For over 40 years, Epsilon has helped drive business growth for brands. The global marketing company employs over 8,000 people in 70 offices worldwide and is a subsidiary of Alliance Data Systems Corp, a loyalty and marketing services company. Epsilon specializes in data, customer insights, loyalty, email, CRM and digital strategy. Ad Age recognized the agency as the #1 World CRM/Direct Marketing Network, #1 U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency.
Universal McCann is a creative media agency who have a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. They agency is part of the Interpublic network and a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in over 100 countries and employees over 4,800 people.
A restaurant chain hired Imagine Media Consulting for their social media marketing services. Imagine Media Consulting managed the client's social media posting schedule and their e-blast programs. The restaurant chain's social media followers and engagement increased due to Imagine Media Consulting's work. The client felt that their team was easy to work with and appreciated their sense of humor.
After you have identified your buyer personas, the next step is figuring out how these personas think and ultimately make the decision to buy. According to Hubspot and adopted by all those who believe in the inbound marketing methodology, there are three steps in the buyer’s journey: Awareness, Consideration, Decision. Each of these stages are major opportunities for you as a marketer to nurture your potential customer by providing valuable content about the product and or problem they are trying to solve for. Here are three stats from a Forbes.com article that prove just how important content is in nurturing a prospect throughout the buyer’s journey:
A marketing plan requires the involvement of all levels of management in the planning process. So, sharing a Marketing plan proposal among executives helps ensure that everyone is on the same page. Smooth communication and a common path for a cross-functional team are really essential. This will also help reduce the number of conflicts among individuals and departments.

Be aware that some of the answers you receive will be based on the kind of marketing effort you are seeking. For example, if you want a marketing consultancy to analyze your plan, they will report back to you at the end of their effort. But if you're hiring a firm to do a digital or telemarketing campaign, the company should report back to you very quickly, and frequently.


At Access Marketing Company, we supercharge your traditional “lead generation” campaign to compete in the 21st-century B2B environment by taking a comprehensive account-based marketing (ABM) approach. Long story short, that means we architect and implement multi-channel programs designed to align sales and marketing efforts, engage a variety of stakeholders and close high-dollar deals. Sound interesting?
Weber Shandwick is a leading global PR company and a unit of Interpublic’s McCann Worldgroup. The agency was the only public relations agency included on Ad Age’s Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. They have 77 cities across 31 countries and serve as agency of record for Sealed Air Corporation, American Cancer Society, Covered California, the Maine Lobster Marketing Collaboration, Excedrin and Ragu.
Google and other search engines report the search volume for all search terms, enabling firms to gauge the relative popularity of keywords relevant to their business. If the search term “inexpensive industrial widgets” is used 10,000 times a month and the term “high quality industrial widgets” is used 1,000 times a month, we know that “inexpensive” has ten times the online demand of “high quality.”
Running a sustainable agency by yourself also allows you the freedom of ending the business simply and on your terms if you need to (no layoffs, no office to sublet, no 45-pound bag of coffee beans). You may also find that running an agency isn’t something that you want to do forever. You can use it as a form of investment for other business models you may be more passionate about but take time to develop.

Adlicious is an independent media agency located in Germany and New York, NY. Founded in 2013, Adlicious is comprised of nearly 20 marketing experts, data strategists, and statisticians. By offering marketers advanced digital advertising solutions, Adlicious helps its clients overcome the boundaries of conventional market research to better understand customer behavior before embarking on a marketing campaign. Other services offered include media planning and buying, branding, and social media marketing.
Captured thinking: You don't allow your financial people to keep their numbers in their heads. Financial reports are the lifeblood of the numbers side of any business, no matter what size. It should be no different with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan stays intact to remind you of what you'd agreed on.

"Most people don't believe a five star review or think it originated most likely by the friends or family of the business being reviewed, but I give a five star review to Marketing1on1 for SEO services without reservation or hesitation. The reason is simple: results. Marketing1on1 is the fourth small business SEO firm I've used over the course of five years. The others provided mixed results and one was even a con artist, IMO. Marketing1on1 staff have proven over a variety of circumstances that not only do their high-powered backlink combos work but they are safe and applied in such a nuanced and careful manner as to comport with Google's potentially bad temper."
Irving, TX-based MultiView is a digital marketing agency that specializes in building B2B digital publishing solutions. Since its founding in 2000, the company has grown to a large operation with more than 500 employees between their headquarters and offices in Lehi, UT and Ontario, Canada. Multiview provides digital strategy, social media marketing, and other digital marketing services for their clients. 
What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.
A construction company hired Booyah Advertising to create a paid search campaign. After working with a different digital marketing agency, the client realized they needed a company with experience working with a larger business. Booyah Advertising created and executed a simple, paid search campaign at first and later expanded it to include retargeting and optimization. The client was happy with Booyah Advertising’s expertise, and the campaign helped increase the client’s visibility online.
Build your reviews and online reputation. 73% of online shoppers say they trust an online review from a stranger as much as from a friend. So, how does your digital online reputation look? If you are getting lots of positive feedback on Facebook, Google, Yelp, and other local business feedback websites such as the Better business Bureau and Angie’s List, then you are going to stand out in this important area. Need help with your Online Reputation Management? Thrive has a team ready to assist you.
A digital agency understands the value of investing in advanced technology, as well as in highly skilled web developers, programmers, digital marketing professionals and SEO experts. With advanced skills and technology at their fingertips, a digital agency can offer multiple digital solutions to their clients, along with traditional creative design and branding services.
You can be as creative and intelligent as anyone in the game, but if you’re not prepared and experienced enough to deal with the many nuances of managing accounts and client relationships, you’ll be looking for another gig real quick. It may take years for some to build the skills necessary, it may take others less. Regardless, I believe you need to actually hold down a real job for some time before you venture out on your own.
Adhere Creative worked with an exterior contracting company to attract new clients and acquire new leads by providing full-service SEO strategy and implementation, managing PPC campaigns, overseeing website design and handling social media accounts. Through its partnership with Adhere Creative, the contracting company has obtained over 1,000 new leads in the last year. 

There are so many talented people out there who are willing and able to help you out on a contractual basis. You don’t have provide these people with benefits, and they are an easy write-off on your taxes. Being able to delegate monotonous or time-consuming tasks to a trusted contractor is a huge load off of your shoulders when you’re focused on taking on business. This method allows you to scale to a point where having full-time employees makes more sense. The contractors may decide to join you full time if things go well and they have already proven their competence to you.
Savage Global Marketing worked with a restaurant to increase its digital presence and garner more online traffic. Savage Global Marketing created a new website with updated UI/UX, created a custom menu layout, and produced SEO-optimized content. Through its partnership with Savage Global Marketing, the restaurant has experienced significant growth in online traffic and a surge in its rate of visitor click-through. 
Marketing companies can help your business develop a strategy, plan and manage campaigns or may provide specific services, such as telemarketing or market research. You can retain their services for a specific project or have them do work for you over a period of time. You also can hire individual consultants or freelancers with specialist marketing skills to plan and manage projects.
You may be a sales genius and love selling and creating advertising pieces. Though, no matter how good you are, there are many channels and factors to master in this area of business alone. It’s hard to be a true master on top of all these trends and best practices, and run the business and raise funds well too. Your time may be best spent on other higher level tasks. Even in the beginning your time will be better spent simply closing hot leads than on marketing material.

We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.

Though each company organizes its marketing team based on its unique culture, budget, and expected outcomes, you can choose from three general approaches to take: do-it-yourself (DIY), in-house, or outsourced. Each one has pros, cons, and cost variations to consider and thoroughly evaluate before making the best choice for your company. Often, the ideal approach is a hybrid one that optimizes existing resources and areas of expertise (such as technical content development) and focuses outsourced efforts on marketing gaps.
After you have identified your buyer personas, the next step is figuring out how these personas think and ultimately make the decision to buy. According to Hubspot and adopted by all those who believe in the inbound marketing methodology, there are three steps in the buyer’s journey: Awareness, Consideration, Decision. Each of these stages are major opportunities for you as a marketer to nurture your potential customer by providing valuable content about the product and or problem they are trying to solve for. Here are three stats from a Forbes.com article that prove just how important content is in nurturing a prospect throughout the buyer’s journey:
Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. The comparison feature is especially helpful because it allows you to compare different keywords side-by-side. In addition, the tool allows you to see keywords that are rising in popularity, view changes in interest for a specific keyword over time, and see how a keyword performs by region.
I like to use Open Site Explorer as a way to check out what my competitors are doing with their SEO. Moz allows you to find out what external links your competitors are getting. This can give you incredibly valuable insight as to what their content strategy is like, or if they even have one in the first place, and potentially where they’re advertising online.
“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”

There is a wide variety of ways to get your marketing message in front of your prospects, more than ever, in fact. You can go the traditional advertising route and stick ads in newspapers and on billboards, or you can try more modern and ever-evolving tactics like SEO and content marketing. Whatever route you head down, you need to figure out what channels you’ll be using in order to turn your audience into prospects and then into customers.


Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Of course, depending on your industry and audience these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.
Equipped with all of this knowledge you will be able to craft an effective positioning statement, USP and brand. Creating a style guide and specs for your marketing and branding to keep everything consistent may be a part of this. It can certainly help to keep a unified image. Just don’t let it slow you down, as things are bound to change as you test, grow and raise money from new investors.
Of course, you'll also want to make sure to check out the history of each term and figure out if it's worth targeting. Some marketers will find a keyword/phrase that isn't consistent, but still cycles back around every so often with an interest spike. It can be helpful to work those into your overall strategy because they come with occasional peaks of interest you can take advantage of later.

Unlike smaller digital advertising agencies, there is nothing cookie cutter about us. We create completely customized strategies based on your business goals and can easily pivot as your company scales and evolves. We also have a much more conservative pricing structure compared to large mega-agencies. We won’t tell you to blow all of your marketing dollars on a huge placement. Instead, we have an eye for ROI when advising you on how to spend your money.
Traditional/creative agencies also tend to cover a broad range of industries, with less of a tendency to specialize in a specific niche or industry. For businesses looking to improve efficiencies and increase sales within their target market, an agency that doesn’t have a specific focus may lack the experience and passion to produce optimal results.
We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.
The above performance analyses concentrate on the quantitative measures which are directly related to short-term performance. But there are a number of indirect measures, essentially tracking customer attitudes, which can also indicate the organization's performance in terms of its longer-term marketing strengths and may accordingly be even more important indicators. Some useful measures are:
×