Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch. Maybe it’s been 20 years since you graduated from business school or wrote your last marketing plan, and realize that times have changed a bit. Whatever the case, the steps you take today to create a functional and straight forward marketing plan will lay the foundation for your year ahead, helping you to get results that are measurable and quantifiable.
Captured thinking: You don't allow your financial people to keep their numbers in their heads. Financial reports are the lifeblood of the numbers side of any business, no matter what size. It should be no different with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan stays intact to remind you of what you'd agreed on.

As you search, cut and paste the results into a spreadsheet. (I have found that in Excel it works best to copy the results from the Overture Keyword Tool and then using paste special and then paste as text.) Once you have done this for 2-3 key terms, you should have a spreadsheet with 200 or 300 rows. To analyze the results and make them useful for your business, you need to figure out which terms are the best ones for your company to focus on. To do this, try the following steps:
An upscale shopping center and hotel development in San Francisco used Crowd to develop a marketing strategy for leasing units and attracting specific kinds of tenants. The development firm behind the complex employed the whole array of Crowd's services, including web design, physical advertisements and signage, and social media presence. The development has since confirmed several high profile individuals will be bringing restaurants and storefronts to the location when it opens.
Doing business without a marketing plan is like driving without a map. You may get to your destination—eventually—but you risk making time-consuming and costly errors along the way. You might be assuming there's demand for your product when there isn't, for example. Your services might be priced too low. Or you could be venturing into a market that is impenetrable because of regulatory restrictions.

Carefully hone your online target audience. By hiring digital marketing experts who understand your target audience and Houston as well, you can avoid bringing unqualified customers to your site who may not convert well. At Thrive, our digital marketing experts do a thorough analysis of your perfect customer and design online marketing strategies to convert them into leads.


A real estate startup hired Brolik for assistance with branding and digital marketing. After a discovery phase, Brolik helped the client hone their target audience and provided website copy, web design, and social media strategy. The client appreciated Brolik's ability to understand and enhance their brand by developing thoughtful audience personas.
If you’re interested in selling your digital marketing agency to Snap Agency, then contact us today. We’re always looking for well-regarded internet marketing companies to strengthen our team and digital growth solutions. You can also reach out to us for more strategies for selling your digital marketing agency or selling an ad agency. We look forward to hearing from you soon!
The list of elements involved in a marketing plan may sound quite comprehensive, but writing a plan doesn’t need to be difficult. Of course, it comes with some effort, but doing it step-by-step will help you master this challenge. To get started, use our marketing plan template. This document will guide you through the process. But first, let’s dive into the different elements of a marketing plan, and figure out how to outline them.
"Marketing1on1 has done a fantastic job. I've done my fair share of seo efforts but could never get my domain anywhere near the first few pages of search results. Marketing1on1 was very kind and helped me with the decision process as well as a few tweaks to turn google into my friend. Marketing1on1 took the stress of seo off my hands and got me to the second place on a highly competetive keyword. Placing my own private business ahead of recognized brands! I am very greatful and will continue to use their superb service, you will be a fool not to do the same."
With the ability to provide everything from strategy to logistics plus branding and cybersecurity, more and more companies are choosing to work with the multifaceted agency. Deloitte Digital is just scratching the surface of their capabilities, and the agency continues to buy talent recently acquiring San Francisco-based creative shop, Heat, and the Swedish agency Acne.
Branding can be fun, but it can also be tricky. A brand can be one of the strongest assets a company possesses and if done right will attract the buyer loyalty every business dreams of. Brand consistency is key. Is your brand consistently represented across all channels, including your logo, website design, tradeshow booth, print marketing materials, business cards and email signatures, advertisements, packaging design, social media profiles and sales collateral? Take a look at all the places that your audience comes in contact with your brand, and ask yourself what each piece is saying about your brand as a whole.
Marketing Maven is a full-service marketing and communications agency with offices in Los Angeles, CA and New York, NY. Founded in 2009, Marketing Maven is recognized for its expertise in brand strategy, social media, media relations, event marketing, SEO, and tradeshow support. With a background in direct response public relations, Marketing Maven uses state-of-the-art metrics to measure clients’ marketing reach and provide competitive analysis. With an intimate team of fewer than 30 employees, Marketing Maven combines public relations, social media, and SEO.
To be clear, a ‘digital agency’ still cares very much about the quality of design and overall aesthetics of every asset associated with a brand – whether it be print or digital. However, they also take special care to ensure that each brand asset and/or application functions in a way that helps companies to reach their goals. They have the tools and skills necessary to create ideas and assets and put them to work in the most efficient ways.
If your goal of hiring a marketing agency is to reach the top of Google through content, they better have their own search results that rank on the first page above the fold in Google’s SERPs (search engine result pages).If your objective is to reach a specific amount of site traffic and leads over time, they must be able to demonstrate they’ve had that similar acceleration of growth.At the end of the day, the marketing agency you hire should be it’s own best success story. You want to work with an agency that is constantly testing their ideas and tactics internally before implementing them for clients.  

There can be considerable benefit in comparing these figures with those achieved by other organizations (especially those in the same industry); using, for instance, the figures which can be obtained (in the UK) from `The Centre for Interfirm Comparison'. The most sophisticated use of this approach, however, is typically by those making use of PIMS (Profit Impact of Management Strategies), initiated by the General Electric Company and then developed by Harvard Business School, but now run by the Strategic Planning Institute.
The essence of successful marketing is positioning your content to capitalize on the right keywords. one way that firms chase the wrong keywords is failing to understand user intent. for example, consider a popular search term like “video delivery.” With more than 200,000 google searches a month, it would be tempting for a firm that sells video transmission equipment to optimize content around that term and capture more of the online demand. But what are people looking for when they search for video delivery? childbirth delivery? How to download video to a computer? Video transmission equipment? After conducting a google search, it becomes apparent that most searches on this term are related to childbirth. If the firm in question focused on “video delivery,” it would attract the wrong kind of visitors, wasting budget dollars.
Metric Theory is a San Francisco-based digital marketing agency. Since founding in 2012, they've grown to over 60 employees with experience working with over 230 clients. They have experience with every type of marketing issue for clients that range from small business to large e-commerce firms. They specialize in PPC, digital strategy, social media marketing, conversion optimization, and mobile marketing.  
" I am very pleased with the work that [Forthea] is doing for us. I see the progress we are making through inquires via phone calls and our estimate request page. Also, the commercial opportunities are making a difference. On a conference call with our managers yesterday, I made a compelling case on why we should--unequivocally--increase our spend with Forthea because SEO is producing opportunities at an ROI better than our other lead sources. I had total buy in once I produced the data yesterday. Thank you, Chris, and thank you to your team."
Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition.
Socialfly is a full-service digital and influencer marketing agency located in New York, NY. Founded in 2011 by two innovative women, Socialfly helps clients stay one step ahead of competitors by managing their PR and brand reputation on social media. The team of just over 30 employees also provides web design, SEO, email marketing, and graphic design.
Marketing communications: Marketing communications consultancies plan and develop communications material, such as brochures, product guides, newsletters, and customer magazines. They provide writing, design, and production services, and offer advice regarding the kinds of communications materials you will need to support activities you undertake, such as new product launches.
We help Real Estate Agents and Brokers by providing the best converting Real Estate keywords that focus on buying and selling homes in your local area. Our Real Estate Keyword Sheets© contain thousands of variations of keywords and search terms actually used by real people looking for Real Estate help in online searches on both Google Adwords and Bing Adcenter.
For most businesses, tens of thousands of search terms are used by people looking for the stuff they sell. understanding your total universe of search terms is fundamental to establishing an appropriate budget. If the widget manufacturer identifies 100,000 relevant search terms, there may be only enough money in the budget to attack 5,000 of them. It therefore becomes critical to know which terms to pursue – and which to ignore.

Newton, Mass. digital marketing firm inSegment offers a complete range of online advertising solutions for any business seeking to increase web traffic and interaction. With over 60 employees, inSegment is equipped for large-scale, sophisticated projects without sacrificing accessibility. They specialize in creating full-service marketing solutions that combine web design, SEO, content creation, and analytics. inSegment focuses on providing quantifiable results to its clients.
And the best part of the services above? You can prove the value of your work to your clients. As an agency professional, you know having clear analytics that show the ROI of your efforts not only helps you improve your strategy but also helps you illustrate your agency's value to your client. By offering inbound services you can guarantee that your leads are tracked through to sales.

We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.


“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”
Today, most business purchasers looking to buy a product or service start the process by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors? You need to make sure you rank high in the search engine results, for as many search terms as possible, and hopefully for many of the terms that are searched for more frequently. The first step toward ranking high in the results for the most common terms that people search for is to have the right keywords as part of your online presence.

Marketing plans and strategies are often used interchangeably. This is because a marketing plan should not exist without the overarching strategy as a framework. In some cases, the strategy and the plan may be incorporated into one document particularly in smaller companies that may only run one or two major campaigns in a year. However, the plan outlines marketing activities on a monthly, quarterly or annual basis. The marketing strategy outlines the overall value proposition.
" Their level of sophistication in terms of design profile is strong, and it’s definitely a distinctive factor about Crowd, compared to other designers and agencies I’ve worked with in the past. They have a good sense for sorting through the clutter and figuring out what’s right for my project. " - Director of Marketing, San Francisco commercial development
Every Houston business is different, so your web marketing strategy should be, too. There are no cookie-cutter strategies here! We'll work with you to figure out what your business would most benefit from, and build our strategy around that. Whether you just need an SEO campaign or a combination of multiple of the below, you'll fit with us here at Thrive.
Of course, you'll also want to make sure to check out the history of each term and figure out if it's worth targeting. Some marketers will find a keyword/phrase that isn't consistent, but still cycles back around every so often with an interest spike. It can be helpful to work those into your overall strategy because they come with occasional peaks of interest you can take advantage of later.
How are you getting it in front of people? I'd send a pair to influencers, artists, and sport stars. I'd also do an awesome job with my branding. The shoe box would be super cool. Shoelaces would be different colors and even some sparkly tissue paper instead of the newspaper colored tissue paper you usually see stuck in the shoes at department stores. My aim would be to make everyone feel like flying superstars.
A real estate startup hired Brolik for assistance with branding and digital marketing. After a discovery phase, Brolik helped the client hone their target audience and provided website copy, web design, and social media strategy. The client appreciated Brolik's ability to understand and enhance their brand by developing thoughtful audience personas.

For over 40 years, Epsilon has helped drive business growth for brands. The global marketing company employs over 8,000 people in 70 offices worldwide and is a subsidiary of Alliance Data Systems Corp, a loyalty and marketing services company. Epsilon specializes in data, customer insights, loyalty, email, CRM and digital strategy. Ad Age recognized the agency as the #1 World CRM/Direct Marketing Network, #1 U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency.
Crowd is a global communications and design agency headquartered in San Francisco with multiple locations in the United States, Toronto, Shenzhen, London, and Dubai. The 30-person team offers comprehensive communication and marketing capabilities, including full-service web design and social media campaigns. Clients of Crowd vary widely in terms of industry and scale, demonstrating the small firm's versatility in providing digital solutions.  
McCann is a global advertising agency that has created some of the best-known and most iconic advertising campaigns of the last century. From Coke’s “I’d Like to Buy the World a Coke” to Mastercard’s “Priceless” slogan, McCann continues to helps brands engage with consumers in their daily lives. Part of Interpublic Group, the agency’s client list includes GM, Aldi, Cigna, Microsoft, Verizon and more. Learn more.

Knowing these big goals will also facilitate backing out the math. How much marketing will be needed to get to your biggest goals? You probably don’t have the budget to achieve that on day one. So, break it up into milestones, and identify the marketing needed to get you to each marker on the journey. One of the first will be hitting that crucial breakeven point, and paying your founding team enough to be able to afford to stay in business, and enjoy it.

Social Media is constantly growing its popularity in the internet marketing industry. Much like the internet as a whole, social media websites such as Facebook and Twitter bring together millions of people. Using social media fan pages and business pages you can have your business put out there and recommended to thousands of locally targeted people in an instant. With that in mind, there are various other ways social media can be used as part of an internet marketing campaign.

I was fortunate to start my career on the marketing team at WordStream, where I was able to develop my paid acquisition skills. What might be unclear to those who have never been on a marketing team specifically is how much actually goes into it. Aside from the pressure to produce, you have to learn complex systems, and if the team is small you have to develop a variety of skills to get even the simplest campaigns off the ground.

Based in the United Kingdom, Ian Linton has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.


Ogilvy is one of the largest advertising agencies around the world. Started in 1948 by David Ogilvy with no clients and a staff of two, the agency has grown to 450 offices in 169 cities. Ogilvy is part of the WPP Group and provides a comprehensive range of marketing services including: advertising, PR, public affairs, branding, shopper marketing, healthcare communications, and digital marketing. The advertising giants is agency of record for Nationwide, Motorola, KFC, Bacardi-Martini, Amazon and more. Learn more about Ogilvy.
#Marketing topics Who is looking for what topics? How does it vary with geography and size of company? What are the top surging marketing keywords at smaller marketing and advertising businesses? Is there any correlation between that and the keywords used by large enterprises? Learn these and more with our latest #MartechAdvisor #QuickTeck #infographic.
If you ask your marketing team to describe the current keyword strategy and are met with blank stares, it’s a good indication that your website, ppc and social media content are lacking a coherent, unified strategy and are therefore underperforming. If there is a documented, or documentable process in place, it can then be benchmarked against the ideas discussed in this brief and more technical resources such as Marketing sherpa or seomoz that outline keyword strategy best practices.
But If you plan to teach a course, sponsor a community event, or conduct an email campaign, you'll want to include it in your advertising and promotion plan. Sporadic unconnected attempts to promote your product or service are bound to fail; your goal is to plan and carry out a sequence of focused promotion activities that will communicate the message you want to send about your products and/or services with your potential customers.
Running a sustainable agency by yourself also allows you the freedom of ending the business simply and on your terms if you need to (no layoffs, no office to sublet, no 45-pound bag of coffee beans). You may also find that running an agency isn’t something that you want to do forever. You can use it as a form of investment for other business models you may be more passionate about but take time to develop.

That being said, it’s important to understand that soft skills are only 50% of the final product that is you. You need to get good at what you’re going to be offering as “professional” services. No matter how slick your sales game is, a client will discover sooner or later that they’ve been sold snake oil. You have to be able to drive results. If you begin your career managing clients for larger agencies, I would encourage you to actually start working on a marketing team or pick up a handful of small clients to learn the channels and skills you’ll execute on.
Market research firms provide information to help you make decisions about your marketing. They can conduct research about the size of the market for a product you may be developing, for example, or analyze the competition you would face if you entered a specific sector. These firms also can provide you with reports on factors, such as attitudes toward your company, that can help you plan public relations campaigns.
FedEx. Commentators are forever saying how dumb corporate name and logo changes are. Well, they're clueless. As with anything else, name changes range from dumb to brilliant and everything in between. Adopting the viral conjunction "FedEx" allowed Federal Express (FDX) to capitalize on its leadership in express mail while diversifying into ground and other business services. It was brilliant. And its advertising has been groundbreaking, as well.
Market research firms provide information to help you make decisions about your marketing. They can conduct research about the size of the market for a product you may be developing, for example, or analyze the competition you would face if you entered a specific sector. These firms also can provide you with reports on factors, such as attitudes toward your company, that can help you plan public relations campaigns.
One of the first questions we receive is how to  assess how much your digital marketing agency is currently worth. There are many ways to measure the value of a digital marketing agency. The simplest and most widely used variant is profit margins. Numbers vary widely both in averages for a digital-only agency as well as the true calculation. For our purposes, we work off of both a multiplier on EBITDA as well as general Net Profit margin. Generally speaking, agency buyers are looking for companies that boast a profit margin of at least 17% but we’ve seen successful acquisitions for much less profitable agencies that boasted IP value, headcount strength, revenue growth or plain geographic diversification. Regardless of if you’re pursuing M&A, if your agency profits reach or exceed that number, then you’re in great shape. If not, there are ways to improve this but don’t be afraid to determine the other methods of evaluation with us or another acquiring group.
Of course, depending on your industry and audience these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.

All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.
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