It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.


At this stage, overall marketing strategies will need to be developed into detailed plans and program. Although these detailed plans may cover each of the 7 Ps (marketing mix), the focus will vary, depending upon the organization's specific strategies. A product-oriented company will focus its plans for the 7 Ps around each of its products. A market or geographically oriented company will concentrate on each market or geographical area. Each will base its plans upon the detailed needs of its customers, and on the strategies chosen to satisfy these needs. Brochures and Websites are used effectively.
You can be as creative and intelligent as anyone in the game, but if you’re not prepared and experienced enough to deal with the many nuances of managing accounts and client relationships, you’ll be looking for another gig real quick. It may take years for some to build the skills necessary, it may take others less. Regardless, I believe you need to actually hold down a real job for some time before you venture out on your own.
Think of it this way. If you write intelligent and thought provoking blog content, say on a weekly basis, that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers. They will come back to your site time and time again because you are providing a free service for them, all the while building trust and establishing brand clout in a non-intrusive way. And when these devoted followers realize they need the product you sell, guess who they are most likely to buy it from? You got it. They are going to go to you. The company they trust. Read Is Youtility the Future of Marketing by Jay Baer, New York Times best selling author and social media and content strategist, to learn more about this important concept.
Cardinal Digital Marketing partnered with another full-service agency in need of SEO, web design, web development, and digital marketing support. They assisted the full-service agency's clients with a range of services, including social media marketing, web design, reputation management, and analytics. Their work has allowed the full-service agency to serve more clients and achieve significant growth.

Google and other search engines report the search volume for all search terms, enabling firms to gauge the relative popularity of keywords relevant to their business. If the search term “inexpensive industrial widgets” is used 10,000 times a month and the term “high quality industrial widgets” is used 1,000 times a month, we know that “inexpensive” has ten times the online demand of “high quality.”


Marketing Maven worked with a Los Angeles-based production company to elevate its social media presence on Facebook, Instagram, and Pinterest. Marketing Maven designed social media ads and shared relevant content to increase the production company's followers and engagement across all three social channels. After about 12 months, the production company had 17,000 followers on Facebook and its Instagram ads garnered 1.5 million impressions.
Find the best search keywords. What we are looking for are terms that get a lot of searches and are very relevant to your business. For instance, small business online marketing is a very targeted term for our business, but it gets fewer searches than just marketing. Using the two scores we now have, we can create a column that gives a total of the relevance score and the volume score. Create a final column called Total Score and have it be equal to the sum of twice the relevance score plus the volume score. (You want to double the relevance score since it is more important than the volume score because there is usually a lot of competition for the high volume keywords and it is not worth going after unless they are very relevant to your business.) Now sort by this column to give you the terms at the top of your list that have the highest combination of search volume and relevance. In the image below you can see what terms became the ones I should focus on for my example. Often the most relevant terms have the highest volume, but there are usually some interesting findings as well. For instance, for me the terms contemporary marketing, search engine marketing company and sale lead all got a 3 for a volume score, but because of their high relevance, they are in my top 30 search phrases to focus on.
Studio III has been instrumental in bringing my practice out of the DIY-template ages of the internet. With a keen sense of aesthetic organization and marketing know-how, this modern, hip group of people has helped to put a professional spin on my web image. Coupled with social media expertise of the great Alexis, this is a power team for marketing in a competitive space. Thanks Caige, Alexis and team!!!
Burson-Marsteller is a global public relations firm that is part of Young & Rubicam group, which is a subsidiary of WPP. Established in 1953 by Harold Burson and Bill Marsteller, the agency now has a worldwide network that consists of 77 offices and 85 affiliate offices and operates in 110 countries. Burson-Marsteller has worked with Ford, Thomson Reuters, Blueair and more. Check out Burson-Marsteller on Agency Spotter.
The purpose of a marketing budget is to pull together all the revenues and costs involved in marketing into one comprehensive document. The budget is a managerial tool that balances what is needed to be spent against what can be afforded, and helps make choices about priorities. A budget can further be used to measure a business's performance in the general trends of a business's spending.
The essence of successful marketing is positioning your content to capitalize on the right keywords. one way that firms chase the wrong keywords is failing to understand user intent. for example, consider a popular search term like “video delivery.” With more than 200,000 google searches a month, it would be tempting for a firm that sells video transmission equipment to optimize content around that term and capture more of the online demand. But what are people looking for when they search for video delivery? childbirth delivery? How to download video to a computer? Video transmission equipment? After conducting a google search, it becomes apparent that most searches on this term are related to childbirth. If the firm in question focused on “video delivery,” it would attract the wrong kind of visitors, wasting budget dollars.
If your agency’s numbers are in the green, you’ve likely received a message or two from interested acquirers. Agency buyers will send out inquiries to see how receptive you are to selling your company and get more specific information to assess its value. If you’re sitting on a list of these potential buyers already, make sure you’ve researched each to ensure they’re legitimate. You’ll want to give short, honest answers to each of the questions they ask so they can give an accurate assessment of your company’s worth. And, of course, don’t discuss any sensitive business information until the potential buyer signs a confidentiality agreement.

The downside to this model is that unless you have great insight into the operations end of the client’s business, it’s going to make billing them extremely difficult. For SaaS businesses and companies with complex sales funnels, this pricing model would be a complete nightmare. I would only suggest this model for ecommerce or clients selling things directly. That way you can assess how many sales you have driven and do the math that way. Another downside to this is the fact that it relies heavily on the product being sold. If there is a significant profit margin, then it makes sense. Otherwise you may be giving yourself unnecessary headaches.

Interesting article on utilizing keyword research in the full-spectrum marketing world. I can imagine the ubiquitous usage of focus keywords positively affects your organic rankings better for some areas than others. As in your website's organic rankings in search engines will get more of a boost then let's say your social media profiles. If I'm wrong, could you tell me where you see most of the results coming from when optimize your keyword research?


From the discussion above, it should be clear that understanding aggregate keyword demand and your firm’s share of that demand are essential for driving qualified traffic. Marketing efforts must focus on the right terms in the right proportion to optimize online visibility. without an organized system of identifying and managing keywords, web traffic cannot be systematically improved.

There can be considerable benefit in comparing these figures with those achieved by other organizations (especially those in the same industry); using, for instance, the figures which can be obtained (in the UK) from `The Centre for Interfirm Comparison'. The most sophisticated use of this approach, however, is typically by those making use of PIMS (Profit Impact of Management Strategies), initiated by the General Electric Company and then developed by Harvard Business School, but now run by the Strategic Planning Institute.
SoftProdigy supplied SEO strategy assistance to expand the client's brand presence. SoftProdigy's digital marketing campaign helped improve the client's reputation after they received negative business reviews on the first page of Google results. Organic traffic increased by 180%, and social media campaigns led to a 1,100% increase in the client's social media marketing reach.

A medical practice management firm hired MultiView to help market their services to doctors, especially anesthesiologists. Because the audience was highly specific, MultiView launched a targeted marketing campaign that focused on corporate briefs and industry publications and conducted PPC and remarketing ads. The firm picked up a number of new clients from areas covered by the campaigns and experienced an increase in web traffic.
Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. The comparison feature is especially helpful because it allows you to compare different keywords side-by-side. In addition, the tool allows you to see keywords that are rising in popularity, view changes in interest for a specific keyword over time, and see how a keyword performs by region.

milk* provided web and print design updates for a public policy think tank. The client needed to migrate their Drupal site to WordPress, refresh its visuals, and reimagine their brand for print material. milk* provided front and backend development for the WordPress site, adding several features and adjusting visual assets. They also redesigned the client's brief and whitepaper format for their print publications.
Top-level reflection: In the daily hurly-burly of competitive business, it's hard to turn your attention to the big picture, especially those parts that aren't directly related to the daily operations. You need to take time periodically to really think about your business--whether it's providing you and your employees with what you want, whether there aren't some innovative wrinkles you can add, whether you're getting all you can out of your products, your sales staff and your markets. Writing your marketing plan is the best time to do this high-level thinking. Some companies send their top marketing people away to a retreat. Others go to the home of a principal. Some do marketing plan development at a local motel, away from phones and fax machines, so they can devote themselves solely to thinking hard and drawing the most accurate sketches they can of the immediate future of the business.
Hold a social media contest. A great way to get instant likes and shares and build an audience is to give your potential customers a great reason to follow you on social media! A great time to try this is when you are holding a  sale, or before a big event such as the super bowl or local Houston Festivals and even conventions. Thrive’s social media brand management and social marketing teams are skilled in growing your social presence with fun tactics like these.
A Houston Digital Marketing agency's job is to work with you to grow your online presence. Want to get more leads from your website? That's what we're all about! Search Engine Optimization is focused on getting your website to come up in search results higher and more often for the keywords that describe your business. Once we get more traffic to your website, we'll also work on making your website better, so that those people are more likely to become leads or customers.

Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
If you’re a business owner or marketing executive and you’re looking for an awesome and enthusiastic partner to help you better utilize the web to grow your business—from strategy creation to execution and ongoing optimization, you’ve come to the right place. Blue Corona helps companies accurately track their advertising results, transform their website from digital brochure to virtual sales rep, and generate more leads and sales from the Internet—measurably improving their marketing performance.
Joint ventures and partnerships are agreements you forge with other organizations to help reach new customers or better monetize existing customers. For example, if you sold replacement guitar strings, it could be quite lucrative to partner with a guitar manufacturer who had a list of thousands of customers to whom it sold guitars (and who probably need replacement strings in the future).
Internet marketing has recently become so popular it is recommended for almost all businesses of any size. The internet has essentially changed the way we work as human beings. It has given us a network of information allowing us to find almost any information that we might need, as well as communicate with people from all over the world. The truth is that the internet connects more people than you could ever directly connect in person.
Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces has always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.
The internet has allowed for the hackiest of hacks to experience success. Due to the fact that there are so many low-quality agencies out there, it provides the client with far more peace of mind when your business caters to those who are just like them. Being the “insert niche here” Agency gives you the social proof and expertise to confidently speak to the needs of these individuals their organizations. It gives you an added layer of trust and relatability that is so often lost in this industry.
Do you like knowing exactly how people come to your website? If you are already using UTM parameters to track your links, you can utilize the optional UTM_term (used mostly by AdWords advertisers) to track your keyword usage. For example, if I create a Facebook ad for my business, I could use the following to note that the ad was targeted toward a specific audience, such as content managers, and the ad used the phrase "freelance writer."
If an existing keyword strategy is a year or two old or nonexistent, doing random tweaks will be like rearranging deck chairs on the titanic. A more sounder approach is to conduct new keyword analysis annually to identify current online demand, and use that analysis as a framework for implementing tactical adjustments and/or large-scale content revisions.

If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.


In the simplest of terms, content marketing keywords are words or phrases that describe what a piece of content is about (as Moz puts it). A few years ago, keywords tended to be short phrases. For instance, keywords such as “haircut Philadelphia” or “cat hair” were an easy and obvious pick for marketers in those niches. But search has evolved, both in terms of how people search and how search engines process and sort information.

Captured thinking: You don't allow your financial people to keep their numbers in their heads. Financial reports are the lifeblood of the numbers side of any business, no matter what size. It should be no different with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan stays intact to remind you of what you'd agreed on.

Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.

Marketing companies can help your business develop a strategy, plan and manage campaigns or may provide specific services, such as telemarketing or market research. You can retain their services for a specific project or have them do work for you over a period of time. You also can hire individual consultants or freelancers with specialist marketing skills to plan and manage projects.
Another aspect to managing clients as a side gig is that it allows you to become experienced in building contracts. You’ll have to become accustomed to the process of putting a proposal together, then a contract, and then sign the necessary documentation (NDA’s etc). It’s a part of the game that you’ll want to streamline so that the time spent on onboarding new clients is reduced.
In theory, keyword strategies are created in the clinical atmosphere of a marketing laboratory. In reality, emotion often comes into play. a business owner may be consumed by a desire to outrank a rival competitor for a keyword that has relatively low value. A marketing manager may be driven to achieve #1 ranking for a ridiculously competitive keyword simply because it is the pet favorite of the ceo. situations like these do nothing but impede traffic growth and lead generation – and waste precious marketing resources.
There are several types of marketing firms, and hiring the wrong one can result in a loss of money and time. It’s also important to consider budget constraints. A company should not hire a marketing firm that is beyond its budget, but it should also use caution if it chooses a less expensive (and likely less qualified) firm that may not be capable of delivering the goods.  
Guest posting for SEO purposes using low-quality content may be dead, but guest posting with high-quality content for the purpose of gaining more exposure with your target audience isn't. With this in mind, you don't want to use keywords for an over-optimized anchor text link in your author bio. Rather, you'll want to use keywords to find the best opportunities for guest posting.
At Access Marketing Company, we supercharge your traditional “lead generation” campaign to compete in the 21st-century B2B environment by taking a comprehensive account-based marketing (ABM) approach. Long story short, that means we architect and implement multi-channel programs designed to align sales and marketing efforts, engage a variety of stakeholders and close high-dollar deals. Sound interesting?
SoftProdigy is a software services provider headquartered in Budd Lake, NJ, with offices in India in Mohali, Chandigarh, and Ludhiana. Founded in 2006, SoftProdigy has about 250 employees that primarily provide small and midmarket businesses with web development and mobile app development services, although it can also offer SEO, blockchain, and social media marketing capabilities.
Apple. Apple (AAPL) stands as the one technology company that truly gets marketing. It defines the next big thing and creates game-changers in existing markets before people themselves even know what they want. It doesn't use focus groups or research; Apple is its own focus group. It controls its channel and message better than any company on earth. Not to mention the 1984 Super Bowl, Think Different, and iPod silhouette ad campaigns.
Mitosis Consulting provided full-cycle marketing support for an enterprise analytics platform. They developed marketing automation and sales CRM solutions to diversify their marketing approach and grew their in-house marketing team with strategic hiring suggestions to encourage self-sufficiency. The project achieved 305% monthly revenue growth over the course of the partnership.
Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.
Social media is the most common daily activity in the U.S.; the majorities of Facebook and Instagram users check the platforms every single day. Each social channel reserves space in their feeds for advertisers to post promoted content. If your brand successfully cultivates a natural and appealing social media presence - whether it’s through quick Facebook videos, clever tweets, or aesthetically pleasing pins - your promotions will attract consumers rather than annoy them. Oh, and the cost per thousand impressions (CPM) for social media ads is super low. We’re talking about the odds of the Gallagher brothers reconciling their differences and reuniting Oasis for a never-ending intergalactic tour. That low.
In most cases, a firm’s site content is the heart and soul of its keyword strategy, the place that attracts the most traffic and generates the most leads. using your own resources or an outside firm to perform an audit of your site’s keyword effectiveness will make it clear whether you are capturing significant online demand ... or leaving leads on the table for your competitors to pick up.
Mirum Agency is a digital marketing agency with offices around the globe – from California to Texas to Minnesota to Dubai to Spain and more. Founded in 2015, Mirum combines strategy, creativity, and technology to understand business and human motivations. With a sizeable team (1500+) of digital savants, storytellers, and makers, Mirum Agency specializes in web design, social media marketing, digital strategy, advertising, and branding.
Once you have your strategy in place its time to decide what tactics are most important to the success of that strategy. For example, a company might decide to focus on four main tactics for the year: blog creation, a website re-vamp, SEO improvement and custom list development for email campaigns. While they may still want to work on their social media strategy and PR, for the year in question, they will devote the majority of their budget towards the four main tactics listed while continuing to allocate smaller budgets towards social media and PR, to keep them running. In addition, tactical calendars will be needed to help lay out the specifics of each tactic. For example, an editorial calendar will be needed for the content blogging strategy.

COMMENTARY Marketing is like sex -- everyone thinks they're good at it. In reality, of course, very few really get it. So few, indeed, that I had to struggle to come up with 10 companies that really know what they're doing and deliver the goods, year in, year out. Oddly, coming up with 10 companies with insanely bad marketing was far easier. Go figure.
The first step in creating your buyer personas is to brainstorm who they could be. Once you have your full list, identify the ones who have similar needs or roles and consider merging them. From here, prioritize your list of personas by considering their impact on the final purchase decision, their relationship to your company, and the size of the audience persona group. Once you’ve finished brainstorming, create your actual personas.
If you are extremely savvy with taxes then by all means do them yourself. However for the common person, there are so many nuances to running your own business that it makes sense to push this responsibility onto an expert (like your clients are doing with you!). You can save a lot of money by having a professional file your taxes on a quarterly basis, helping you along the way with write-offs.
Find the best search keywords. What we are looking for are terms that get a lot of searches and are very relevant to your business. For instance, small business online marketing is a very targeted term for our business, but it gets fewer searches than just marketing. Using the two scores we now have, we can create a column that gives a total of the relevance score and the volume score. Create a final column called Total Score and have it be equal to the sum of twice the relevance score plus the volume score. (You want to double the relevance score since it is more important than the volume score because there is usually a lot of competition for the high volume keywords and it is not worth going after unless they are very relevant to your business.) Now sort by this column to give you the terms at the top of your list that have the highest combination of search volume and relevance. In the image below you can see what terms became the ones I should focus on for my example. Often the most relevant terms have the highest volume, but there are usually some interesting findings as well. For instance, for me the terms contemporary marketing, search engine marketing company and sale lead all got a 3 for a volume score, but because of their high relevance, they are in my top 30 search phrases to focus on.
Starcom is one of the most renowned media agencies in the world and a member of Publicis Media. They call themselves the Human Experience Company because they believe the alchemy of people and technology creates experiences people love and actions brands need. Starcom is trusted by the leading brands, serving as media agency of record for Lionsgate, Lowe’s, Visa, Kraft Heinz, Wingstop and The NBA. Learn more.
A real estate startup hired Brolik for assistance with branding and digital marketing. After a discovery phase, Brolik helped the client hone their target audience and provided website copy, web design, and social media strategy. The client appreciated Brolik's ability to understand and enhance their brand by developing thoughtful audience personas.
In one page or less, list your company's marketing goals for the coming year. The key is to make your goals realistic and measurable so that you can easily evaluate your performance. "Increase sales of peripherals" is an example of an ineffective goal. You'd be in a much better position to gauge your marketing progress with a goal such as, "Increase sales of peripherals 10 percent in the first quarter, 15 percent in the second quarter, 15 percent in the third quarter and 10 percent in fourth quarter."
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