The purpose of a marketing plan is laying out how a company will achieve its stated business goals, and providing a framework to ensure that activities stay true to the vision and mission of the company. When starting the process of developing a marketing plan, there are five critical areas for consideration – positioning, objectives, strategy, tactics and execution. Our intention is to help prime the thought process prior to creating a marketing plan.
TBWA is global advertising company that uses Disruption® methodologies to develop business-changing and culture-defining ideas for brands. The youngest of the three global advertising networks within the Omnicom, TBWA has 11,300 employees across 305 offices in 98 countries and has served as agency of record for Miller Lite, Airbnb, Accenture and GoDaddy. Learn more.
Burson-Marsteller is a global public relations firm that is part of Young & Rubicam group, which is a subsidiary of WPP. Established in 1953 by Harold Burson and Bill Marsteller, the agency now has a worldwide network that consists of 77 offices and 85 affiliate offices and operates in 110 countries. Burson-Marsteller has worked with Ford, Thomson Reuters, Blueair and more. Check out Burson-Marsteller on Agency Spotter.
Managing your own business has many ups and downs to it and you’ll have to be able to weather the storm to enjoy the benefits. It’s a dramatic life event and you have to treat it as such. If you feel early on that you aren’t cut out for it, then don’t drag yourself along for any longer than you have to. If you make a decision but don’t believe in it, you’re going to fail. You have to commit. Once you do that you may discover how extremely fulfilling running your own digital marketing agency.
This "corporate mission" can be thought of as a definition of what the organization is, or what it does: "Our business is ...". This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that "We are in the business of making meat-scales," as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless; "We want to make a profit" is not too helpful in developing specific plans.