In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
I have one question for you Kristi! You talked about “Directory Listening Discovery”, point is all these sites will be business listening directories like Yelp, Tripadvisor, Foursquare etc that we mostly use for local business listing (earn new citations). It is necessary to have business physical address to list your business on these sites, so what you think about those businesses that don’t have their physical address as they are just providing online services?
In theory, keyword strategies are created in the clinical atmosphere of a marketing laboratory. In reality, emotion often comes into play. a business owner may be consumed by a desire to outrank a rival competitor for a keyword that has relatively low value. A marketing manager may be driven to achieve #1 ranking for a ridiculously competitive keyword simply because it is the pet favorite of the ceo. situations like these do nothing but impede traffic growth and lead generation – and waste precious marketing resources.
SmartSites is a full-service digital agency located in Paramus, NJ. Founded in 2011, SmartSites has a team of nearly 30 designers, writers, developers, marketers, and problem solvers who work tirelessly to make websites successful. SmartSites offers its clients creative ways to build, plan, and promote their website. They focus on SEO, web design, PPC, and social media marketing.
Buyer personas are fictional representations of your ideal customers based on demographic data, online behavior, and your educated speculation about personal histories, motivations, and concerns. For example, you may define one of your personas as VP of Engineering Vince, a business executive who cares most about cost and long-term support. A second persona could be Engineer Elliot, an engineering manager or senior staff engineer who is an expert in your technology area and wants to do a deep dive into the technical capabilities of your product or how you deliver a service. Elliot greatly influences Vince, but Vince makes the final decisions. Vince and Elliot have very different concerns.
Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI for your clients. Being “in the red” for a very, very long time was inevitable.
Hold a social media contest. A great way to get instant likes and shares and build an audience is to give your potential customers a great reason to follow you on social media! A great time to try this is when you are holding a  sale, or before a big event such as the super bowl or local Houston Festivals and even conventions. Thrive’s social media brand management and social marketing teams are skilled in growing your social presence with fun tactics like these.

Starcom is one of the most renowned media agencies in the world and a member of Publicis Media. They call themselves the Human Experience Company because they believe the alchemy of people and technology creates experiences people love and actions brands need. Starcom is trusted by the leading brands, serving as media agency of record for Lionsgate, Lowe’s, Visa, Kraft Heinz, Wingstop and The NBA. Learn more.

Hold a social media contest. A great way to get instant likes and shares and build an audience is to give your potential customers a great reason to follow you on social media! A great time to try this is when you are holding a  sale, or before a big event such as the super bowl or local Houston Festivals and even conventions. Thrive’s social media brand management and social marketing teams are skilled in growing your social presence with fun tactics like these.
Founded in 2012, Speaking Socially Media is a creative company offering social media marketing, web development, and mobile app development. With less than 10 employees, the Great Falls, MT agency helps companies connect with customers and keep them engaged online. They serve businesses across industries, including restaurants, consultants, retail stores, non-profits, and realtors.
Here you want to demonstrate that you know your customers inside and out, including their expectations and their whims. Your profile should include basic demographic portraits that paint a clear profile of your clients. Look at characteristics such as age, sex, profession or career, income level, level of educational attainment and geographic location.
Spin Brands provides social media management for a healthy food company in the UK. Using content from the client's marketing department, they started with an Instagram campaign, maximizing its reach and engagement. Spin Brands grew the client's following to the right scale for Instagram's advanced features, which they used to further boost impressions. The client praised Spin Brands' ability to execute and provide numerical deliverables.
This Texas-based company was founded in 1999 and has evolved to help their mostly small business clients adjust their marketing strategies to seemingly ever-changing trends. They focus on SEO, PPC, and social media marketing. The team of 6+ has experience with clients from a range of industries, including consumer products, healthcare, hospitality, and information technology.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Carat is a full-service media buying and planning agency that is trying to redefine media for today’s most innovative clients. The agency is consistently at the top of RECMA’s Global Qualitative Evaluation Ranking, and they service clients in 150 countries with more than 10,000 talented staff. Carat is are also the biggest agency in the Dentsu Aegis Network in terms of yearly revenue. Learn more.
Savage Global Marketing worked with a restaurant to increase its digital presence and garner more online traffic. Savage Global Marketing created a new website with updated UI/UX, created a custom menu layout, and produced SEO-optimized content. Through its partnership with Savage Global Marketing, the restaurant has experienced significant growth in online traffic and a surge in its rate of visitor click-through. 

Direct marketing companies help you plan and manage direct mail campaigns. They can provide with you mailing lists that match your target market. They design and write direct mail letters or develop creative mailing items. Direct marketing companies also handle the tasks of mailing the items on your behalf and measuring the response to the campaign.

Citizen Relations is a digital PR agency headquartered in New York City with other offices in Montreal, Toronto, London, Singapore, Los Angeles, Irvine, Calif., Vancouver, and Quebec, Canada. The agency was founded in 1980 and has since grown to a team of 163 employees who provide PR, social media marketing, and various design services to large enterprise clients. 


Socialfly is a full-service digital and influencer marketing agency located in New York, NY. Founded in 2011 by two innovative women, Socialfly helps clients stay one step ahead of competitors by managing their PR and brand reputation on social media. The team of just over 30 employees also provides web design, SEO, email marketing, and graphic design.
Build your reviews and online reputation. 73% of online shoppers say they trust an online review from a stranger as much as from a friend. So, how does your digital online reputation look? If you are getting lots of positive feedback on Facebook, Google, Yelp, and other local business feedback websites such as the Better business Bureau and Angie’s List, then you are going to stand out in this important area. Need help with your Online Reputation Management? Thrive has a team ready to assist you.

A marketing plan considers the value proposition of a business and sets out the schedule for a period. Market research is often the basis for the identification of the target audience and the channels to be used, for example, radio, social media, online ads, and regional TV advertising spots.  The marketing plan includes the rationale for decisions and describes the overall marketing strategy. The plan should focus on the creation, timing and placement of specific campaigns and how the outcomes will be measured.

By identifying and optimizing its web content for high volume keywords such as “inexpensive industrial widgets,” a firm can increase its volume of search engine traffic in a systematic way, and capitalize on the demand represented by those keywords. Keyword research that is incomplete, flawed in its methodology or not undertaken, will undercut search engine traffic volume.

SmartSites is a full-service digital agency located in Paramus, NJ. Founded in 2011, SmartSites has a team of nearly 30 designers, writers, developers, marketers, and problem solvers who work tirelessly to make websites successful. SmartSites offers its clients creative ways to build, plan, and promote their website. They focus on SEO, web design, PPC, and social media marketing.


Keyword strategies involve identifying the right keywords to focus on, and then using those keywords (and variations of them) in your website content, ppc ads, ppc landing pages, and social media content. While many firms falter before they start by forgetting to identify these terms, many more fail even though they have done their keyword due diligence. why? -- because they fall into keyword traps. Here are six of the most common:
In a world where marketing and advertising is now primarily digital, the term ‘digital agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.
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The transaction price, or amount customers pay when they buy from you, can dictate your success. For example, if your average customer transaction is $100 but your competitor’s average customer transaction is $150, they will generate more revenues, and probably profits, per customer. As a result, they will be able to outspend you on advertising, and continue to gain market share at your expense.


Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your employees on the front lines -- like Sales or Services -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.

Forty percent of this traffic equates to nearly 30,000 very targeted and niche specific potential customers visiting your website each month. With window tinting not being a cheap service this could result in thousands or hundreds of thousands of extra profits each month. Above you can see an example of how traffic from search engine optimization and link building services helped increase sales by 57% for one of our customers.
If you need additional guidance on this subject, then be sure to check out this article from Agency Analytics. It does a great job of breaking down agency profit margins and the best ways to calculate them. The piece also offers some solid tips on how to improve agency profitability, which will be invaluable if you need to boost your numbers. In many cases, simply switching up your pricing model can make all the difference between barely breaking even on accounts to generating substantial returns.
A digital agency’s focus goes beyond just the aesthetics of design, but also considers the overall user experience on every digital platform, and regardless of what type of device is being used. From web development and UX/UI web design to SEO, social media and content marketing – and everything in between – a digital agency works to deliver a functional design that not only looks great, but also drives business growth.
With an enviable practice environment filled with luxurious elements, Dr. Ridha wanted a website that was, itself, a luxurious environment. His site properly reflects his diligent, cutting-edge nature, with a bevy of features that bring him firmly into the here and now. With beautiful form must also come beautiful function, and his site performs exceptionally well.

Want MORE out of your online marketing? You’ve come to the right place. We’ve partnered with hundreds of small, medium, and enterprise businesses to get the results they want through comprehensive, cohesive digital marketing campaigns. Our employees see the world through the eyes of a business owner and market our clients’ businesses as if they were our own. If you’re looking for a marketing partner that increases leads and sales, differentiates your brand in the marketplace, and optimizes your marketing costs, we’re the digital marketing company for you.
Organik SEO is a digital marketing company offering SEO, paid advertising, social media, and web design services from its headquarters in Carlsbad, Calif. As a B Corps company, Organik SEO holds itself to high standards of social and environmental accountability and performance. Since 2008, the team of about 10 has worked with companies in the consumer packaged goods natural product space, educational institutions, non-profits, and other B Corps companies.
Newton, Mass. digital marketing firm inSegment offers a complete range of online advertising solutions for any business seeking to increase web traffic and interaction. With over 60 employees, inSegment is equipped for large-scale, sophisticated projects without sacrificing accessibility. They specialize in creating full-service marketing solutions that combine web design, SEO, content creation, and analytics. inSegment focuses on providing quantifiable results to its clients.
#Marketing topics Who is looking for what topics? How does it vary with geography and size of company? What are the top surging marketing keywords at smaller marketing and advertising businesses? Is there any correlation between that and the keywords used by large enterprises? Learn these and more with our latest #MartechAdvisor #QuickTeck #infographic.
As we have already established, the content you create is important to your strategy but it is only useful if it finds its way into the right hands. SEO is what Google and other search engines use to index your pages and allow your content to be found by your prospective customers. In a digital world, SEO is hugely important. You could think about it as another distribution channel with a whole different set of rules.
MTA Digital provided assistance in driving site traffic and increasing conversion rates for a tourism agency. MTA started by auditing the agency's current SEO and AdWords practices with analytics tracking. MTA then restructured the client's website, content marketing, and brought in backlinks from other websites. As a result, ROI for paid ads has risen and the cost-per-conversion is up from the previous year.
And the best part of the services above? You can prove the value of your work to your clients. As an agency professional, you know having clear analytics that show the ROI of your efforts not only helps you improve your strategy but also helps you illustrate your agency's value to your client. By offering inbound services you can guarantee that your leads are tracked through to sales.
Now that you’ve created your marketing goals and have a budget, you are ready to develop your activity plan, also known as a marketing communications plan. The most effective way to approach turning your marketing strategy into an execution plan is by using a campaign structure. You can think of campaigns as buckets of activities focused on a common theme or goal.
In a world where marketing and advertising is now primarily digital, the term ‘digital agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.
BBDO is the biggest of the three main advertising agencies in Omnicom Group’s portfolio. They are considered the world’s most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries. BBDO’s reputation domestically is well documented but their international offices are also strong examples in their local market. The agency’s list of clients include Macy’s, Visa, GE, Mountain Dew, Airbnb, Ebay, Samsung, HP and much much more. Learn more about BBDO here.
If you are extremely savvy with taxes then by all means do them yourself. However for the common person, there are so many nuances to running your own business that it makes sense to push this responsibility onto an expert (like your clients are doing with you!). You can save a lot of money by having a professional file your taxes on a quarterly basis, helping you along the way with write-offs.
After defining your distribution channel(s), it’s time to make sure that you really need to deliver your product or service. First of all, you need to define the message that should be conveyed to your buyer personas. Afterwards, let’s look at suitable promotion channels that can be used to acquire new customers. Obviously, they should be channels you can find your buyer personas in. But the range of possibilities still seems to be endless.
Founded in 2012, Speaking Socially Media is a creative company offering social media marketing, web development, and mobile app development. With less than 10 employees, the Great Falls, MT agency helps companies connect with customers and keep them engaged online. They serve businesses across industries, including restaurants, consultants, retail stores, non-profits, and realtors.

And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
"...compare Local Search Masters to the other interactive agencies, and then look at what they’ve done with the success they’ve had with our franchise. You’re going to find that they compare very well in pricing, they’re transparent, and they have great customer service. I highly recommend them to anyone looking for an interactive agency." – Owner, Massage Franchise
With an enviable practice environment filled with luxurious elements, Dr. Ridha wanted a website that was, itself, a luxurious environment. His site properly reflects his diligent, cutting-edge nature, with a bevy of features that bring him firmly into the here and now. With beautiful form must also come beautiful function, and his site performs exceptionally well.

Geico. The road from the niche Government Employees Insurance Company to 10 million policyholders, $28 billion in assets, and one of the most widely recognized insurance brands in the world, is all about two things: Warren Buffet and marketing. Geico also has some of the best ad concepts on the planet: The Gekko, the Caveman, the little piggy, and my current favorite, the electricity-generating guinea pigs in a rowboat: "It's kind of strange. Such a simple word. Row."
#Marketing topics Who is looking for what topics? How does it vary with geography and size of company? What are the top surging marketing keywords at smaller marketing and advertising businesses? Is there any correlation between that and the keywords used by large enterprises? Learn these and more with our latest #MartechAdvisor #QuickTeck #infographic.
Mediaforce helped a health clinic create and execute a digital marketing strategy. They assisted with SEO and social media marketing, as well as redesigned the clinic’s website. Mediaforce also trained the clinic's staff so they knew how to maintain the website. After working with Mediaforce for two years, the health clinic has seen a high return on investment (ROI).
In fact, once you know where you want to go you will need to capture the direction inside your pitch deck. There will be an entire slide dedicated to this in your pitch deck which potential investors expect. For a winning deck, take a look at the pitch deck template created by Silicon Valley legend, Peter Thiel (see it here) that I recently covered. Thiel was the first angel investor in Facebook with a $500K check that turned into more than $1 billion in cash. Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400 million (see it here).
If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
In a world where marketing and advertising is now primarily digital, the term ‘digital agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.
The landscape of global agencies has become crowded and confusing over the last 10 years. While huge agency networks and holding companies are the vanguard, there has been a convergence of consulting firms and tech giants entering the frame to compete as well as in-house agencies. All of this continues to blur the line between what is considered an agency and who is best suited to help your global marketing, advertising, and digital initiatives.
Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
Mass media was hot on the telephone’s tail, of course. Print, radio, and television enabled (and continue to enable) advertisers to communicate their messages to millions of eyeballs and eardrums at any given time. What’s more, with the rise of mass media emerged the capacity for cross-channel marketing: the advertisement of the same brand or product across different media outlets. That’s more exposure to more consumers who are more likely to convert and spend their money.
You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch. Maybe it’s been 20 years since you graduated from business school or wrote your last marketing plan, and realize that times have changed a bit. Whatever the case, the steps you take today to create a functional and straight forward marketing plan will lay the foundation for your year ahead, helping you to get results that are measurable and quantifiable.
Irving, TX-based MultiView is a digital marketing agency that specializes in building B2B digital publishing solutions. Since its founding in 2000, the company has grown to a large operation with more than 500 employees between their headquarters and offices in Lehi, UT and Ontario, Canada. Multiview provides digital strategy, social media marketing, and other digital marketing services for their clients. 

The marketing budget is usually the most powerful tool by which one can determine the relationship between desired results and available means. Its starting point should be the marketing strategies and plans, which have already been formulated in the marketing plan itself; although, in practice, the two will run in parallel and will interact. At the very least, a thorough budget may cause a change in the more optimistic elements of a company's business plans.
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