You can be as creative and intelligent as anyone in the game, but if you’re not prepared and experienced enough to deal with the many nuances of managing accounts and client relationships, you’ll be looking for another gig real quick. It may take years for some to build the skills necessary, it may take others less. Regardless, I believe you need to actually hold down a real job for some time before you venture out on your own.
Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. How do you know your marketing program is efficient and cost-effective? Straight North, a top Internet marketing company, creates measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business.
Carefully hone your online target audience. By hiring digital marketing experts who understand your target audience and Houston as well, you can avoid bringing unqualified customers to your site who may not convert well. At Thrive, our digital marketing experts do a thorough analysis of your perfect customer and design online marketing strategies to convert them into leads.
#Marketing topics Who is looking for what topics? How does it vary with geography and size of company? What are the top surging marketing keywords at smaller marketing and advertising businesses? Is there any correlation between that and the keywords used by large enterprises? Learn these and more with our latest #MartechAdvisor #QuickTeck #infographic.
Standard to any business or marketing plan is the SWOT analysis. The SWOT analysis should help you clearly define your strengths, weaknesses, opportunities and threats so that you can develop goals and objectives that are on point and tied to your overall mission. The SWOT analysis will also enable you to understand what differentiates you from your competition and how you should position yourself in the market. It will also help in developing your messaging and your unique selling proposition. Brutal honesty is imperative to a truly insightful SWOT. Use bullets and aim for 4–5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.
JPL is one of the Mid-Atlantic’s largest integrated marketing agencies. We provide strategy and execution in four core practice areas: brand & integrated marketing, digital, content creation and employee engagement & internal communications. We are a member of the American Association of Advertising Agencies (4A’s) and a 17-time Best Place to Work in PA.
"SoMe went far and above any agency I have worked with. They were ready to stop by whenever our owner needed clarification or wanted to meet face to face with them ...They were always willing to do what it took to make our team feel at ease and help us understand that if you did need to do something last minute, they were always very responsive and on the ball with that." - Marketing Director, Dining & Entertainment Venue
Organik SEO is a digital marketing company offering SEO, paid advertising, social media, and web design services from its headquarters in Carlsbad, Calif. As a B Corps company, Organik SEO holds itself to high standards of social and environmental accountability and performance. Since 2008, the team of about 10 has worked with companies in the consumer packaged goods natural product space, educational institutions, non-profits, and other B Corps companies.
It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
Irving, TX-based MultiView is a digital marketing agency that specializes in building B2B digital publishing solutions. Since its founding in 2000, the company has grown to a large operation with more than 500 employees between their headquarters and offices in Lehi, UT and Ontario, Canada. Multiview provides digital strategy, social media marketing, and other digital marketing services for their clients.
Knowing your unique selling proposition (USP) and marketing that USP is essential to beating the competition and solidifying your company’s value in the marketplace. Your USP ties in closely with your brand and your content because those are the conduits your USP will be communicated through. And communication is key. Clearly state your USP and do it often, on your website, in your emails, through your ads etc. For tips on formulating your USP read The Ultimate Guide to Finding Your Unique Selling Proposition.
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
Explain how the pricing of your product or service is competitive. For instance, if the price you plan to charge is lower, why are you able to do this? If it's higher, why would your customer be willing to pay more? This is where the "strategy" part of the pricing strategy comes into play; will your business be more competitive if you charge more, less, or the same as your competitors and why?
In the world of social media it pays to have an overall strategy that is tweaked depending on the social channel you are working in. For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that. One strategy, however, that does work across them all is using photographs. Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your messaging seen, timing is important. According to sumall.com the key is to catch people in their downtime, early in the morning, on their breaks or at night. Here is what they recommend for timing:
Tell Me Your Goal is a digital marketing agency based in New York. They were established in 2007, and have a two-person team of online marketing specialists that work with a variety of industries including business, financial, and legal services. Their services include SEO, PPC campaign management, social media marketing, digital PR, and other essential internet marketing solutions.
It's also important to understand exactly what motivates customers to buy. Are your clients looking for savings or a way to simplify their lives, for example, or are they just shopping for pleasure? Ask yourself why they would buy your product or service. In the same vein, you may want to know what keeps customers away from your competitors’ products or services. Are they too costly? Do they lack something unique? These insights will help you develop a product or service that outshines the competition.
Metric Theory is a San Francisco-based digital marketing agency. Since founding in 2012, they've grown to over 60 employees with experience working with over 230 clients. They have experience with every type of marketing issue for clients that range from small business to large e-commerce firms. They specialize in PPC, digital strategy, social media marketing, conversion optimization, and mobile marketing.
You probably know the profile of your most valuable prospects and the sales process your company uses to convert them from leads to opportunities to customers. However, as your company grows, you won’t know each prospect’s unique situation, and one message won’t work for all. You’ll need to customize your marketing approach by creating buyer personas.
The executive summary is a small, summarized version of your marketing plan. The main objective is it to briefly list and describe all relevant components. Keep in mind that most executives who’ll read your marketing plan won’t have the time to read the full document. Therefore, you need to make sure that they’re immediately getting the full picture.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
In terms of measurement, I recommend a marketing dashboard featuring the most important metrics that define marketing success for you. These metrics will likely come from multiple areas, including your funnel metrics (leads, opportunities, etc) and your campaign KPIs, and will indicate whether you are on track to achieve the marketing goals and objectives you defined in your strategy. Just as a car dashboard has indicator lights for low fuel or high speed, the metrics you include in your marketing dashboard should serve as these indicator lights, or warning signals, for marketing success. For your marketing dashboard, select these key metrics and add the monthly objective for each. Then, each month, add the actual results for each metric and consider an easy “indicator light” system such as highlighting each metric result red, yellow, or green based on whether they are below target, on target, or above target.
Ideally, after writing marketing plans for a few years, you can sit back and review a series of them, year after year, and check the progress of your company. Of course, sometimes this is hard to make time for (there is that annoying real world to deal with), but it can provide an unparalleled objective view of what you've been doing with your business life over a number of years.
Cardinal Digital Marketing partnered with another full-service agency in need of SEO, web design, web development, and digital marketing support. They assisted the full-service agency's clients with a range of services, including social media marketing, web design, reputation management, and analytics. Their work has allowed the full-service agency to serve more clients and achieve significant growth.
Studio III is a full service boutique marketing firm in Los Angeles, delivering exquisite design, compelling copy, results-oriented optimization, and an advertising strategy that will help elevate your brand to the next level. While we offer highly technical online solutions, we also value a human touch, creating meaningful relationships that sustain long term success.
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI for your clients. Being “in the red” for a very, very long time was inevitable.
Email marketing is huge, too. Billions of people use email and billions of messages are sent on a daily basis. The vast majority of retailers identify promotional emails as their primary mechanism for customer loyalty. Those who buy stuff through email promotions spend more money than those who buy stuff through other means. Most importantly, the ROI on email marketing is great: $44 per $1 spent.
A formal, written marketing plan is essential; in that it provides an unambiguous reference point for activities throughout the planning period. However, perhaps the most important benefit of these plans is the planning process itself. This typically offers a unique opportunity, a forum, for information-rich and productively focused discussions between the various managers involved. The plan, together with the associated discussions, then provides an agreed context for their subsequent management activities, even for those not described in the plan itself. Additionally, marketing plans are included in business plans, offering data showing investors how the company will grow and most importantly, how they will get a return on investment.