SapientRazorfish was created in 2016 when Publicis Groupe merged SapientNitro and Razorfish, creating a new breed of agency that leverages digital, marketing, strategy and technology to help their partners reimagine their business. They also take advantage of other agencies in the SapientRazorfish ecosystem like SecondStory, Emerging Experiences, Campfire and The Community to further help their clients. SapientRazorfish has more than 12,000 employees in 70 offices around the globe. Learn more.

All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.
Internet Marketing helps your business keep up with the updates in technology. Only 20 or 30 years ago people were using thick books such as the Yellow Pages to find a product or a service. With the internet providing a much simpler, and more structured solution it is very easy to understand why the majority of the population now use the internet to find what they are looking for. With the current economy, many small businesses have found that a move to the internet is exactly what they need to take their business to the next level. The move to the internet means having a proficient internet marketing strategy that can help you handle the huge expansion of conducting business over the internet.
Based in the United Kingdom, Ian Linton has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.
Studio III has been instrumental in bringing my practice out of the DIY-template ages of the internet. With a keen sense of aesthetic organization and marketing know-how, this modern, hip group of people has helped to put a professional spin on my web image. Coupled with social media expertise of the great Alexis, this is a power team for marketing in a competitive space. Thanks Caige, Alexis and team!!!
Mediaforce helped a health clinic create and execute a digital marketing strategy. They assisted with SEO and social media marketing, as well as redesigned the clinic’s website. Mediaforce also trained the clinic's staff so they knew how to maintain the website. After working with Mediaforce for two years, the health clinic has seen a high return on investment (ROI).
You may be a sales genius and love selling and creating advertising pieces. Though, no matter how good you are, there are many channels and factors to master in this area of business alone. It’s hard to be a true master on top of all these trends and best practices, and run the business and raise funds well too. Your time may be best spent on other higher level tasks. Even in the beginning your time will be better spent simply closing hot leads than on marketing material.
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
You might remember a time when keywords seemed to be the end-all, be-all of content. Writers and editors would twist themselves into knots trying to get the right keyword in a blog post the right number of times. These days, the focus is more on the reader and less on keyword stuffing. BUT, content marketing keywords still matter. Here’s how and why you can use them to take your content marketing to the next level.
Springbox was hired by a legal software developer to do some work on their digital marketing. By analyzing the competition, Springbox looked for areas where the developer could top their competition. They also helped with branding and improved their Google search rankings. Springbox provided the developer with enough help to get the new business off the ground.
COMMENTARY Marketing is like sex -- everyone thinks they're good at it. In reality, of course, very few really get it. So few, indeed, that I had to struggle to come up with 10 companies that really know what they're doing and deliver the goods, year in, year out. Oddly, coming up with 10 companies with insanely bad marketing was far easier. Go figure.
For instance, if you are the owner of a hair salon, you may choose to search the term “sulfate-free,” which is a trending topic in the beauty world. For those of you who are in the beginning stages of search and email marketing keyword research, the most useful pieces of information are the number of times the term has been used and who has been using it.
User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features […]
For example, let's say that someone has emailed a couple of different web designers for a project. They put the project on hold for a bit, then decide to pick it up again later on. What will they likely do? They'll search their inbox for the web design quotes they received. If your subject line includes those keywords, your email will make it into the search results.

After you have identified your buyer personas, the next step is figuring out how these personas think and ultimately make the decision to buy. According to Hubspot and adopted by all those who believe in the inbound marketing methodology, there are three steps in the buyer’s journey: Awareness, Consideration, Decision. Each of these stages are major opportunities for you as a marketer to nurture your potential customer by providing valuable content about the product and or problem they are trying to solve for. Here are three stats from a Forbes.com article that prove just how important content is in nurturing a prospect throughout the buyer’s journey:
Company operational instructions: Your child's first bike and your new VCR came with a set of instructions, and your company is far more complicated to put together and run than either of them. Your marketing plan is a step-by-step guide for your company's success. It's more important than a vision statement. To put together a genuine marketing plan, you have to assess your company from top to bottom and make sure all the pieces are working together in the best way. What do you want to do with this enterprise you call the company in the coming year? Consider it a to-do list on a grand scale. It assigns specific tasks for the year.
A Houston Digital Marketing agency's job is to work with you to grow your online presence. Want to get more leads from your website? That's what we're all about! Search Engine Optimization is focused on getting your website to come up in search results higher and more often for the keywords that describe your business. Once we get more traffic to your website, we'll also work on making your website better, so that those people are more likely to become leads or customers.

Metric Theory is a San Francisco-based digital marketing agency. Since founding in 2012, they've grown to over 60 employees with experience working with over 230 clients. They have experience with every type of marketing issue for clients that range from small business to large e-commerce firms. They specialize in PPC, digital strategy, social media marketing, conversion optimization, and mobile marketing.  
The term ‘creative agency’ may sound all-encompassing, but it typically refers to an agency offering more traditional marketing and advertising methods. For a creative agency, the focus is on presenting the business in the most aesthetically pleasing way, using a combination of creative advertising techniques such as print, public relations, television and radio advertising, and direct mail campaigns to do so. 
Niswey is a digital marketing agency that is located in New Delhi, India. Niswey's team of 14 employees has been specializing in content marketing and web design since the firm's founding in 2011. The firm also offers SEO services to its clients. Niswey primarily works with smaller and mid-market sized clients from the information technology, business services, and consumer products industries. 

"After my first discussion with Chris, it was clear to me that he and his group possessed the right knowledge, skill sets and vision to help my brand grow its recognition through these mediums... I would recommend Forthea to anyone who is looking to create awareness for their product or service via a package of tools available through the internet. Forthea brings a great energy and certainly fantastic creativity to the table and shows great potential to increase commerce through communication for just about any business platform in any given medium."


MTA Digital provided assistance in driving site traffic and increasing conversion rates for a tourism agency. MTA started by auditing the agency's current SEO and AdWords practices with analytics tracking. MTA then restructured the client's website, content marketing, and brought in backlinks from other websites. As a result, ROI for paid ads has risen and the cost-per-conversion is up from the previous year.

"...compare Local Search Masters to the other interactive agencies, and then look at what they’ve done with the success they’ve had with our franchise. You’re going to find that they compare very well in pricing, they’re transparent, and they have great customer service. I highly recommend them to anyone looking for an interactive agency." – Owner, Massage Franchise
MTA Digital provided assistance in driving site traffic and increasing conversion rates for a tourism agency. MTA started by auditing the agency's current SEO and AdWords practices with analytics tracking. MTA then restructured the client's website, content marketing, and brought in backlinks from other websites. As a result, ROI for paid ads has risen and the cost-per-conversion is up from the previous year.
A construction company hired Booyah Advertising to create a paid search campaign. After working with a different digital marketing agency, the client realized they needed a company with experience working with a larger business. Booyah Advertising created and executed a simple, paid search campaign at first and later expanded it to include retargeting and optimization. The client was happy with Booyah Advertising’s expertise, and the campaign helped increase the client’s visibility online.
BigWing carried out a website upgrade and performance marketing campaign for a large Ophthalmology practice in New York. The client had an outdated website, as it was not mobile-responsive and suffered from on an inefficient back-end. BigWing updated the website's visuals and introduced a functional mobile layout.They then spearheaded a search campaign based on organic SEO and PPC traffic, which the client credits for a considerable increase in web traffic and leads. 

COMMENTARY Marketing is like sex -- everyone thinks they're good at it. In reality, of course, very few really get it. So few, indeed, that I had to struggle to come up with 10 companies that really know what they're doing and deliver the goods, year in, year out. Oddly, coming up with 10 companies with insanely bad marketing was far easier. Go figure.

A marketing plan requires the involvement of all levels of management in the planning process. So, sharing a Marketing plan proposal among executives helps ensure that everyone is on the same page. Smooth communication and a common path for a cross-functional team are really essential. This will also help reduce the number of conflicts among individuals and departments.
Second, you can research keywords for your industry, determine which ones would make for great content, and use those as a basis for your topic ideas. For example, let's say you wanted to create a website about dog training. If you search this on Google AdWords Keyword Planner, you can download 801 suggested keyword phrases, all with estimated search volume.
In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the range of services they provide. In this post, we’ll answer another frequently asked question: What’s the difference between a marketing firm and a marketing agency? This is more than a trivial question, and and it can be confusing. But here’s one reason why it is an important question to address: The term “marketing firms” (as well as “top marketing firms”) is by far the most widely used search term when looking for information on vendors that provide marketing services.
In the traditional use of these terms, there was a real difference. Agencies were typically made up of a collection of “agents,” or independent individuals who operated under one brand for their own marketing and support services. Think about insurance agents who all sell State Farm services but run their own separate businesses. The same is true for real estate agencies and investment services. All sell one brand’s services, but in the traditional sense act as their own companies doing so. Firms, on the other hand, tended to include individuals all working for the same company as employees (or partners). Yet, this hasn’t been the cases in marketing for several generations.
Tell Me Your Goal provided full-service digital marketing management for a vocational school in New York City. The client had limited technical staffing and needed a comprehensive internet campaign. Organic search rankings were particularly important for the client, so they selected Tell Me Your Goal based on their SEO experience. The client reports a ten-fold increase in ROI and has appreciated the professionalism evident in their partnership.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
Social Diva Media is a boutique agency creates digital campaigns and integrated web strategies. Founded in 2009, Social Diva Media specializes in social media marketing, mobile app marketing, and digital strategy. Comprised of fewer than 10 employees, Social Diva Media is a full-service agency that uses outreach, engagement, and analytics to deliver quantitative results to its clients. 

HUNTER is a digital marketing and online optimization agency located in New York, NY. Founded in 2010, HUNTER is expert in SEO, PPC, social media marketing, digital strategy, and conversion optimization. The team of nearly 10 employees works with businesses ranging from e-commerce retailers to start-ups to established brands. They're committed to supplying clients with the digital marketing techniques that get the results they need to succeed and stand out in a crowded, competitive environment.
Winning with online marketing requires you to know the landscape, including who your top competitors are and how you compare across the web. How you market your company compared to your competitors will determine how you perform online (we’re talking getting leads and sales from potential customers). Ultimately, the growth of your company depends on how you stack up and what opportunities are available to close any gaps and get ahead. So, do you know the answer to that? If you’re ready to grow your business and get ahead of your competitors, the first step is understanding the landscape, and that starts with a digital competitive analysis from Blue Corona. Stop wondering how you stack up against the competition. Stop wasting your time trying to reinvent the wheel. See what’s possible. Contact us today to get started.
MANY FORMS OF INTERNET MARKETING HINGE ON KEYWORDS, YET ONLY ONE FIRM OUT OF 100 UNDERSTANDS HOW TO PROPERLY SELECT AND USE THEM. AS A RESULT, 99 OUT OF 100 MARKETING PROGRAMS FLOUNDER, WASTING VALUABLE TIME AND FINANCIAL RESOURCES. THIS INTELLIGENCE BRIEFING WILL GIVE CEOS THE HIGH LEVEL UNDERSTANDING OF KEYWORDS NECESSARY TO DRIVE MARKETING RESULTS.
There are many tools and programs such as Google Trends, Ad Words keywords planner that can help you find the most effective keywords for your website. Reevaluating your keywords list periodically is always a wise thing to do because the value keywords are constantly changing. One of the important goals of SEO keywords is to bring the right users to your website. To achieve this goal, you may need more specific keywords or phrases.
Do you like knowing exactly how people come to your website? If you are already using UTM parameters to track your links, you can utilize the optional UTM_term (used mostly by AdWords advertisers) to track your keyword usage. For example, if I create a Facebook ad for my business, I could use the following to note that the ad was targeted toward a specific audience, such as content managers, and the ad used the phrase "freelance writer."
“We've worked with Metia for many years and value their ability to bring new techniques and tools to the task of improving every customer’s experience of engaging with [us]. This is the type of tool that can strengthen our content strategy going forward.” – Director of Content Strategy and Strategic Social Insights, Multinational Technology Company
Of course, depending on your industry and audience these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.
In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
In the simplest of terms, content marketing keywords are words or phrases that describe what a piece of content is about (as Moz puts it). A few years ago, keywords tended to be short phrases. For instance, keywords such as “haircut Philadelphia” or “cat hair” were an easy and obvious pick for marketers in those niches. But search has evolved, both in terms of how people search and how search engines process and sort information.
Crowd is a global communications and design agency headquartered in San Francisco with multiple locations in the United States, Toronto, Shenzhen, London, and Dubai. The 30-person team offers comprehensive communication and marketing capabilities, including full-service web design and social media campaigns. Clients of Crowd vary widely in terms of industry and scale, demonstrating the small firm's versatility in providing digital solutions.  
Marketing plans and strategies are often used interchangeably. This is because a marketing plan should not exist without the overarching strategy as a framework. In some cases, the strategy and the plan may be incorporated into one document particularly in smaller companies that may only run one or two major campaigns in a year. However, the plan outlines marketing activities on a monthly, quarterly or annual basis. The marketing strategy outlines the overall value proposition.
While we’re here, let me elaborate a bit on SEO. When executed consistently and appropriately, SEO practices improve the SERP rankings of your website; if you conduct rigorous keyword research and publish great content that is relevant to whatever keywords people are searching, your website will perform better in the organic results. As Google continues to tweak the algorithms that determine the relative importance of different ranking criteria, SEO best practices change, too. Stay up to date with the WordStream blog to learn how you can maintain high organic traffic.
Model your social ads after your best paid search ads. In the same sense that Quality Score determines AdWords placement, Relevance Score controls Facebook ad placement. It stands to reason that ad copy that performs well on Google SERPs will do well on social, too. Plus, using similar messaging across platforms improves the cohesiveness and visibility of your brand presence.

You probably know the profile of your most valuable prospects and the sales process your company uses to convert them from leads to opportunities to customers. However, as your company grows, you won’t know each prospect’s unique situation, and one message won’t work for all. You’ll need to customize your marketing approach by creating buyer personas.
A Houston Digital Marketing agency's job is to work with you to grow your online presence. Want to get more leads from your website? That's what we're all about! Search Engine Optimization is focused on getting your website to come up in search results higher and more often for the keywords that describe your business. Once we get more traffic to your website, we'll also work on making your website better, so that those people are more likely to become leads or customers.
Weber Shandwick is a leading global PR company and a unit of Interpublic’s McCann Worldgroup. The agency was the only public relations agency included on Ad Age’s Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017. They have 77 cities across 31 countries and serve as agency of record for Sealed Air Corporation, American Cancer Society, Covered California, the Maine Lobster Marketing Collaboration, Excedrin and Ragu.
I have one question for you Kristi! You talked about “Directory Listening Discovery”, point is all these sites will be business listening directories like Yelp, Tripadvisor, Foursquare etc that we mostly use for local business listing (earn new citations). It is necessary to have business physical address to list your business on these sites, so what you think about those businesses that don’t have their physical address as they are just providing online services?
Understanding just how big the internet is may be the first step to understanding why internet marketing is becoming so important to businesses. As previously mentioned, the internet connects millions of people from all over the world. Look at social media websites such as Facebook which has over 800 million active users every day. Imagine the exposure your business could get from having a proper advertising campaign on social media website. With that in mind Social Media Marketing through popular websites such as Twitter and Facebook is only a small part of the internet marketing process.
A marketing plan can be adjusted at any point based on the results. If digital ads are performing better than expected, for example, the campaign budget within a campaign can be adjusted to fund the higher performing platform or the company can initiate a new budget. The challenge for marketing leaders is to ensure that every platform has sufficient time to show results. Digital marketing shows results in near real-time, whereas TV ads require rotation to realize any level of market penetration. In the traditional marketing mix model, a marketing plan would fall under the category of "promotion," which is one of the four Ps, a term coined by Neil Borden to describe the marketing mix of product, price, promotion, and place.
“It’s easy for an agency to double their revenue by becoming full-service. But Hanapin’s goal isn’t to double what we make from each client; our goal is to double what clients make from us. We do this by solving pressing problems with a unique blend of people and technology. This focus allows us to stay ahead of industry changes and drive goal-crushing results for complex businesses.”
In other words, with the marketing plan at hand, you get to hold on to your competitive advantage for longer because it no longer is detached from other variables. Instead, your competitive advantage now makes an integral part of your breathing marketing plan. So, whenever one of the variables which render it unique change, it changes. Tracking changes will never be easier!
keyword research and strategy continually change: search term volumes change, new terms come into play, a firm’s product and service focus changes, new products are introduced, etc. In addition, analyzing search traffic, paid search campaign results and social media activity helps firms move beyond theory and sharpen the keyword focus on terms that are working best for them in real life. If your firm reviews keyword strategy monthly or quarterly, you are continually improving. If not, you are almost sure to be in a holding pattern or worse, losing ground.
Samsung. The Korean company has slowly and steadily grown to become a premier consumer electronics brand. It used to have annual strategy sessions where all its top executives got to spend time with the best competitive products they were up against from the likes of Sony (SNE), Nokia (NOK), Panasonic (PC), and Apple. I don't know if it still does that, but from day one, Samsung eschewed the traditional technology-driven Asian model in favor of becoming a market-driven and market-leading company.
"Having initially hired Forthea's team to handle the websites, social media and SEO for The Hanover Company’s 40+ apartment projects, I too wasn’t entirely sure how their skills would translate to increased leads and branding of a professional services firm. We’ve been extremely pleased with the results and plan to continue with them for a long time."
Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
IBM. I never thought I'd say this, but the evidence is irrefutable. When Big Blue avoided bankruptcy by combining its hardware, software and consulting businesses to become the world's first vertically integrated IT services e-everything company, by creating a ginormous market out of thin air, IBM (IBM) became a de facto marketing company and an awesome one at that. After all, who doesn't want a smarter planet?

The above performance analyses concentrate on the quantitative measures which are directly related to short-term performance. But there are a number of indirect measures, essentially tracking customer attitudes, which can also indicate the organization's performance in terms of its longer-term marketing strengths and may accordingly be even more important indicators. Some useful measures are:
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