97 percent of consumers go online to find local services, and 82 percent of smartphone users use a search engine when looking for a local business. How do you connect with them? With local search engine optimization (SEO) from one of the best local SEO companies in the nation. Your customers are searching for your business—let Blue Corona help them find you.


As we mentioned earlier, keyword strategy is not a one-time event; instead, it is an exercise in continuous improvement. while many firms are content with implementing a coherent program, the real winners are the firms that always look for ways to improve. Careful review of site performance, ppc campaigns and social media metrics reveal new keyword opportunities, underperforming pages and hidden gems.
Thrive has a dedicated team of digital marketing & SEO consultants with the expertise in helping Houston businesses with their online marketing campaigns. Since we're a full-service agency, we handle everything in-house from building an SEO-friendly website to managing your social media, running your PPC campaign, creating an email marketing strategy, and more.
The transaction price, or amount customers pay when they buy from you, can dictate your success. For example, if your average customer transaction is $100 but your competitor’s average customer transaction is $150, they will generate more revenues, and probably profits, per customer. As a result, they will be able to outspend you on advertising, and continue to gain market share at your expense.
Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition.
Blue Corona is a marketing analytics and optimization company with offices outside Washington, DC in Maryland as well as in Charlotte, North Carolina. We provide marketing analytics and optimization services that help business owners measurably improve their marketing performance and return on investment (ROI). You can’t maximize your marketing results without accurate tracking (and “no”, asking people how they heard about your company doesn’t constitute accurate tracking!). For this reason, every client engagement starts and ends with marketing analytics. This means tracking every single advertising and marketing strategy a company employs – even if your only marketing strategy is your company’s website. Better information drives more meaningful insights and improved performance. Many digital marketing companies in the USA don’t seem to get that, or they focus on the metrics that don’t matter to your bottom line.

QNY Creative is a creative agency located in New York, NY. The team of about 15 employees specializes in brand development and packaging design for luxury, retail, and lifestyle brands. Founded in 2008, QNY Creative crafts modern, unique marketing campaigns that aim to resonate with clients' target audiences and stand out in a congested, competitive market. Other services offered include web design and social media marketing.

Export the weighted list back to your spreadsheet and combine it with the others in Excel. Then use the data tools to sort the list by ‘Priority’ – this is a score based on the difficulty, traffic, opportunity and your score. This tells you which keywords you should be targeting in descending order of attractiveness. Suddenly, you’ve turned more than 1,000 keywords into a usable list of a few dozen. Using the same example for wines:
The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.
As among San Francisco’s leading plastic surgeons, Dr. Dino Elyassnia required a website that would display his commanding authority and expertise while still creating a warm, inviting atmosphere that mirrored his compassionate demeanor. The result was classically minimalist, yet edgy and modern, capturing the sophisticated, discerning clients Dino was seeking.
Internet marketing has recently become so popular it is recommended for almost all businesses of any size. The internet has essentially changed the way we work as human beings. It has given us a network of information allowing us to find almost any information that we might need, as well as communicate with people from all over the world. The truth is that the internet connects more people than you could ever directly connect in person.
Thrive has a dedicated team of digital marketing & SEO consultants with the expertise in helping Houston businesses with their online marketing campaigns. Since we're a full-service agency, we handle everything in-house from building an SEO-friendly website to managing your social media, running your PPC campaign, creating an email marketing strategy, and more.
Captured thinking: You don't allow your financial people to keep their numbers in their heads. Financial reports are the lifeblood of the numbers side of any business, no matter what size. It should be no different with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan stays intact to remind you of what you'd agreed on.
Having tactical plans and calendars gives life to your ideas and strategy. Try focusing on 4 or 5 main tactics for the year and create execution plans around these tactics. Keep in mind that your tactics may or may not be the same as your goals. If your goals are high-level, i.e. to increase traffic by 50%, then your tactic would drill down more on how to get that result — and be as the name implies, more tactical.
"They hit the ground running, learning what our programs are, and fine-tuning the strategy around the keywords in the ad copy. ... Having the same account managers has been tremendously helpful because they know how we are and what our programs are about. They’re constantly refining our strategy and our messaging, and that wouldn’t be possible if we were constantly being shuffled around." – Director of Marketing, Public University
Cardinal Digital Marketing partnered with another full-service agency in need of SEO, web design, web development, and digital marketing support. They assisted the full-service agency's clients with a range of services, including social media marketing, web design, reputation management, and analytics. Their work has allowed the full-service agency to serve more clients and achieve significant growth.
A marketing plan supports the business strategy and business objectives. It must also align with the company values. For example, L.L. Bean believes in selling good merchandise at a reasonable profit and treating customers like human beings. If one of the business objectives was to increase profitability by 2%, the marketing strategies put forth in the marketing plan should not recommend significant price hikes or cutting back on customer support.
If an existing keyword strategy is a year or two old or nonexistent, doing random tweaks will be like rearranging deck chairs on the titanic. A more sounder approach is to conduct new keyword analysis annually to identify current online demand, and use that analysis as a framework for implementing tactical adjustments and/or large-scale content revisions.
If your agency’s numbers are in the green, you’ve likely received a message or two from interested acquirers. Agency buyers will send out inquiries to see how receptive you are to selling your company and get more specific information to assess its value. If you’re sitting on a list of these potential buyers already, make sure you’ve researched each to ensure they’re legitimate. You’ll want to give short, honest answers to each of the questions they ask so they can give an accurate assessment of your company’s worth. And, of course, don’t discuss any sensitive business information until the potential buyer signs a confidentiality agreement.
Instagram is the new, up-and-coming Facebook. Remember to grow your account organically and not buy followers. Create original content, consider video content, interact with users. One of my tried-and-tested practices on Instagram is to like your followers and other users’ photos. Always follow users back because the algorithm rewards you for staying active. Shedding users regularly might not be too helpful.
Use your marketing keywords in all your marketing communications, including resumes, CVs, cover letter, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate. Be sure you are communicating a complete message of who you are and what value and knowledge you bring to the organization.
Ice Nine Online helped a small business finance company engage more customers and improve brand awareness by setting up direct digital marketing strategies that included paid Google search campaigns, PPC and SEO. As a result of its partnership with Ice Nine Online, the finance company's new customer acquisition increased by 50% within the first 6 months. 
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today at 800.696.4690!

The classic quantification of a marketing plan appears in the form of budgets. Because these are so rigorously quantified, they are particularly important. They should, thus, represent an unequivocal projection of actions and expected results. What is more, they should be capable of being monitored accurately; and, indeed, performance against budget is the main (regular) management review process.

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