Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.
“It’s easy for an agency to double their revenue by becoming full-service. But Hanapin’s goal isn’t to double what we make from each client; our goal is to double what clients make from us. We do this by solving pressing problems with a unique blend of people and technology. This focus allows us to stay ahead of industry changes and drive goal-crushing results for complex businesses.”
Interesting article on utilizing keyword research in the full-spectrum marketing world. I can imagine the ubiquitous usage of focus keywords positively affects your organic rankings better for some areas than others. As in your website's organic rankings in search engines will get more of a boost then let's say your social media profiles. If I'm wrong, could you tell me where you see most of the results coming from when optimize your keyword research?
When you work with us, don’t expect to get locked in to a marketing tactic just because it’s trendy or “cutting edge.” Instead, you’ll create results-driven marketing programs that hold steadfast to your “APM”— audience, purpose and messaging. So, whether through marketing automation, digital advertising, content marketing or a campaign that knits them all together, expect your marketing programs to fit your business needs and objectives.
Spin Brands provides social media management for a healthy food company in the UK. Using content from the client's marketing department, they started with an Instagram campaign, maximizing its reach and engagement. Spin Brands grew the client's following to the right scale for Instagram's advanced features, which they used to further boost impressions. The client praised Spin Brands' ability to execute and provide numerical deliverables.
When you’re just starting out this may not be the best option as you will want to grow your network, but over time you will realize that having larger clients is far more beneficial to you for a number of reasons. The downside is if you decide to conduct business fully on a percentage of spend model because there are many internal factors within businesses that are going to dictate budget. Some of these factors are within your control (results) but many others are not (internal decisions, seasonality, other costs). You don’t want to get into a situation where your client is spending a very small amount per month and you are only getting 10% of that with the expectation of being on calls and putting the time into it.
It's also important to understand exactly what motivates customers to buy. Are your clients looking for savings or a way to simplify their lives, for example, or are they just shopping for pleasure? Ask yourself why they would buy your product or service. In the same vein, you may want to know what keeps customers away from your competitors’ products or services. Are they too costly? Do they lack something unique? These insights will help you develop a product or service that outshines the competition.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.
Review of the marketing system. A study of the marketing organization, marketing research systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out' applies with a vengeance.