Thanks for the great article, I am just confused about your "dog training" example. The topics list you suggest does not include any local qualifiers. I think dog training is a mostly local business. If every dog training school in every city writes those kinds of articles there will be quite a few. :-) I am wondering how to take those great topics plus incorporate the location in a meaningfull way. Do you have any ideas for that? Having the best ranking article about puppy training might not give you more more local customers, or did I miss something ?


There is a wide variety of ways to get your marketing message in front of your prospects, more than ever, in fact. You can go the traditional advertising route and stick ads in newspapers and on billboards, or you can try more modern and ever-evolving tactics like SEO and content marketing. Whatever route you head down, you need to figure out what channels you’ll be using in order to turn your audience into prospects and then into customers.
When you’re just starting out this may not be the best option as you will want to grow your network, but over time you will realize that having larger clients is far more beneficial to you for a number of reasons. The downside is if you decide to conduct business fully on a percentage of spend model because there are many internal factors within businesses that are going to dictate budget. Some of these factors are within your control (results) but many others are not (internal decisions, seasonality, other costs). You don’t want to get into a situation where your client is spending a very small amount per month and you are only getting 10% of that with the expectation of being on calls and putting the time into it.
When it comes to brainstorming, sit down with your team and think about phrases and words relevant to your brand. You can think of this as brainstorming ideas for content topics, as it’s very similar. For example, if you are creating content for a company that produces vacuums specifically designed for pet hair removal, your list of keywords and topics might look like this:
For instance, if you are the owner of a hair salon, you may choose to search the term “sulfate-free,” which is a trending topic in the beauty world. For those of you who are in the beginning stages of search and email marketing keyword research, the most useful pieces of information are the number of times the term has been used and who has been using it.
I really don’t know if I could take a word out of this mission statement or even replace one word. Of course, knowing the brand’s portfolio and the brand value the group of companies has established over these years does help to make this mission statement a lot more powerful than it would be for another company just starting out. This is due to the brand perception and, well, they have earned it!
The purpose of a marketing budget is to pull together all the revenues and costs involved in marketing into one comprehensive document. The budget is a managerial tool that balances what is needed to be spent against what can be afforded, and helps make choices about priorities. A budget can further be used to measure a business's performance in the general trends of a business's spending.
We help Real Estate Agents and Brokers by providing the best converting Real Estate keywords that focus on buying and selling homes in your local area. Our Real Estate Keyword Sheets© contain thousands of variations of keywords and search terms actually used by real people looking for Real Estate help in online searches on both Google Adwords and Bing Adcenter.
ACQ5 Awards: Strategic Communications Agency of the Year 2017, Gamechanger of the Year 2017, CV Magazine Awards: New York Marketing and Advertisement Entrepreneur, Northeast US Most Innovative Marketing and Advertising President, Davey Awards: Content and Marketing Branded Social Campaign, Game Marketing Summit: Outstanding Overall Marketing Campaign 2016, Overall Mobile Campaign 2016, Outstanding Overall Advertising Campaign 2016, Pro Awards: Best Campaign Targeting Millennials 2016, Best Use of Social/Viral Marketing in a Campaign 2016
Another aspect to managing clients as a side gig is that it allows you to become experienced in building contracts. You’ll have to become accustomed to the process of putting a proposal together, then a contract, and then sign the necessary documentation (NDA’s etc). It’s a part of the game that you’ll want to streamline so that the time spent on onboarding new clients is reduced.

Social media is the most common daily activity in the U.S.; the majorities of Facebook and Instagram users check the platforms every single day. Each social channel reserves space in their feeds for advertisers to post promoted content. If your brand successfully cultivates a natural and appealing social media presence - whether it’s through quick Facebook videos, clever tweets, or aesthetically pleasing pins - your promotions will attract consumers rather than annoy them. Oh, and the cost per thousand impressions (CPM) for social media ads is super low. We’re talking about the odds of the Gallagher brothers reconciling their differences and reuniting Oasis for a never-ending intergalactic tour. That low.
Set your pricing by examining how much it cost you to produce the product or service and adding a fair price for the benefits that the customer will enjoy. Examining what others are charging for similar products or services will guide you when you're figuring out what a fair price for such benefits would be. You may find it useful to conduct a Breakeven Analysis.

While we’re well aware that you could look up the official definition in any number of print or digital reference publications, we thought you might like to hear what it means to us. To best explain what we feel distinguishes (and elevates) a digital agency from other types of marketing and advertising firms, we’ll highlight some of the key differences:
FedEx. Commentators are forever saying how dumb corporate name and logo changes are. Well, they're clueless. As with anything else, name changes range from dumb to brilliant and everything in between. Adopting the viral conjunction "FedEx" allowed Federal Express (FDX) to capitalize on its leadership in express mail while diversifying into ground and other business services. It was brilliant. And its advertising has been groundbreaking, as well.
In terms of measurement, I recommend a marketing dashboard featuring the most important metrics that define marketing success for you. These metrics will likely come from multiple areas, including your funnel metrics (leads, opportunities, etc) and your campaign KPIs, and will indicate whether you are on track to achieve the marketing goals and objectives you defined in your strategy. Just as a car dashboard has indicator lights for low fuel or high speed, the metrics you include in your marketing dashboard should serve as these indicator lights, or warning signals, for marketing success. For your marketing dashboard, select these key metrics and add the monthly objective for each. Then, each month, add the actual results for each metric and consider an easy “indicator light” system such as highlighting each metric result red, yellow, or green based on whether they are below target, on target, or above target. 
Email marketing is yet another tactic in your inbound marketing arsenal. Email is used most effectively as a lead nurturing tool, in that it is used to engage with potential customers as they interact with specific content on your website. For example, should a prospect visit your website and download an eBook, they will then begin to receive a set of triggered emails related to the eBook topic, encouraging them to further interact with the brand. Email is also commonly used for announcements, newsletters and promotions. Just as with social media, email frequency and timing matters. While incorporating email into your marketing plan is important, overdoing it can backfire. People don’t want to be overrun with emails and if you are overzealous you could risk losing potential buyers.
Keywords are a always difficult when it comes to those who are dealing with website design and Search Engine Optimization and for those who are dedicated to making websites. It is not easy now days to obtain a position in the search results of Google. Every day it gets harder an harder since so many key words are being used up and so many websites are doing such a great job at utilizing the keywords on hand. The niche markets are hard to corner especially when it comes to website design and SEO.

Marketing has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7—U.S. adults now spend upwards of 6 hours per day consuming digital media, and that doesn’t count those whose jobs are internet-dependent.


A marketing plan requires the involvement of all levels of management in the planning process. So, sharing a Marketing plan proposal among executives helps ensure that everyone is on the same page. Smooth communication and a common path for a cross-functional team are really essential. This will also help reduce the number of conflicts among individuals and departments.
When you’re just starting out this may not be the best option as you will want to grow your network, but over time you will realize that having larger clients is far more beneficial to you for a number of reasons. The downside is if you decide to conduct business fully on a percentage of spend model because there are many internal factors within businesses that are going to dictate budget. Some of these factors are within your control (results) but many others are not (internal decisions, seasonality, other costs). You don’t want to get into a situation where your client is spending a very small amount per month and you are only getting 10% of that with the expectation of being on calls and putting the time into it.
This will help you brand yourself or your business by what you want to be known for. When people ask who you are or what your business does, you'll have a consistent answer, eliminating any confusion. You don't want to be the subject of conversations where one person believes you're a web designer, while another thinks you're an SEO consultant. Regardless of what's true, both people will end up confused as to whether they're discussing the same person.
Marketing companies can help your business develop a marketing strategy, plan and manage campaigns, or provide specific services, such as telemarketing or market research. You can retain their services for a specific project or hire them on a retainer basis to assist you over a period of time. You can also hire individual consultants or freelancers with specialist marketing skills to plan and manage projects.
As we mentioned earlier, keyword strategy is not a one-time event; instead, it is an exercise in continuous improvement. while many firms are content with implementing a coherent program, the real winners are the firms that always look for ways to improve. Careful review of site performance, ppc campaigns and social media metrics reveal new keyword opportunities, underperforming pages and hidden gems.
PHD launched as the world’s first planning-led media agency back in 1990. Today the agency is one of the most awarded media agencies being named Media Network of the Year in 2016 and 2015 by Campaign and Global Media Agency of the Year 2016 by AdWeek. The global media agency has over 4,000 people in their 80+ offices worldwide and is part of the Omnicom Media Group. PHD is the media agency of record for HP, Delta, Carnival, Volkswagen and Converse. Learn more about PHD here.

At the top end you have your cold leads, people who are completely unaware of your brand’s existence, and you want to figure out how to grab their awareness and interest. Once you do, you’ll need to figure out a way to turn them into hot leads by generating a sense of desire. And finally, you’ll capitalize on that desire by asking them to perform a specific action, whether it’s subscribing to your email list or purchasing a product.

Mediaforce helped a health clinic create and execute a digital marketing strategy. They assisted with SEO and social media marketing, as well as redesigned the clinic’s website. Mediaforce also trained the clinic's staff so they knew how to maintain the website. After working with Mediaforce for two years, the health clinic has seen a high return on investment (ROI).
A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable return.[1] This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It can also contain a full analysis of the strengths and weaknesses of a company, its organization and its products.[2]
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