Direct marketing companies help you plan and manage direct mail campaigns. They can provide with you mailing lists that match your target market. They design and write direct mail letters or develop creative mailing items. Direct marketing companies also handle the tasks of mailing the items on your behalf and measuring the response to the campaign.
All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.
Marketing plans and strategies are often used interchangeably. This is because a marketing plan should not exist without the overarching strategy as a framework. In some cases, the strategy and the plan may be incorporated into one document particularly in smaller companies that may only run one or two major campaigns in a year. However, the plan outlines marketing activities on a monthly, quarterly or annual basis. The marketing strategy outlines the overall value proposition.
Want MORE out of your online marketing? You’ve come to the right place. We’ve partnered with hundreds of small, medium, and enterprise businesses to get the results they want through comprehensive, cohesive digital marketing campaigns. Our employees see the world through the eyes of a business owner and market our clients’ businesses as if they were our own. If you’re looking for a marketing partner that increases leads and sales, differentiates your brand in the marketplace, and optimizes your marketing costs, we’re the digital marketing company for you.
For most businesses, tens of thousands of search terms are used by people looking for the stuff they sell. understanding your total universe of search terms is fundamental to establishing an appropriate budget. If the widget manufacturer identifies 100,000 relevant search terms, there may be only enough money in the budget to attack 5,000 of them. It therefore becomes critical to know which terms to pursue – and which to ignore.

When an indoor trampoline park needed a social media campaign to market its grand opening, they hired LYFE Marketing to create Facebook and Instagram profiles and a business website. LYFE Marketing not only developed a social media strategy for the trampoline park but also set up and managed social advertising. These efforts helped the trampoline park attract over 500,000 visitors to their social media profiles.
User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features […]

For instance, as soon as someone signs up on our platform, they get an email welcoming them to our service. A few minutes later they get an email describing what they can do on the platform and they are invited to book a live demo with one of our representatives. Then, they are shown examples of other users and how they achieved their goals (case studies), and so on.
You might remember a time when keywords seemed to be the end-all, be-all of content. Writers and editors would twist themselves into knots trying to get the right keyword in a blog post the right number of times. These days, the focus is more on the reader and less on keyword stuffing. BUT, content marketing keywords still matter. Here’s how and why you can use them to take your content marketing to the next level.

Here you want to demonstrate that you know your customers inside and out, including their expectations and their whims. Your profile should include basic demographic portraits that paint a clear profile of your clients. Look at characteristics such as age, sex, profession or career, income level, level of educational attainment and geographic location.
You probably know the profile of your most valuable prospects and the sales process your company uses to convert them from leads to opportunities to customers. However, as your company grows, you won’t know each prospect’s unique situation, and one message won’t work for all. You’ll need to customize your marketing approach by creating buyer personas.
Working with Studio III has been a great experience. We made the move about 3 years ago and never looked back. The websites are ranking great, my Account Rep and the team have been wonderful to work with. There has definitely been a relationship type experience as opposed to just a business transaction. At the end of the day, it’s about results and Studio III has delivered.

"They hit the ground running, learning what our programs are, and fine-tuning the strategy around the keywords in the ad copy. ... Having the same account managers has been tremendously helpful because they know how we are and what our programs are about. They’re constantly refining our strategy and our messaging, and that wouldn’t be possible if we were constantly being shuffled around." – Director of Marketing, Public University
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
How are client collaboration and communication handled? Expect a response like, "You'll be assigned a day-to-day point person who will report to the No. 2 person on your team. Your day-to-day contact will be responsible for all communication, but all members of your team receive all two-way communication. You'll also be communicating with the VP on your business in your monthly client meetings. Collaboration begins when you provide us with the necessary information we need to implement the program and then we work jointly on an as-needed basis. For example, if you're launching a new product at a brick-and-mortar outlet we would work with you from the inception of the marketing strategy to being present at the event." 
If your ideal client is already defined, you are going to build a plethora of experience working with that type of client. This builds the muscle memory and intuition necessary to know what decisions to make and when to make them. You can work more efficiently because you’ve seen the problems before and you know how to handle them. It also makes you adept at recognizing clients you don’t want to do business with.
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today at 800.696.4690!
In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the range of services they provide. In this post, we’ll answer another frequently asked question: What’s the difference between a marketing firm and a marketing agency? This is more than a trivial question, and and it can be confusing. But here’s one reason why it is an important question to address: The term “marketing firms” (as well as “top marketing firms”) is by far the most widely used search term when looking for information on vendors that provide marketing services.
Marketing Maven is a full-service marketing and communications agency with offices in Los Angeles, CA and New York, NY. Founded in 2009, Marketing Maven is recognized for its expertise in brand strategy, social media, media relations, event marketing, SEO, and tradeshow support. With a background in direct response public relations, Marketing Maven uses state-of-the-art metrics to measure clients’ marketing reach and provide competitive analysis. With an intimate team of fewer than 30 employees, Marketing Maven combines public relations, social media, and SEO.
Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
In one page or less, list your company's marketing goals for the coming year. The key is to make your goals realistic and measurable so that you can easily evaluate your performance. "Increase sales of peripherals" is an example of an ineffective goal. You'd be in a much better position to gauge your marketing progress with a goal such as, "Increase sales of peripherals 10 percent in the first quarter, 15 percent in the second quarter, 15 percent in the third quarter and 10 percent in fourth quarter."
Keywords are a always difficult when it comes to those who are dealing with website design and Search Engine Optimization and for those who are dedicated to making websites. It is not easy now days to obtain a position in the search results of Google. Every day it gets harder an harder since so many key words are being used up and so many websites are doing such a great job at utilizing the keywords on hand. The niche markets are hard to corner especially when it comes to website design and SEO.
SmartSites is a full-service digital agency located in Paramus, NJ. Founded in 2011, SmartSites has a team of nearly 30 designers, writers, developers, marketers, and problem solvers who work tirelessly to make websites successful. SmartSites offers its clients creative ways to build, plan, and promote their website. They focus on SEO, web design, PPC, and social media marketing.
Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, and has a port of destination in mind. Companies often undervalue the impact of a "marketing plan" on their own people, who want to feel part of a team engaged in an exciting and complicated joint endeavor. If you want your employees to feel committed to your company, it's important to share with them your vision of where the company is headed in the years to come. People don't always understand financial projections, but they can get excited about a well-written and well-thought-out marketing plan. You should consider releasing your marketing plan--perhaps in an abridged version--companywide. Do it with some fanfare and generate some excitement for the adventures to come. Your workers will appreciate being involved.
MTA Digital provided assistance in driving site traffic and increasing conversion rates for a tourism agency. MTA started by auditing the agency's current SEO and AdWords practices with analytics tracking. MTA then restructured the client's website, content marketing, and brought in backlinks from other websites. As a result, ROI for paid ads has risen and the cost-per-conversion is up from the previous year.

FedEx. Commentators are forever saying how dumb corporate name and logo changes are. Well, they're clueless. As with anything else, name changes range from dumb to brilliant and everything in between. Adopting the viral conjunction "FedEx" allowed Federal Express (FDX) to capitalize on its leadership in express mail while diversifying into ground and other business services. It was brilliant. And its advertising has been groundbreaking, as well.
Export the weighted list back to your spreadsheet and combine it with the others in Excel. Then use the data tools to sort the list by ‘Priority’ – this is a score based on the difficulty, traffic, opportunity and your score. This tells you which keywords you should be targeting in descending order of attractiveness. Suddenly, you’ve turned more than 1,000 keywords into a usable list of a few dozen. Using the same example for wines:
Janet, a New York-based CMO with Chief Outsiders, helps CEOs and their leadership teams improve performance and accelerate growth through strategically planned and executed marketing programs. Her background includes experience in the technology, financial services and healthcare sectors. Follow Janet on @JWindek_Brey or contact her at 862-812-2777 or jbrey@chiefoutsiders.com
Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
If you need additional guidance on this subject, then be sure to check out this article from Agency Analytics. It does a great job of breaking down agency profit margins and the best ways to calculate them. The piece also offers some solid tips on how to improve agency profitability, which will be invaluable if you need to boost your numbers. In many cases, simply switching up your pricing model can make all the difference between barely breaking even on accounts to generating substantial returns.
Spin Brands provides social media management for a healthy food company in the UK. Using content from the client's marketing department, they started with an Instagram campaign, maximizing its reach and engagement. Spin Brands grew the client's following to the right scale for Instagram's advanced features, which they used to further boost impressions. The client praised Spin Brands' ability to execute and provide numerical deliverables.
After being disappointed with their paid search results, a West Coast public university hired HawkSEM to boost its paid advertising game. The project is ongoing and includes Google AdWords and retargeting campaigns that aim to attract students to programs within the university such as master's or business certificate opportunities. HawkSEM takes a hands-on approach, developing the paid advertising strategy, creating ad copy, managing the university's bids, and tracking progress. The results? Forty-percent more leads at half the cost.
You may be a sales genius and love selling and creating advertising pieces. Though, no matter how good you are, there are many channels and factors to master in this area of business alone. It’s hard to be a true master on top of all these trends and best practices, and run the business and raise funds well too. Your time may be best spent on other higher level tasks. Even in the beginning your time will be better spent simply closing hot leads than on marketing material.

Direct marketing companies help you plan and manage direct mail campaigns. They can provide with you mailing lists that match your target market. They design and write direct mail letters or develop creative mailing items. Direct marketing companies also handle the tasks of mailing the items on your behalf and measuring the response to the campaign.


How are you getting it in front of people? I'd send a pair to influencers, artists, and sport stars. I'd also do an awesome job with my branding. The shoe box would be super cool. Shoelaces would be different colors and even some sparkly tissue paper instead of the newspaper colored tissue paper you usually see stuck in the shoes at department stores. My aim would be to make everyone feel like flying superstars.
In the simplest of terms, content marketing keywords are words or phrases that describe what a piece of content is about (as Moz puts it). A few years ago, keywords tended to be short phrases. For instance, keywords such as “haircut Philadelphia” or “cat hair” were an easy and obvious pick for marketers in those niches. But search has evolved, both in terms of how people search and how search engines process and sort information.
Export the weighted list back to your spreadsheet and combine it with the others in Excel. Then use the data tools to sort the list by ‘Priority’ – this is a score based on the difficulty, traffic, opportunity and your score. This tells you which keywords you should be targeting in descending order of attractiveness. Suddenly, you’ve turned more than 1,000 keywords into a usable list of a few dozen. Using the same example for wines:
Samsung. The Korean company has slowly and steadily grown to become a premier consumer electronics brand. It used to have annual strategy sessions where all its top executives got to spend time with the best competitive products they were up against from the likes of Sony (SNE), Nokia (NOK), Panasonic (PC), and Apple. I don't know if it still does that, but from day one, Samsung eschewed the traditional technology-driven Asian model in favor of becoming a market-driven and market-leading company.
#Marketing topics Who is looking for what topics? How does it vary with geography and size of company? What are the top surging marketing keywords at smaller marketing and advertising businesses? Is there any correlation between that and the keywords used by large enterprises? Learn these and more with our latest #MartechAdvisor #QuickTeck #infographic.

For over 40 years, Epsilon has helped drive business growth for brands. The global marketing company employs over 8,000 people in 70 offices worldwide and is a subsidiary of Alliance Data Systems Corp, a loyalty and marketing services company. Epsilon specializes in data, customer insights, loyalty, email, CRM and digital strategy. Ad Age recognized the agency as the #1 World CRM/Direct Marketing Network, #1 U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency.
If you don’t know who you are, what you’re selling or who you’re selling to, you’re going to have a pretty hard time convincing people to buy your product or service, never mind figuring out what tactical initiatives you should be working on. So, if you haven’t already, do your homework. Start with researching your competitors and audience; examine your customers’ buying habits; and do a SWOT analysis (more on that in a bit). These steps will help you lay a sturdy foundation for your tactical plans and allow you to develop reasonable expectations and goals.
Absolute Digital Media provided performance marketing services to a travel firm. The main task on the project was SEO, which was performed using backlinking and optimized content strategy to boost site rankings. Absolute Digital provides monthly site performance audits, performance consulting and other solutions. The client's web presence has considerably increased. 
A digital agency’s focus goes beyond just the aesthetics of design, but also considers the overall user experience on every digital platform, and regardless of what type of device is being used. From web development and UX/UI web design to SEO, social media and content marketing – and everything in between – a digital agency works to deliver a functional design that not only looks great, but also drives business growth.

Studio III has been instrumental in bringing my practice out of the DIY-template ages of the internet. With a keen sense of aesthetic organization and marketing know-how, this modern, hip group of people has helped to put a professional spin on my web image. Coupled with social media expertise of the great Alexis, this is a power team for marketing in a competitive space. Thanks Caige, Alexis and team!!!


Branding can be fun, but it can also be tricky. A brand can be one of the strongest assets a company possesses and if done right will attract the buyer loyalty every business dreams of. Brand consistency is key. Is your brand consistently represented across all channels, including your logo, website design, tradeshow booth, print marketing materials, business cards and email signatures, advertisements, packaging design, social media profiles and sales collateral? Take a look at all the places that your audience comes in contact with your brand, and ask yourself what each piece is saying about your brand as a whole.
For example, Google Trends shows you what search topics are popular right now. If you have an AdWords account, you can use Google’s Keyword Planner tool to learn more about search volume for specific phrases, as well as to generate new keyword phrases. Google also has another tool, Correlate, which lets you look at searches that correspond to real-world events.
What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.
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