Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources tool. Drill down into your website's traffic sources, and sift through you organic search traffic bucket to identify the keywords people are using to arrive at your site.
Springbox was hired by a legal software developer to do some work on their digital marketing. By analyzing the competition, Springbox looked for areas where the developer could top their competition. They also helped with branding and improved their Google search rankings. Springbox provided the developer with enough help to get the new business off the ground.
Merkle is a global performance marketing agency with over 25 years of experience. Headquartered in Maryland, Merkle has offices in Shanghai, London, Barcelona, Chicago, Atlanta plus 20 other locations throughout the world. Merkle was recently acquires by the Dentsu Aegis Network, and the agency delivers data-driven, technology-enabled marketing solutions to large corporations. Learn more here.
A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable return. This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It can also contain a full analysis of the strengths and weaknesses of a company, its organization and its products.