MTA Digital provided assistance in driving site traffic and increasing conversion rates for a tourism agency. MTA started by auditing the agency's current SEO and AdWords practices with analytics tracking. MTA then restructured the client's website, content marketing, and brought in backlinks from other websites. As a result, ROI for paid ads has risen and the cost-per-conversion is up from the previous year.
There’s a culture in today’s age of startups that extreme growth is the only marker of a successful business. There’s a lot of pressure when it comes to taking on more clients and you may discover that you can be financially satisfied with a certain number of great clients. You may ultimately decide that rapid expansion is not what’s best for you. Unless you have outside investors breathing down your neck, the ability to live a financially stable (if not better) life on your own terms may be more enticing to you.

You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>

Founded in 2012, Speaking Socially Media is a creative company offering social media marketing, web development, and mobile app development. With less than 10 employees, the Great Falls, MT agency helps companies connect with customers and keep them engaged online. They serve businesses across industries, including restaurants, consultants, retail stores, non-profits, and realtors.
Doing business without a marketing plan is like driving without a map. You may get to your destination—eventually—but you risk making time-consuming and costly errors along the way. You might be assuming there's demand for your product when there isn't, for example. Your services might be priced too low. Or you could be venturing into a market that is impenetrable because of regulatory restrictions.

The final stage of any marketing planning process is to establish targets (or standards) so that progress can be monitored. Accordingly, it is important to put both quantities and timescales into the marketing objectives (for example, to capture 20 percent by value of the market within two years) and into the corresponding strategies. Marketers must be ready to update and adapt marketing plans at any time. The marketing plan should define how progress towards objectives will be measured. Managers typically use budgets, schedules and marketing metrics for monitoring and evaluating results. With budget, they can compare planned expenditures with actual expenditures for given period. Schedules allow management to see when tasks were supposed to be completed and when they actually were. Marketing metrics tracks actual outcomes of marketing programs to see whether the company is moving forward towards its objectives (P. Kotler, K.L. Keller).
It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.
Tell Me Your Goal is a digital marketing agency based in New York. They were established in 2007, and have a two-person team of online marketing specialists that work with a variety of industries including business, financial, and legal services.  Their services include SEO, PPC campaign management, social media marketing, digital PR, and other essential internet marketing solutions. 
If you have become skilled in digital marketing (paid specifically) you can essentially run ads for most businesses. However, you need to learn the target market and how to formulate effective messaging. This can take a lot of time when the business is unfamiliar or abstract to what you are used to working with, which inevitably causes issues early on if things aren’t going so well.
The transaction price, or amount customers pay when they buy from you, can dictate your success. For example, if your average customer transaction is $100 but your competitor’s average customer transaction is $150, they will generate more revenues, and probably profits, per customer. As a result, they will be able to outspend you on advertising, and continue to gain market share at your expense.
Niswey provided digital marketing services for a web development company that was looking to raise brand awareness and increase sales. The team at Niswey implemented social media marketing, targeted ads, and persona validation in order to meet the client's needs. The firm also provided graphic design and marketing collateral for the client, who's now generating about 30 new sales a month. The campaigns yielded a 90% conversion rate overall.
In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane started advertising giant DDB. DDB is one of the most highly regarded advertising agency and are regular recipients of awards and accolades. While they keep a lower profile than other big agencies, DDB is still working with the top brands from Heineken to Ubisoft and Volkswagen, while serving as agency of record for McDonald’s, Jeep and more. DDB is part of Omnicom.
Marketing companies can help your business develop a marketing strategy, plan and manage campaigns, or provide specific services, such as telemarketing or market research. You can retain their services for a specific project or hire them on a retainer basis to assist you over a period of time. You can also hire individual consultants or freelancers with specialist marketing skills to plan and manage projects.
In the world of social media it pays to have an overall strategy that is tweaked depending on the social channel you are working in. For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that. One strategy, however, that does work across them all is using photographs. Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your messaging seen, timing is important. According to sumall.com the key is to catch people in their downtime, early in the morning, on their breaks or at night. Here is what they recommend for timing:
Firms often grow complacent because they get lots of traffic from branded keywords such as “acme widget company.” However, branded keyword traffic is a given; google and other search engines will almost always give high rankings to company web pages when a company’s name is part of the search term. What really counts is how much traffic is generated from non-branded keywords — search terms people use when they’re looking for your stuff, but don’t know who you are, or don’t know you sell it. Increasing your share of non-branded keywords is the way to outperform the competition.

The final stage of any marketing planning process is to establish targets (or standards) so that progress can be monitored. Accordingly, it is important to put both quantities and timescales into the marketing objectives (for example, to capture 20 percent by value of the market within two years) and into the corresponding strategies. Marketers must be ready to update and adapt marketing plans at any time. The marketing plan should define how progress towards objectives will be measured. Managers typically use budgets, schedules and marketing metrics for monitoring and evaluating results. With budget, they can compare planned expenditures with actual expenditures for given period. Schedules allow management to see when tasks were supposed to be completed and when they actually were. Marketing metrics tracks actual outcomes of marketing programs to see whether the company is moving forward towards its objectives (P. Kotler, K.L. Keller).
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