Studio III is a full service boutique marketing firm in Los Angeles, delivering exquisite design, compelling copy, results-oriented optimization, and an advertising strategy that will help elevate your brand to the next level. While we offer highly technical online solutions, we also value a human touch, creating meaningful relationships that sustain long term success.


BBDO is the biggest of the three main advertising agencies in Omnicom Group’s portfolio. They are considered the world’s most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries. BBDO’s reputation domestically is well documented but their international offices are also strong examples in their local market. The agency’s list of clients include Macy’s, Visa, GE, Mountain Dew, Airbnb, Ebay, Samsung, HP and much much more. Learn more about BBDO here.
I could then create variations of my ad to content managers, but using different phrases, such as "blog content developer," "blogger for hire," and other similar terms. Eventually, I could use my Google Analytics to determine which keyword phrase attracted the most clicks from these specific target audiences. You could expand this to tracking your advertising campaigns across Twitter, LinkedIn, Pinterest, and other networks as well.
At HubSpot, we’ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of over 200 employees. Along the way, we’ve learned countless lessons that’ve shaped our current content marketing strategy, so we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team’s size.
SevenAtoms is a digital marketing agency in San Francisco, CA. The team of fewer than 10 employees, offers content marketing, pay-per-click (PPC) advertising, SEO, social media, and email marketing to B2B clients. Founded in 2012, SevenAtoms is HubSpot certified and a Google Partner, making them a great resource for companies who use those platforms.
The term ‘digital agency’ is no longer a new or mysterious phrase. Instead, it has become more of a buzzword that is overused and often misused. Though the phrase may seem quite uncomplicated, it’s the ambiguity of it that can sometimes be confusing. CommonPlaces has always considered itself a digital agency, but in a time where everyone and anyone can say they are a “digital agency”, we understand the importance of clarifying exactly what that means for our audience.
FedEx. Commentators are forever saying how dumb corporate name and logo changes are. Well, they're clueless. As with anything else, name changes range from dumb to brilliant and everything in between. Adopting the viral conjunction "FedEx" allowed Federal Express (FDX) to capitalize on its leadership in express mail while diversifying into ground and other business services. It was brilliant. And its advertising has been groundbreaking, as well.
SoftProdigy is a software services provider headquartered in Budd Lake, NJ, with offices in India in Mohali, Chandigarh, and Ludhiana. Founded in 2006, SoftProdigy has about 250 employees that primarily provide small and midmarket businesses with web development and mobile app development services, although it can also offer SEO, blockchain, and social media marketing capabilities.
In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane started advertising giant DDB. DDB is one of the most highly regarded advertising agency and are regular recipients of awards and accolades. While they keep a lower profile than other big agencies, DDB is still working with the top brands from Heineken to Ubisoft and Volkswagen, while serving as agency of record for McDonald’s, Jeep and more. DDB is part of Omnicom.

How are you getting it in front of people? I'd send a pair to influencers, artists, and sport stars. I'd also do an awesome job with my branding. The shoe box would be super cool. Shoelaces would be different colors and even some sparkly tissue paper instead of the newspaper colored tissue paper you usually see stuck in the shoes at department stores. My aim would be to make everyone feel like flying superstars.
Standard to any business or marketing plan is the SWOT analysis. The SWOT analysis should help you clearly define your strengths, weaknesses, opportunities and threats so that you can develop goals and objectives that are on point and tied to your overall mission. The SWOT analysis will also enable you to understand what differentiates you from your competition and how you should position yourself in the market. It will also help in developing your messaging and your unique selling proposition. Brutal honesty is imperative to a truly insightful SWOT. Use bullets and aim for 4–5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.
Improve your web presence. Upgrading your website to the latest technologies such as AMP and responsive design make you stand out to Houston customers and also improve your search engine presence. When your website is polished and modern, you will stand out above your competitors. With most local Houston web searchers starting their research online with a mobile device, the faster it loads and the more modern your website looks, the better chance you will have of converting visitors to customers.
Metric Theory is a San Francisco-based digital marketing agency. Since founding in 2012, they've grown to over 60 employees with experience working with over 230 clients. They have experience with every type of marketing issue for clients that range from small business to large e-commerce firms. They specialize in PPC, digital strategy, social media marketing, conversion optimization, and mobile marketing.  
SapientRazorfish was created in 2016 when Publicis Groupe merged SapientNitro and Razorfish, creating a new breed of agency that leverages digital, marketing, strategy and technology to help their partners reimagine their business. They also take advantage of other agencies in the SapientRazorfish ecosystem like SecondStory, Emerging Experiences, Campfire and The Community to further help their clients. SapientRazorfish has more than 12,000 employees in 70 offices around the globe. Learn more.
Burson-Marsteller is a global public relations firm that is part of Young & Rubicam group, which is a subsidiary of WPP. Established in 1953 by Harold Burson and Bill Marsteller, the agency now has a worldwide network that consists of 77 offices and 85 affiliate offices and operates in 110 countries. Burson-Marsteller has worked with Ford, Thomson Reuters, Blueair and more. Check out Burson-Marsteller on Agency Spotter.
You might remember a time when keywords seemed to be the end-all, be-all of content. Writers and editors would twist themselves into knots trying to get the right keyword in a blog post the right number of times. These days, the focus is more on the reader and less on keyword stuffing. BUT, content marketing keywords still matter. Here’s how and why you can use them to take your content marketing to the next level.
If your ideal client is already defined, you are going to build a plethora of experience working with that type of client. This builds the muscle memory and intuition necessary to know what decisions to make and when to make them. You can work more efficiently because you’ve seen the problems before and you know how to handle them. It also makes you adept at recognizing clients you don’t want to do business with.

If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.


Ogilvy is one of the largest advertising agencies around the world. Started in 1948 by David Ogilvy with no clients and a staff of two, the agency has grown to 450 offices in 169 cities. Ogilvy is part of the WPP Group and provides a comprehensive range of marketing services including: advertising, PR, public affairs, branding, shopper marketing, healthcare communications, and digital marketing. The advertising giants is agency of record for Nationwide, Motorola, KFC, Bacardi-Martini, Amazon and more. Learn more about Ogilvy.
I could then create variations of my ad to content managers, but using different phrases, such as "blog content developer," "blogger for hire," and other similar terms. Eventually, I could use my Google Analytics to determine which keyword phrase attracted the most clicks from these specific target audiences. You could expand this to tracking your advertising campaigns across Twitter, LinkedIn, Pinterest, and other networks as well.
A marketing plan supports the business strategy and business objectives. It must also align with the company values. For example, L.L. Bean believes in selling good merchandise at a reasonable profit and treating customers like human beings. If one of the business objectives was to increase profitability by 2%, the marketing strategies put forth in the marketing plan should not recommend significant price hikes or cutting back on customer support.
A beer festival in Edmonton hired Adster Creative to perform their digital marketing campaign. The event had historically been successful, but the owner wanted to boost performance with targeted marketing. Adster Creative delivered a highly customized AdWords PPC solution, as well as social media management and SEO focused on backlinking. Their efforts were a success, with a 67% lower bounce rate and 39% longer average session duration.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."

Marketing communications: Marketing communications consultancies plan and develop communications material, such as brochures, product guides, newsletters, and customer magazines. They provide writing, design, and production services, and offer advice regarding the kinds of communications materials you will need to support activities you undertake, such as new product launches.

The transaction price, or amount customers pay when they buy from you, can dictate your success. For example, if your average customer transaction is $100 but your competitor’s average customer transaction is $150, they will generate more revenues, and probably profits, per customer. As a result, they will be able to outspend you on advertising, and continue to gain market share at your expense.
Marketing consultancy: Marketing consultancies help by auditing your marketing plan and offering suggestions. Consulting agencies are usually not directly involved in the implementation of a marketing plan—they simply do a deep analysis of the plan and present sound suggestions for actionables such as launching a new product or entering a new market sector.
Equipped with all of this knowledge you will be able to craft an effective positioning statement, USP and brand. Creating a style guide and specs for your marketing and branding to keep everything consistent may be a part of this. It can certainly help to keep a unified image. Just don’t let it slow you down, as things are bound to change as you test, grow and raise money from new investors.
In a direct distribution channel, the product or service goes directly from the manufacturer to the consumer. In a one stage distribution channel, it goes from manufacturer to retailer to consumer. The traditional distribution channel is from manufacturer to wholesaler to retailer to consumer. Outline all the different companies, people and/or technologies that will be involved in the process of getting your product or service to your customer.
Essentially the Advertising and Promotion section of the marketing plan describes how you're going to deliver your Unique Selling Proposition to your prospective customers. While there are literally thousands of different promotion avenues available to you, what distinguishes a successful plan from an unsuccessful one is the focus - and that's what your Unique Selling Proposition provides.

One of the first questions we receive is how to  assess how much your digital marketing agency is currently worth. There are many ways to measure the value of a digital marketing agency. The simplest and most widely used variant is profit margins. Numbers vary widely both in averages for a digital-only agency as well as the true calculation. For our purposes, we work off of both a multiplier on EBITDA as well as general Net Profit margin. Generally speaking, agency buyers are looking for companies that boast a profit margin of at least 17% but we’ve seen successful acquisitions for much less profitable agencies that boasted IP value, headcount strength, revenue growth or plain geographic diversification. Regardless of if you’re pursuing M&A, if your agency profits reach or exceed that number, then you’re in great shape. If not, there are ways to improve this but don’t be afraid to determine the other methods of evaluation with us or another acquiring group.
Every Houston business is different, so your web marketing strategy should be, too. There are no cookie-cutter strategies here! We'll work with you to figure out what your business would most benefit from, and build our strategy around that. Whether you just need an SEO campaign or a combination of multiple of the below, you'll fit with us here at Thrive.
Guest posting for SEO purposes using low-quality content may be dead, but guest posting with high-quality content for the purpose of gaining more exposure with your target audience isn't. With this in mind, you don't want to use keywords for an over-optimized anchor text link in your author bio. Rather, you'll want to use keywords to find the best opportunities for guest posting.
The purpose of a marketing plan is laying out how a company will achieve its stated business goals, and providing a framework to ensure that activities stay true to the vision and mission of the company. When starting the process of developing a marketing plan, there are five critical areas for consideration – positioning, objectives, strategy, tactics and execution. Our intention is to help prime the thought process prior to creating a marketing plan.
Website design is more than just a pretty page. Your website is often the first impression your prospects will get of your company. That means that your website has to be more than pretty (that helps), it needs to be clear and functional. If your site is cluttered and hard to navigate you will automatically lose potential buyers. Just think about the last time you went to a poorly designed and over cluttered site. Did you stay long? Did you get an immediate impression of that company? Similarly, if visitors can’t tell what you sell or what your value proposition is, they will leave. All it takes is the click of a button and they are on to the next provider. There’s often a direct correlation made that if your website is hard to work with, your company must be hard to work with.
It's also important to understand exactly what motivates customers to buy. Are your clients looking for savings or a way to simplify their lives, for example, or are they just shopping for pleasure? Ask yourself why they would buy your product or service. In the same vein, you may want to know what keeps customers away from your competitors’ products or services. Are they too costly? Do they lack something unique? These insights will help you develop a product or service that outshines the competition.

You may be a sales genius and love selling and creating advertising pieces. Though, no matter how good you are, there are many channels and factors to master in this area of business alone. It’s hard to be a true master on top of all these trends and best practices, and run the business and raise funds well too. Your time may be best spent on other higher level tasks. Even in the beginning your time will be better spent simply closing hot leads than on marketing material.
In 2014, we discussed the value of customization – which is commonly practiced among digital agencies, stating that, “By establishing and maintaining a partnership with their clients, digital agencies find it easier to customize a strategy built around trust and respect. Whether it is a web development project or a marketing campaign, everything is specialized to fit specific demands. This is a far different business approach from the traditional client/agency paradigm.”

How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
Samsung. The Korean company has slowly and steadily grown to become a premier consumer electronics brand. It used to have annual strategy sessions where all its top executives got to spend time with the best competitive products they were up against from the likes of Sony (SNE), Nokia (NOK), Panasonic (PC), and Apple. I don't know if it still does that, but from day one, Samsung eschewed the traditional technology-driven Asian model in favor of becoming a market-driven and market-leading company.
Toyota. By launching the Lexus brand, beating Mercedes and BMW at their own game, bringing "ergonomics" into our vocabulary, marketing "quiet," and making the dealership experience something more pleasurable than getting a root canal, Toyota (TM) became a great marketing company. It also popularized the luxury crossover SUV (Lexus RX), took the world by storm with the Prius hybrid, and aggressively integrated hybrid technology into many of its vehicles. The company that began life as Toyoda Automatic Loom Works in 1926 became the world's top automobile maker in 2010.
The purpose of a marketing plan is laying out how a company will achieve its stated business goals, and providing a framework to ensure that activities stay true to the vision and mission of the company. When starting the process of developing a marketing plan, there are five critical areas for consideration – positioning, objectives, strategy, tactics and execution. Our intention is to help prime the thought process prior to creating a marketing plan.
We help Real Estate Agents and Brokers by providing the best converting Real Estate keywords that focus on buying and selling homes in your local area. Our Real Estate Keyword Sheets© contain thousands of variations of keywords and search terms actually used by real people looking for Real Estate help in online searches on both Google Adwords and Bing Adcenter.
The list of elements involved in a marketing plan may sound quite comprehensive, but writing a plan doesn’t need to be difficult. Of course, it comes with some effort, but doing it step-by-step will help you master this challenge. To get started, use our marketing plan template. This document will guide you through the process. But first, let’s dive into the different elements of a marketing plan, and figure out how to outline them.
We are online marketing and conversion rate optimization experts, and one of the top digital marketing agencies in the USA. Using data derived from our marketing analytics process, we can help you get more (qualified) visitors to your website using online marketing strategies such as SEO, PPC, email marketing, video, social media marketing and more. Using proprietary website analytics tools, we’ll also show you how to optimize your website to convert more visitors into leads and sales. It is not uncommon for a new Blue Corona client to double, triple or even quadruple their website traffic and online leads.
There are so many talented people out there who are willing and able to help you out on a contractual basis. You don’t have provide these people with benefits, and they are an easy write-off on your taxes. Being able to delegate monotonous or time-consuming tasks to a trusted contractor is a huge load off of your shoulders when you’re focused on taking on business. This method allows you to scale to a point where having full-time employees makes more sense. The contractors may decide to join you full time if things go well and they have already proven their competence to you.
Paid search is another crucial tool of digital marketing. Take, for example, Google AdWords, the dominant platform for pay-per-click (PPC) advertising. Basically, you get ad space on SERPs, and Google gets paid whenever someone clicks on your ad. It’s a great way to complement search engine optimization (SEO) tactics, especially if your business is new and you want to see instantaneous returns on your marketing budget. AdWords is a highly flexible and measurable tool, and you can expect profits to outpace costs as you continue to increase your budget.
Content never sleeps at Access Marketing Company. Don’t expect our writers to simply communicate your subject matter — expect them to elevate it into enthralling, easy-to-consume content that inspires action among your audience. And if we aren’t already experts in your industry or solution, we become experts, ensuring even your most complex or abstract ideas are articulated accurately — with a touch of originality, of course.
In theory, keyword strategies are created in the clinical atmosphere of a marketing laboratory. In reality, emotion often comes into play. a business owner may be consumed by a desire to outrank a rival competitor for a keyword that has relatively low value. A marketing manager may be driven to achieve #1 ranking for a ridiculously competitive keyword simply because it is the pet favorite of the ceo. situations like these do nothing but impede traffic growth and lead generation – and waste precious marketing resources.
Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.
There are several types of marketing firms, and hiring the wrong one can result in a loss of money and time. It’s also important to consider budget constraints. A company should not hire a marketing firm that is beyond its budget, but it should also use caution if it chooses a less expensive (and likely less qualified) firm that may not be capable of delivering the goods.  

Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.

If you haven’t received an offer from a suitable buyer yet, you can always reach out to reputable companies that acquire digital marketing agencies. Business brokers can be beneficial here because of their extensive network, but you shouldn’t be afraid to lean on your own professional network to find the right buyer. Try sending out a few emails to trusted contacts that express your interest in selling your company. Last but not least, you have the option of contacting potential buyers directly. Most growing digital marketing agencies and consultancies have an acquisitions page on their site you can use to get in touch with the right people.
Build your reviews and online reputation. 73% of online shoppers say they trust an online review from a stranger as much as from a friend. So, how does your digital online reputation look? If you are getting lots of positive feedback on Facebook, Google, Yelp, and other local business feedback websites such as the Better business Bureau and Angie’s List, then you are going to stand out in this important area. Need help with your Online Reputation Management? Thrive has a team ready to assist you.

After being disappointed with their paid search results, a West Coast public university hired HawkSEM to boost its paid advertising game. The project is ongoing and includes Google AdWords and retargeting campaigns that aim to attract students to programs within the university such as master's or business certificate opportunities. HawkSEM takes a hands-on approach, developing the paid advertising strategy, creating ad copy, managing the university's bids, and tracking progress. The results? Forty-percent more leads at half the cost.
I have one question for you Kristi! You talked about “Directory Listening Discovery”, point is all these sites will be business listening directories like Yelp, Tripadvisor, Foursquare etc that we mostly use for local business listing (earn new citations). It is necessary to have business physical address to list your business on these sites, so what you think about those businesses that don’t have their physical address as they are just providing online services?

“Wpromote understands the meaning of what a true partnership is. They've developed and managed many facets of our digital marketing efforts which we would not be able to do internally. They're intelligent, savvy and intuitive. They understand our goals and have helped guide decisions for us to grow the brand, the business - the revenue. They're leaders in their industry.”
One of the most definitive aspects of creative agencies is that they tend to value the visual design of all marketing and advertising collateral over the technical and functional aspects of a campaign. Their expertise and passion often lies in creative design and public relations vs. newer and more technical agency practices like SEO, Digital Marketing, Content Marketing, Social Media, Responsive Website Design, etc.
At Access Marketing Company, we supercharge your traditional “lead generation” campaign to compete in the 21st-century B2B environment by taking a comprehensive account-based marketing (ABM) approach. Long story short, that means we architect and implement multi-channel programs designed to align sales and marketing efforts, engage a variety of stakeholders and close high-dollar deals. Sound interesting?
An upscale shopping center and hotel development in San Francisco used Crowd to develop a marketing strategy for leasing units and attracting specific kinds of tenants. The development firm behind the complex employed the whole array of Crowd's services, including web design, physical advertisements and signage, and social media presence. The development has since confirmed several high profile individuals will be bringing restaurants and storefronts to the location when it opens.
Buyer personas are fictional representations of your ideal customers based on demographic data, online behavior, and your educated speculation about personal histories, motivations, and concerns. For example, you may define one of your personas as VP of Engineering Vince, a business executive who cares most about cost and long-term support. A second persona could be Engineer Elliot, an engineering manager or senior staff engineer who is an expert in your technology area and wants to do a deep dive into the technical capabilities of your product or how you deliver a service. Elliot greatly influences Vince, but Vince makes the final decisions. Vince and Elliot have very different concerns.
×