Marketing companies can help your business develop a strategy, plan and manage campaigns or may provide specific services, such as telemarketing or market research. You can retain their services for a specific project or have them do work for you over a period of time. You also can hire individual consultants or freelancers with specialist marketing skills to plan and manage projects.
You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different.
For instance, if you are the owner of a hair salon, you may choose to search the term “sulfate-free,” which is a trending topic in the beauty world. For those of you who are in the beginning stages of search and email marketing keyword research, the most useful pieces of information are the number of times the term has been used and who has been using it.
Email marketing is yet another tactic in your inbound marketing arsenal. Email is used most effectively as a lead nurturing tool, in that it is used to engage with potential customers as they interact with specific content on your website. For example, should a prospect visit your website and download an eBook, they will then begin to receive a set of triggered emails related to the eBook topic, encouraging them to further interact with the brand. Email is also commonly used for announcements, newsletters and promotions. Just as with social media, email frequency and timing matters. While incorporating email into your marketing plan is important, overdoing it can backfire. People don’t want to be overrun with emails and if you are overzealous you could risk losing potential buyers.
At the top end you have your cold leads, people who are completely unaware of your brand’s existence, and you want to figure out how to grab their awareness and interest. Once you do, you’ll need to figure out a way to turn them into hot leads by generating a sense of desire. And finally, you’ll capitalize on that desire by asking them to perform a specific action, whether it’s subscribing to your email list or purchasing a product.
One of the most definitive aspects of creative agencies is that they tend to value the visual design of all marketing and advertising collateral over the technical and functional aspects of a campaign. Their expertise and passion often lies in creative design and public relations vs. newer and more technical agency practices like SEO, Digital Marketing, Content Marketing, Social Media, Responsive Website Design, etc.
Social Media is constantly growing its popularity in the internet marketing industry. Much like the internet as a whole, social media websites such as Facebook and Twitter bring together millions of people. Using social media fan pages and business pages you can have your business put out there and recommended to thousands of locally targeted people in an instant. With that in mind, there are various other ways social media can be used as part of an internet marketing campaign.
At Snap Agency, we’re passionate about connecting our clients with outstanding digital growth solutions. Over the past eight years, we’ve acquired a number of digital marketing agencies to expand our reach and expertise, which taught us a great deal about the process of selling and buying them. So today, we’ll be giving you a basic course on the best way to sell your digital marketing agency.
Chart to success: We all know that plans are imperfect things. How can you possibly know what's going to happen 12 months or five years from now? Isn't putting together a marketing plan an exercise in futility . . . a waste of time better spent meeting with customers or fine-tuning production? Yes, possibly but only in the narrowest sense. If you don't plan, you're doomed, and an inaccurate plan is far better than no plan at all. To stay with our sea captain analogy, it's better to be 5 or even 10 degrees off your destination port than to have no destination in mind at all. The point of sailing, after all, is to get somewhere, and without a marketing plan, you'll wander the seas aimlessly, sometimes finding dry land but more often than not floundering in a vast ocean. Sea captains without a chart are rarely remembered for discovering anything but the ocean floor.
Firms often grow complacent because they get lots of traffic from branded keywords such as “acme widget company.” However, branded keyword traffic is a given; google and other search engines will almost always give high rankings to company web pages when a company’s name is part of the search term. What really counts is how much traffic is generated from non-branded keywords — search terms people use when they’re looking for your stuff, but don’t know who you are, or don’t know you sell it. Increasing your share of non-branded keywords is the way to outperform the competition.
At HubSpot, we’ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of over 200 employees. Along the way, we’ve learned countless lessons that’ve shaped our current content marketing strategy, so we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team’s size.
FleishmanHillard is one of the world’s three biggest PR firms and is a member of Omnicom Public Relations Group. Founded in 1946 by Alfred Fleishman and Bob Hillard, the St. Louis born agency provides reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy services. They currently serve as PR agency of record for Bose, GM, Russell Stover, Western Union and more.
Tell Me Your Goal provided full-service digital marketing management for a vocational school in New York City. The client had limited technical staffing and needed a comprehensive internet campaign. Organic search rankings were particularly important for the client, so they selected Tell Me Your Goal based on their SEO experience. The client reports a ten-fold increase in ROI and has appreciated the professionalism evident in their partnership.
The social media marketing team at Thrive offers custom solutions for your specific needs when it comes to social media. Whether you're looking to increase the likes or follows of your brand's page or if you need a targeted campaign to generate revenue and new customers. These are some of the following services you can expect from your dedicated social media specialist at Thrive:
In addition to completing a SWOT for your overall marketing plan, it is often helpful to do a SWOT analysis for the different segments within your marketing plan. For example, as we will discuss further down in this piece, content marketing, social media and SEO will all be important parts of your overall inbound marketing plan and would benefit from SWOTs of their own.
TDT is a boutique digital agency located in Brooklyn, NY. They specialize in social media marketing, digital strategy, conversion optimization, and media planning and buying, and content marketing. Founded in 2009, TDT is internationally focused and understands the challenges of marketing globally. The team of nearly 40 employees strives to integrate creativity, art, and technology to create social and digital campaigns that help clients connect with their desired audiences.
There are many tools and programs such as Google Trends, Ad Words keywords planner that can help you find the most effective keywords for your website. Reevaluating your keywords list periodically is always a wise thing to do because the value keywords are constantly changing. One of the important goals of SEO keywords is to bring the right users to your website. To achieve this goal, you may need more specific keywords or phrases.
One of the first questions we receive is how to assess how much your digital marketing agency is currently worth. There are many ways to measure the value of a digital marketing agency. The simplest and most widely used variant is profit margins. Numbers vary widely both in averages for a digital-only agency as well as the true calculation. For our purposes, we work off of both a multiplier on EBITDA as well as general Net Profit margin. Generally speaking, agency buyers are looking for companies that boast a profit margin of at least 17% but we’ve seen successful acquisitions for much less profitable agencies that boasted IP value, headcount strength, revenue growth or plain geographic diversification. Regardless of if you’re pursuing M&A, if your agency profits reach or exceed that number, then you’re in great shape. If not, there are ways to improve this but don’t be afraid to determine the other methods of evaluation with us or another acquiring group.
After both parties have agreed on the same number and general selling terms, you and the buyer will jump into the specifics of the sale. This process will vary from buyer to buyer, but it will involve discussing your payment options and how you should address the transition for employees and clients. At the end of this step, you and the buyer will collaborate to create a legal document—usually called a “term sheet”—that communicates the full details of the sale. Once both parties sign off on this document, the sale is officially complete. Congrats!
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
If you're in need of a beautiful and strategic new website, you're in the right place! Thrive is a web design company with experience across many different industries. Our web designers are familiar with the latest trends in both design and website optimization, so your new site will not only be visually cutting-edge, but will also be optimized to convert visitors into leads.
What’s funny about the popularity of Mad Men – a show that many claim to love yet never seem to actually watch – is that it depicts agency life during a completely different era of advertising. Imagine a show about AdWords? A live feed of marketers bidding on keywords with some character profiles peppered in there? Talk about content. And, no – it wouldn’t be called AdMen.
“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”
"After my first discussion with Chris, it was clear to me that he and his group possessed the right knowledge, skill sets and vision to help my brand grow its recognition through these mediums... I would recommend Forthea to anyone who is looking to create awareness for their product or service via a package of tools available through the internet. Forthea brings a great energy and certainly fantastic creativity to the table and shows great potential to increase commerce through communication for just about any business platform in any given medium."
• Manages the development, recommendation and implementation of programs for new and/or enhanced retail in Canada to drive new accounts, liabilities and revenue, promote business growth, maintain market competitiveness, expand customer relationships, meet customer needs and maximize contribution to economic profit (products managed include: Term Deposits, GICs, RRIF, Chequing Accounts, Savings Accounts).
If you don’t know who you are, what you’re selling or who you’re selling to, you’re going to have a pretty hard time convincing people to buy your product or service, never mind figuring out what tactical initiatives you should be working on. So, if you haven’t already, do your homework. Start with researching your competitors and audience; examine your customers’ buying habits; and do a SWOT analysis (more on that in a bit). These steps will help you lay a sturdy foundation for your tactical plans and allow you to develop reasonable expectations and goals.
At this stage, overall marketing strategies will need to be developed into detailed plans and program. Although these detailed plans may cover each of the 7 Ps (marketing mix), the focus will vary, depending upon the organization's specific strategies. A product-oriented company will focus its plans for the 7 Ps around each of its products. A market or geographically oriented company will concentrate on each market or geographical area. Each will base its plans upon the detailed needs of its customers, and on the strategies chosen to satisfy these needs. Brochures and Websites are used effectively.