If you’re interested in selling your digital marketing agency to Snap Agency, then contact us today. We’re always looking for well-regarded internet marketing companies to strengthen our team and digital growth solutions. You can also reach out to us for more strategies for selling your digital marketing agency or selling an ad agency. We look forward to hearing from you soon!
For example, let's say one of your business goals is to expand your brick-and-mortar retail store into an e-commerce website. Your marketing strategy for that goal could be to introduce your products to a new national market segment. You would then break down your strategy even further into short- and long-term objectives while defining your specific marketing message. Delve into how a marketing strategy and a marketing plan work together.
A resort management company hired The Brandon Agency to assist an in-house social media manager with social media marketing on Facebook, YouTube, and Instagram. They create videos and write articles for the client every month to ensure there’s enough content to share across the resort’s many social sites. The Brandon Agency also manages TripAdvisor, TripConnect, and Instant Book for the client.
With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
keyword research and strategy continually change: search term volumes change, new terms come into play, a firm’s product and service focus changes, new products are introduced, etc. In addition, analyzing search traffic, paid search campaign results and social media activity helps firms move beyond theory and sharpen the keyword focus on terms that are working best for them in real life. If your firm reviews keyword strategy monthly or quarterly, you are continually improving. If not, you are almost sure to be in a holding pattern or worse, losing ground.
Here you want to demonstrate that you know your customers inside and out, including their expectations and their whims. Your profile should include basic demographic portraits that paint a clear profile of your clients. Look at characteristics such as age, sex, profession or career, income level, level of educational attainment and geographic location.
I was fortunate to start my career on the marketing team at WordStream, where I was able to develop my paid acquisition skills. What might be unclear to those who have never been on a marketing team specifically is how much actually goes into it. Aside from the pressure to produce, you have to learn complex systems, and if the team is small you have to develop a variety of skills to get even the simplest campaigns off the ground.
The downside to this model is that unless you have great insight into the operations end of the client’s business, it’s going to make billing them extremely difficult. For SaaS businesses and companies with complex sales funnels, this pricing model would be a complete nightmare. I would only suggest this model for ecommerce or clients selling things directly. That way you can assess how many sales you have driven and do the math that way. Another downside to this is the fact that it relies heavily on the product being sold. If there is a significant profit margin, then it makes sense. Otherwise you may be giving yourself unnecessary headaches.
Marketing Maven worked with a Los Angeles-based production company to elevate its social media presence on Facebook, Instagram, and Pinterest. Marketing Maven designed social media ads and shared relevant content to increase the production company's followers and engagement across all three social channels. After about 12 months, the production company had 17,000 followers on Facebook and its Instagram ads garnered 1.5 million impressions.
Here is an important aspect to consider every time – or maybe six aspects: it’s called PESTEL and stands for the political, economic, social, technological, environmental, and legal aspect of the target market. A few years back it used to be just PEST analysis, but recently, there has been increasing pressure to upgrade with Environmental and Legal aspects as well.
Ogilvy is one of the largest advertising agencies around the world. Started in 1948 by David Ogilvy with no clients and a staff of two, the agency has grown to 450 offices in 169 cities. Ogilvy is part of the WPP Group and provides a comprehensive range of marketing services including: advertising, PR, public affairs, branding, shopper marketing, healthcare communications, and digital marketing. The advertising giants is agency of record for Nationwide, Motorola, KFC, Bacardi-Martini, Amazon and more. Learn more about Ogilvy.
sometimes, chasing the biggest volume keywords is a recipe for disaster. the term “packaging supplies” generates 110,000 monthly searches and is enticing for large volume wholesalers of packaging supplies. However, the people doing those searches could be individuals looking for a mere handful of moving boxes, all the way up to a fortune 100 company looking for a supplier for a $5 million contract. not only that, searchers could be collecting information, looking to order online, or seeking a consultation. Most firms would be better off focusing on more precise keywords that relate more directly to the products and services they offer, and the segments of the market they serve..
Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, and has a port of destination in mind. Companies often undervalue the impact of a "marketing plan" on their own people, who want to feel part of a team engaged in an exciting and complicated joint endeavor. If you want your employees to feel committed to your company, it's important to share with them your vision of where the company is headed in the years to come. People don't always understand financial projections, but they can get excited about a well-written and well-thought-out marketing plan. You should consider releasing your marketing plan--perhaps in an abridged version--companywide. Do it with some fanfare and generate some excitement for the adventures to come. Your workers will appreciate being involved.
Ice Nine Online helped a small business finance company engage more customers and improve brand awareness by setting up direct digital marketing strategies that included paid Google search campaigns, PPC and SEO. As a result of its partnership with Ice Nine Online, the finance company's new customer acquisition increased by 50% within the first 6 months.
This Texas-based company was founded in 1999 and has evolved to help their mostly small business clients adjust their marketing strategies to seemingly ever-changing trends. They focus on SEO, PPC, and social media marketing. The team of 6+ has experience with clients from a range of industries, including consumer products, healthcare, hospitality, and information technology.
There are many tools and programs such as Google Trends, Ad Words keywords planner that can help you find the most effective keywords for your website. Reevaluating your keywords list periodically is always a wise thing to do because the value keywords are constantly changing. One of the important goals of SEO keywords is to bring the right users to your website. To achieve this goal, you may need more specific keywords or phrases.
A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable return. This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It can also contain a full analysis of the strengths and weaknesses of a company, its organization and its products.