Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition.
Ironpaper is a digital marketing agency based in NYC. We specialize in multi-channel, integrated marketing, including SEO, PPC, PR, social and content. Our capabilities with web design, technology, marketing and integrated digital strategy make us a trusted partner for business and enterprise campaigns. Our methodology allows us to blend both digital campaigns with traditional marketing to deliver the right marketing mix.
"They've significantly improved our ranking on Google in previously challenging markets...Other agencies we've worked with haven't been able to budge our online position, so we're very happy with the results thus far. It's helping our leadership team overcome issues involving prospective employees or purchasers of our products." — Director of Digital Marketing, Skincare Company
With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
All of this advice stems from starting an agency by yourself. If you have a partner or two that want to do it with you, then it changes things quite a bit. With that being said, the profits are going to be split and you’re going to have to either charge higher rates or take on more clients to make it mutually beneficial to the point where it’s better than having a normal day job. Just something to keep in mind.
Forty percent of this traffic equates to nearly 30,000 very targeted and niche specific potential customers visiting your website each month. With window tinting not being a cheap service this could result in thousands or hundreds of thousands of extra profits each month. Above you can see an example of how traffic from search engine optimization and link building services helped increase sales by 57% for one of our customers.
After being disappointed with their paid search results, a West Coast public university hired HawkSEM to boost its paid advertising game. The project is ongoing and includes Google AdWords and retargeting campaigns that aim to attract students to programs within the university such as master's or business certificate opportunities. HawkSEM takes a hands-on approach, developing the paid advertising strategy, creating ad copy, managing the university's bids, and tracking progress. The results? Forty-percent more leads at half the cost.
If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
This "corporate mission" can be thought of as a definition of what the organization is, or what it does: "Our business is ...". This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that "We are in the business of making meat-scales," as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless; "We want to make a profit" is not too helpful in developing specific plans.