Once you have your strategy in place its time to decide what tactics are most important to the success of that strategy. For example, a company might decide to focus on four main tactics for the year: blog creation, a website re-vamp, SEO improvement and custom list development for email campaigns. While they may still want to work on their social media strategy and PR, for the year in question, they will devote the majority of their budget towards the four main tactics listed while continuing to allocate smaller budgets towards social media and PR, to keep them running. In addition, tactical calendars will be needed to help lay out the specifics of each tactic. For example, an editorial calendar will be needed for the content blogging strategy.
A digital agency’s focus goes beyond just the aesthetics of design, but also considers the overall user experience on every digital platform, and regardless of what type of device is being used. From web development and UX/UI web design to SEO, social media and content marketing – and everything in between – a digital agency works to deliver a functional design that not only looks great, but also drives business growth.
For those that don't know, Cyfe is an affordable ($19 per month for premium, cheaper for annual billing) dashboard which enables you to create customized widgets for an all-in-one business platform. It's surprisingly easy to use and customize, and it provides social monitoring capacity, which is pretty much the other half of the keyword research equation.
• Manages the development, recommendation and implementation of programs for new and/or enhanced retail in Canada to drive new accounts, liabilities and revenue, promote business growth, maintain market competitiveness, expand customer relationships, meet customer needs and maximize contribution to economic profit (products managed include: Term Deposits, GICs, RRIF, Chequing Accounts, Savings Accounts).
In the simplest of terms, content marketing keywords are words or phrases that describe what a piece of content is about (as Moz puts it). A few years ago, keywords tended to be short phrases. For instance, keywords such as “haircut Philadelphia” or “cat hair” were an easy and obvious pick for marketers in those niches. But search has evolved, both in terms of how people search and how search engines process and sort information.
There’s a culture in today’s age of startups that extreme growth is the only marker of a successful business. There’s a lot of pressure when it comes to taking on more clients and you may discover that you can be financially satisfied with a certain number of great clients. You may ultimately decide that rapid expansion is not what’s best for you. Unless you have outside investors breathing down your neck, the ability to live a financially stable (if not better) life on your own terms may be more enticing to you.
Once you’ve connected with a reputable buyer and answered their initial questions, they should send you a Letter of Intent (LoI)—a document that specifies how much the buyer believes your agency is worth and their proposal for the deal. If you agree with their evaluation and plan, you can move into setting up more specific terms. If not, then this is a great time to ask them questions on how they reached their evaluation and negotiate for changes. If you’ve done your homework up until this point, you should have precise information on how much your agency is worth and why, which you can leverage to reach a more agreeable number. Above all else, make sure that you’re happy with the evaluation the buyer gives you before you move forward. Otherwise, you’ll just be wasting time you could have spent closing with a more compatible buyer.
Marketing communications: Marketing communications consultancies plan and develop communications material, such as brochures, product guides, newsletters, and customer magazines. They provide writing, design, and production services, and offer advice regarding the kinds of communications materials you will need to support activities you undertake, such as new product launches.
Nobody can predict the future, which is why it is vital to remember that your marketing plan should be a living, working document. This is not a style book, a brand handbook or a book on company policy. A marketing plan should be a reference that is used throughout the year, is malleable to a certain extent and is shared with all stakeholders and contributing members of the team. Transparency is important when developing and finalizing the plan. By getting feedback from all departments and being clear on goals, your marketing plan is more likely to be of value and to be seen as a successful tool.
As you search, cut and paste the results into a spreadsheet. (I have found that in Excel it works best to copy the results from the Overture Keyword Tool and then using paste special and then paste as text.) Once you have done this for 2-3 key terms, you should have a spreadsheet with 200 or 300 rows. To analyze the results and make them useful for your business, you need to figure out which terms are the best ones for your company to focus on. To do this, try the following steps:
EnVeritas Group is a content marketing agency headquartered in Greenville, S.C., with additional offices in London and Singapore. The agency was founded in 1999 and now employs a team of nearly 100 that provides a range of services including content marketing, social media marketing, web design, SEO, digital strategy, and marketing strategy. They mostly work with mid-size and enterprise clients in variety of industries including the arts, education, and healthcare.
All of this advice stems from starting an agency by yourself. If you have a partner or two that want to do it with you, then it changes things quite a bit. With that being said, the profits are going to be split and you’re going to have to either charge higher rates or take on more clients to make it mutually beneficial to the point where it’s better than having a normal day job. Just something to keep in mind.
Citizen Group played a significant role in figuring out how to use the sports industry to support sustainability. They worked with a startup sustainability organization to conceptualize the connection between sports and the environment and produced strategic plans and advertising materials, such as videos and slide decks, to push the initiative forward.
Knowing your unique selling proposition (USP) and marketing that USP is essential to beating the competition and solidifying your company’s value in the marketplace. Your USP ties in closely with your brand and your content because those are the conduits your USP will be communicated through. And communication is key. Clearly state your USP and do it often, on your website, in your emails, through your ads etc. For tips on formulating your USP read The Ultimate Guide to Finding Your Unique Selling Proposition.
customers drive the language of online marketing through the terms they use to conduct searches. the language of online marketing is the language of searchers, the language of customers. If a firm highlights its own jargon in its web content, social media conversation and ppc campaigns, it will usually be speaking a foreign language. often a firm’s content creators think that emphasizing popular search terms “dumbs down” their content. But before searchers become interested in how smart you are, they are interested in how relevant you are. In order to be relevant, you must have high visibility for the terms your customers like to use, not the ones you like to use.
In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane started advertising giant DDB. DDB is one of the most highly regarded advertising agency and are regular recipients of awards and accolades. While they keep a lower profile than other big agencies, DDB is still working with the top brands from Heineken to Ubisoft and Volkswagen, while serving as agency of record for McDonald’s, Jeep and more. DDB is part of Omnicom.
Unlike any advertising agency, The Marketing Company is a brand-marketing firm whose approach is more like that of a fully-integrated marketing department. This means not only creating and developing marketing messages to be distributed among all selected media and managing those messages, but also making sure that the messages and promises can be delivered. This means working with management and staff to ensure every detail of “the experience” a client or customer may have meets and delivers on any promises made via the creative process.
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
With an enviable practice environment filled with luxurious elements, Dr. Ridha wanted a website that was, itself, a luxurious environment. His site properly reflects his diligent, cutting-edge nature, with a bevy of features that bring him firmly into the here and now. With beautiful form must also come beautiful function, and his site performs exceptionally well.
Jacob Zimmerem suggested that the definition should cover three dimensions: "customer groups" to be served, "customer needs" to be served, and "technologies" to be used. Thus, the definition of IBM's "corporate mission" in the 1940s might well have been: "We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards [technology]."