Dion Marketing, a strategic marketing firm, specializes in amusement, hospitality, retail and destination marketing with services including marketing, advertising, public relations, graphic design and website design. This Jacksonville advertising agency has over two decades of experience and several marketing awards of excellence for clients nationwide. Dion Marketing focuses on quality and results, with a responsive, hands-on approach.
Traditional/creative agencies also tend to cover a broad range of industries, with less of a tendency to specialize in a specific niche or industry. For businesses looking to improve efficiencies and increase sales within their target market, an agency that doesn’t have a specific focus may lack the experience and passion to produce optimal results.
After both parties have agreed on the same number and general selling terms, you and the buyer will jump into the specifics of the sale. This process will vary from buyer to buyer, but it will involve discussing your payment options and how you should address the transition for employees and clients. At the end of this step, you and the buyer will collaborate to create a legal document—usually called a “term sheet”—that communicates the full details of the sale. Once both parties sign off on this document, the sale is officially complete. Congrats!
In other words, with the marketing plan at hand, you get to hold on to your competitive advantage for longer because it no longer is detached from other variables. Instead, your competitive advantage now makes an integral part of your breathing marketing plan. So, whenever one of the variables which render it unique change, it changes. Tracking changes will never be easier!
This sounds enticing early on because you want to build trust with a client that you are doing everything in your power to help them be successful. Folks who have failed experiences with agencies often bring up the fact that they were paying all kind of money only to have no results or ROI. A gun-for-hire approach like this can appear truly tantalizing for a client who’s been burned before.
"They've significantly improved our ranking on Google in previously challenging markets...Other agencies we've worked with haven't been able to budge our online position, so we're very happy with the results thus far. It's helping our leadership team overcome issues involving prospective employees or purchasers of our products." — Director of Digital Marketing, Skincare Company
Googles Keyword Tool is a little bit different because it does not give you the total number of searches, it just tells you if the search activity is low or high on a 1 to 5 scale. But, it has another useful tool that allows you to put in your website (or a competitors website) and then it will analyze the site and spit out keywords that are related to the site. This part of the tool is useful if you dont really know where to start on finding keywords.
Mediaforce helped a health clinic create and execute a digital marketing strategy. They assisted with SEO and social media marketing, as well as redesigned the clinic’s website. Mediaforce also trained the clinic's staff so they knew how to maintain the website. After working with Mediaforce for two years, the health clinic has seen a high return on investment (ROI).
The political environment of your business plays an important role in your company’s well-being. For example, an unstable political system could be the cause of changing circumstances, thus a varying purchasing power of consumers. Other variables influenced by the political environment are trade restrictions or the extent to which legislation is passed.
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.” Without planning and a sound strategy, how can you know where you are going or what you need to do to get there? Here are five steps to develop your marketing plan. For a more detailed reference, check out our ebook, Preparing Your 12-Month Marketing Plan.
Acxiom is an agency that is not as famous as the other agencies on this list, but the people-based marketing agency is a quiet giant of the industry. The agency has been leveraging technology and data for over 45 years to help clients and partners get results. Acxiom is headquartered in Conway, Arkansas with additional locations around the United States, Europe and Asia. Learn more.
Changes in the environment mean that the forecasts often have to be changed. Along with these, the related plans may well also need to be changed. Continuous monitoring of performance, against predetermined targets, represents a most important aspect of this. However, perhaps even more important is the enforced discipline of a regular formal review. Again, as with forecasts, in many cases the best (most realistic) planning cycle will revolve around a quarterly review. Best of all, at least in terms of the quantifiable aspects of the plans, if not the wealth of backing detail, is probably a quarterly rolling review — planning one full year ahead each new quarter. Of course, this does absorb more planning resource; but it also ensures that the plans embody the latest information, and — with attention focused on them so regularly — forces both the plans and their implementation to be realistic.
If you’re interested in selling your digital marketing agency to Snap Agency, then contact us today. We’re always looking for well-regarded internet marketing companies to strengthen our team and digital growth solutions. You can also reach out to us for more strategies for selling your digital marketing agency or selling an ad agency. We look forward to hearing from you soon!
Since costs are directly related to actual demand ... a smart tactic used to guard against budget waste is paying attention to what your competitors are doing. If a handful of firms dominate visibility for the highest volume keywords, it could be very expensive if not cost-prohibitive to overthrow them. In such cases, focusing on a larger number of smaller volume keywords could be the recipe for success. Also, keep in mind that online competitors may be completely different from traditional or perceived competitors. Firms sometime scoff at competitors with poor reputations that rank highly for important search terms. however, these secondary competitors are capturing demand (i.e., attracting clicks from searchers) – that could be, and perhaps should be, coming to you.
Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
With an enviable practice environment filled with luxurious elements, Dr. Ridha wanted a website that was, itself, a luxurious environment. His site properly reflects his diligent, cutting-edge nature, with a bevy of features that bring him firmly into the here and now. With beautiful form must also come beautiful function, and his site performs exceptionally well.
Today’s buyers are tech savvy, and want to find the best products and services at the best prices. You better believe they are going to shop around until they find what they feel is the best deal. If your business isn’t utilizing the latest technology and as many channels as possible to reach your target audience, you risk not being found in today’s online market.
In one page or less, list your company's marketing goals for the coming year. The key is to make your goals realistic and measurable so that you can easily evaluate your performance. "Increase sales of peripherals" is an example of an ineffective goal. You'd be in a much better position to gauge your marketing progress with a goal such as, "Increase sales of peripherals 10 percent in the first quarter, 15 percent in the second quarter, 15 percent in the third quarter and 10 percent in fourth quarter."
Do you want to create a strong brand for yourself or your business? If so, you need to think of the one keyword phrase that sums up your core offering and make sure it's what you use everywhere you go, online and offline. I don't mean in the anchor text kind of way, but in more of a "I am a freelance writer" or "Moz is a marketing analytics software" kind of way.
"SoMe went far and above any agency I have worked with. They were ready to stop by whenever our owner needed clarification or wanted to meet face to face with them ...They were always willing to do what it took to make our team feel at ease and help us understand that if you did need to do something last minute, they were always very responsive and on the ball with that." - Marketing Director, Dining & Entertainment Venue
Joint ventures and partnerships are agreements you forge with other organizations to help reach new customers or better monetize existing customers. For example, if you sold replacement guitar strings, it could be quite lucrative to partner with a guitar manufacturer who had a list of thousands of customers to whom it sold guitars (and who probably need replacement strings in the future).
When you work with us, don’t expect to get locked in to a marketing tactic just because it’s trendy or “cutting edge.” Instead, you’ll create results-driven marketing programs that hold steadfast to your “APM”— audience, purpose and messaging. So, whether through marketing automation, digital advertising, content marketing or a campaign that knits them all together, expect your marketing programs to fit your business needs and objectives.
At the top end you have your cold leads, people who are completely unaware of your brand’s existence, and you want to figure out how to grab their awareness and interest. Once you do, you’ll need to figure out a way to turn them into hot leads by generating a sense of desire. And finally, you’ll capitalize on that desire by asking them to perform a specific action, whether it’s subscribing to your email list or purchasing a product.
There can be considerable benefit in comparing these figures with those achieved by other organizations (especially those in the same industry); using, for instance, the figures which can be obtained (in the UK) from `The Centre for Interfirm Comparison'. The most sophisticated use of this approach, however, is typically by those making use of PIMS (Profit Impact of Management Strategies), initiated by the General Electric Company and then developed by Harvard Business School, but now run by the Strategic Planning Institute.