A beer festival in Edmonton hired Adster Creative to perform their digital marketing campaign. The event had historically been successful, but the owner wanted to boost performance with targeted marketing. Adster Creative delivered a highly customized AdWords PPC solution, as well as social media management and SEO focused on backlinking. Their efforts were a success, with a 67% lower bounce rate and 39% longer average session duration.
COMMENTARY Marketing is like sex -- everyone thinks they're good at it. In reality, of course, very few really get it. So few, indeed, that I had to struggle to come up with 10 companies that really know what they're doing and deliver the goods, year in, year out. Oddly, coming up with 10 companies with insanely bad marketing was far easier. Go figure.

Traditional/creative agencies also tend to cover a broad range of industries, with less of a tendency to specialize in a specific niche or industry. For businesses looking to improve efficiencies and increase sales within their target market, an agency that doesn’t have a specific focus may lack the experience and passion to produce optimal results.


Foote, Cone & Belding rebranded from Draftfcb in 2014 after Draft Worldwide and FCB merged in 2006. Now as FCB, the agency is a global, fully integrated marketing communications company that aims to change consumer behavior to the benefit of its clients, its people and society. Owned by Interpublic Group, FCB has worked with Clorox, Levi’s, Dockers, Michelob ULTRA and more.
The benefit of managing clients is that a lot of these aspects are taken care of before they get to you. However, having the experience of working on these things allows you the added value of actually knowing what you’re talking about when something they give you isn’t working. It also helps you deal with the pressure to deliver quality results because you have been there before...many times.
Absolute Digital Media provided performance marketing services to a travel firm. The main task on the project was SEO, which was performed using backlinking and optimized content strategy to boost site rankings. Absolute Digital provides monthly site performance audits, performance consulting and other solutions. The client's web presence has considerably increased. 

A marketing plan requires the involvement of all levels of management in the planning process. So, sharing a Marketing plan proposal among executives helps ensure that everyone is on the same page. Smooth communication and a common path for a cross-functional team are really essential. This will also help reduce the number of conflicts among individuals and departments.
Marketing plans and strategies are often used interchangeably. This is because a marketing plan should not exist without the overarching strategy as a framework. In some cases, the strategy and the plan may be incorporated into one document particularly in smaller companies that may only run one or two major campaigns in a year. However, the plan outlines marketing activities on a monthly, quarterly or annual basis. The marketing strategy outlines the overall value proposition.

An insurance and financial services company hired Rise Interactive to help attract new customers. The insurance company worked with a traditional marketing agency previously but was unhappy with the results. Rise Interactive created a paid search campaign and tracked progress for the insurance company. These efforts improved the insurance company's bidding process for paid search campaigns to ensure that results were getting better commensurate with budget increases.
After defining your distribution channel(s), it’s time to make sure that you really need to deliver your product or service. First of all, you need to define the message that should be conveyed to your buyer personas. Afterwards, let’s look at suitable promotion channels that can be used to acquire new customers. Obviously, they should be channels you can find your buyer personas in. But the range of possibilities still seems to be endless.
QNY Creative is a creative agency located in New York, NY. The team of about 15 employees specializes in brand development and packaging design for luxury, retail, and lifestyle brands. Founded in 2008, QNY Creative crafts modern, unique marketing campaigns that aim to resonate with clients' target audiences and stand out in a congested, competitive market. Other services offered include web design and social media marketing.
Be aware that some of the answers you receive will be based on the kind of marketing effort you are seeking. For example, if you want a marketing consultancy to analyze your plan, they will report back to you at the end of their effort. But if you're hiring a firm to do a digital or telemarketing campaign, the company should report back to you very quickly, and frequently.
Improve your web presence. Upgrading your website to the latest technologies such as AMP and responsive design make you stand out to Houston customers and also improve your search engine presence. When your website is polished and modern, you will stand out above your competitors. With most local Houston web searchers starting their research online with a mobile device, the faster it loads and the more modern your website looks, the better chance you will have of converting visitors to customers.
If you’re interested in selling your digital marketing agency to Snap Agency, then contact us today. We’re always looking for well-regarded internet marketing companies to strengthen our team and digital growth solutions. You can also reach out to us for more strategies for selling your digital marketing agency or selling an ad agency. We look forward to hearing from you soon!

Internet marketing means selling products or services over the internet. Our internet marketing company will help you create the right online marketing campaign to ensure that your product is recognized and easily found over the internet. One way of doing this is by submitting your products to Google Shopping and ensuring you can rank high based upon popular customer sort queries (such as price low to high, popularity, good reviews etc).
As among San Francisco’s leading plastic surgeons, Dr. Dino Elyassnia required a website that would display his commanding authority and expertise while still creating a warm, inviting atmosphere that mirrored his compassionate demeanor. The result was classically minimalist, yet edgy and modern, capturing the sophisticated, discerning clients Dino was seeking.
All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.
Running a sustainable agency by yourself also allows you the freedom of ending the business simply and on your terms if you need to (no layoffs, no office to sublet, no 45-pound bag of coffee beans). You may also find that running an agency isn’t something that you want to do forever. You can use it as a form of investment for other business models you may be more passionate about but take time to develop.
Marketing Maven worked with a Los Angeles-based production company to elevate its social media presence on Facebook, Instagram, and Pinterest. Marketing Maven designed social media ads and shared relevant content to increase the production company's followers and engagement across all three social channels. After about 12 months, the production company had 17,000 followers on Facebook and its Instagram ads garnered 1.5 million impressions.
If your agency’s numbers are in the green, you’ve likely received a message or two from interested acquirers. Agency buyers will send out inquiries to see how receptive you are to selling your company and get more specific information to assess its value. If you’re sitting on a list of these potential buyers already, make sure you’ve researched each to ensure they’re legitimate. You’ll want to give short, honest answers to each of the questions they ask so they can give an accurate assessment of your company’s worth. And, of course, don’t discuss any sensitive business information until the potential buyer signs a confidentiality agreement.

For example, if one of your goals is to provide five free initial consultations within three months, your promotional plan may include focusing on targeted leads through a cold calling campaign, a social media outreach plan, and a direct mail campaign. You can get some idea on specific activities by browsing lists of 101 small business marketing ideas.
You probably know the profile of your most valuable prospects and the sales process your company uses to convert them from leads to opportunities to customers. However, as your company grows, you won’t know each prospect’s unique situation, and one message won’t work for all. You’ll need to customize your marketing approach by creating buyer personas.
Tell Me Your Goal is a digital marketing agency based in New York. They were established in 2007, and have a two-person team of online marketing specialists that work with a variety of industries including business, financial, and legal services.  Their services include SEO, PPC campaign management, social media marketing, digital PR, and other essential internet marketing solutions. 
Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments. With 1,800 programmatic experts, Xaxis has over 3,000 clients in 47 markets across North America, Europe, Asia Pacific, Latin America, and the Middle East. Xaxis is a member of WPP’s GroupM. Learn more.
Organik SEO is a digital marketing company offering SEO, paid advertising, social media, and web design services from its headquarters in Carlsbad, Calif. As a B Corps company, Organik SEO holds itself to high standards of social and environmental accountability and performance. Since 2008, the team of about 10 has worked with companies in the consumer packaged goods natural product space, educational institutions, non-profits, and other B Corps companies.
If your ideal client is already defined, you are going to build a plethora of experience working with that type of client. This builds the muscle memory and intuition necessary to know what decisions to make and when to make them. You can work more efficiently because you’ve seen the problems before and you know how to handle them. It also makes you adept at recognizing clients you don’t want to do business with.

Marketing Maven worked with a Los Angeles-based production company to elevate its social media presence on Facebook, Instagram, and Pinterest. Marketing Maven designed social media ads and shared relevant content to increase the production company's followers and engagement across all three social channels. After about 12 months, the production company had 17,000 followers on Facebook and its Instagram ads garnered 1.5 million impressions.
Mitosis Consulting provided full-cycle marketing support for an enterprise analytics platform. They developed marketing automation and sales CRM solutions to diversify their marketing approach and grew their in-house marketing team with strategic hiring suggestions to encourage self-sufficiency. The project achieved 305% monthly revenue growth over the course of the partnership.
J. Walter Thompson is the world’s best-known marketing agency and has been building creative solutions that make enduring brands for more than 150 years. A true global agency, JWT has more than 200 offices in over 90 countries with nearly 10,000 employees. The WPP agency is agency of record for Church’s Chicken, U.S. Marine Corps, Subway and KPMG to name a few. Learn more.

Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.

Having a job that pays and allows you to have brain surgery without a lifetime of debt is a luxury many of us take for granted. Taking the leap of working for yourself has a list of risks so long that it could make for separate blog post. What mitigates a lot of that risk is actually developing the foundation for a business before making the decision to do it full time. I suggest doing some contracting work on the side for a period while holding down a full-time job for a variety of reasons, chief among them...


Knowing these big goals will also facilitate backing out the math. How much marketing will be needed to get to your biggest goals? You probably don’t have the budget to achieve that on day one. So, break it up into milestones, and identify the marketing needed to get you to each marker on the journey. One of the first will be hitting that crucial breakeven point, and paying your founding team enough to be able to afford to stay in business, and enjoy it.

User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features […]


If your ideal client is already defined, you are going to build a plethora of experience working with that type of client. This builds the muscle memory and intuition necessary to know what decisions to make and when to make them. You can work more efficiently because you’ve seen the problems before and you know how to handle them. It also makes you adept at recognizing clients you don’t want to do business with.
We help Real Estate Agents and Brokers by providing the best converting Real Estate keywords that focus on buying and selling homes in your local area. Our Real Estate Keyword Sheets© contain thousands of variations of keywords and search terms actually used by real people looking for Real Estate help in online searches on both Google Adwords and Bing Adcenter.
OMD Worldwide is a global media agency that continues to receive praise from many publications. The agency was named “2017 Media Network of the Year” at Cannes, acknowledged as “Most Creative Media Agency” by The Gunn Report 11 years in a row, and “Global Agency of the Year 2014 & 2013” by Adweek. OMD Worldwide is a member of Omnicom Group and over 140 offices with more than 11,000 employees. Learn more.
For most businesses, a website is a great piece of marketing material to generate more calls, leads, referrals, and new customers—acting as a virtual sales rep: 24 hours a day, seven days a week. If your website is outdated, doesn’t convert visitors into leads, or simply isn’t up to your satisfaction, you need professional website design services. Blue Corona is a web design company with an in-house team of digital designers specializing in designing and building responsive websites that look beautiful across all devices, including smartphones, tablets, laptops, and desktops, and is here to help you generate more leads and sales from your website.
Socialfly is a full-service digital and influencer marketing agency located in New York, NY. Founded in 2011 by two innovative women, Socialfly helps clients stay one step ahead of competitors by managing their PR and brand reputation on social media. The team of just over 30 employees also provides web design, SEO, email marketing, and graphic design.
The final stage of any marketing planning process is to establish targets (or standards) so that progress can be monitored. Accordingly, it is important to put both quantities and timescales into the marketing objectives (for example, to capture 20 percent by value of the market within two years) and into the corresponding strategies. Marketers must be ready to update and adapt marketing plans at any time. The marketing plan should define how progress towards objectives will be measured. Managers typically use budgets, schedules and marketing metrics for monitoring and evaluating results. With budget, they can compare planned expenditures with actual expenditures for given period. Schedules allow management to see when tasks were supposed to be completed and when they actually were. Marketing metrics tracks actual outcomes of marketing programs to see whether the company is moving forward towards its objectives (P. Kotler, K.L. Keller).
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