In the world of social media it pays to have an overall strategy that is tweaked depending on the social channel you are working in. For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that. One strategy, however, that does work across them all is using photographs. Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your messaging seen, timing is important. According to sumall.com the key is to catch people in their downtime, early in the morning, on their breaks or at night. Here is what they recommend for timing:
“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”
From the discussion above, it should be clear that understanding aggregate keyword demand and your firm’s share of that demand are essential for driving qualified traffic. Marketing efforts must focus on the right terms in the right proportion to optimize online visibility. without an organized system of identifying and managing keywords, web traffic cannot be systematically improved.
In a direct distribution channel, the product or service goes directly from the manufacturer to the consumer. In a one stage distribution channel, it goes from manufacturer to retailer to consumer. The traditional distribution channel is from manufacturer to wholesaler to retailer to consumer. Outline all the different companies, people and/or technologies that will be involved in the process of getting your product or service to your customer.
“We've worked with Metia for many years and value their ability to bring new techniques and tools to the task of improving every customer’s experience of engaging with [us]. This is the type of tool that can strengthen our content strategy going forward.” – Director of Content Strategy and Strategic Social Insights, Multinational Technology Company
Springbox was hired by a legal software developer to do some work on their digital marketing. By analyzing the competition, Springbox looked for areas where the developer could top their competition. They also helped with branding and improved their Google search rankings. Springbox provided the developer with enough help to get the new business off the ground.
sometimes, chasing the biggest volume keywords is a recipe for disaster. the term “packaging supplies” generates 110,000 monthly searches and is enticing for large volume wholesalers of packaging supplies. However, the people doing those searches could be individuals looking for a mere handful of moving boxes, all the way up to a fortune 100 company looking for a supplier for a $5 million contract. not only that, searchers could be collecting information, looking to order online, or seeking a consultation. Most firms would be better off focusing on more precise keywords that relate more directly to the products and services they offer, and the segments of the market they serve..
What’s particularly interesting about the use of the term is that most companies that provide these types of services–including Bluetext–don’t refer to themselves as firms, but rather as agencies. There are several reasons why we prefer the term “agency” over “firm”, none of them scientific or based on a common standard of use. First and foremost, a firm implies a smaller group of specialists that provide a limited range of services, in this case in the marketing field. It can be high-level strategy, but often not wide-spread implementation or execution. In other words, it limits the company in terms of perception about what it looks like and what it does. So for example, a research firm will only provide that type of service, while a communications agency might include research in its full scope of services. In the case of Bluetext, we provide a full-range of marketing and communications services–including high-level strategy–that includes implementation and not just consulting.
How are you getting it in front of people? I'd send a pair to influencers, artists, and sport stars. I'd also do an awesome job with my branding. The shoe box would be super cool. Shoelaces would be different colors and even some sparkly tissue paper instead of the newspaper colored tissue paper you usually see stuck in the shoes at department stores. My aim would be to make everyone feel like flying superstars.
Working with Studio III has been a great experience. We made the move about 3 years ago and never looked back. The websites are ranking great, my Account Rep and the team have been wonderful to work with. There has definitely been a relationship type experience as opposed to just a business transaction. At the end of the day, it’s about results and Studio III has delivered.
Jacob Zimmerem suggested that the definition should cover three dimensions: "customer groups" to be served, "customer needs" to be served, and "technologies" to be used. Thus, the definition of IBM's "corporate mission" in the 1940s might well have been: "We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards [technology]."