SoftProdigy supplied SEO strategy assistance to expand the client's brand presence. SoftProdigy's digital marketing campaign helped improve the client's reputation after they received negative business reviews on the first page of Google results. Organic traffic increased by 180%, and social media campaigns led to a 1,100% increase in the client's social media marketing reach.
Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co- ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...

If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
We help Real Estate Agents and Brokers by providing the best converting Real Estate keywords that focus on buying and selling homes in your local area. Our Real Estate Keyword Sheets© contain thousands of variations of keywords and search terms actually used by real people looking for Real Estate help in online searches on both Google Adwords and Bing Adcenter.
Sup Sean, enjoyed this series of seo optimization. You keep your articles short and straight to the point. Easy to understand. Anyways, just a heads up, I’m working on a website to help local independent businesses here in the Bay Area CA. I want to curate easy to understand social media, seo and mobile marketing articles so that they can access high-quality content on one page. I won’t just copy and paste articles but provide a brief summary and the link back to the original author’s site.

There is a wide variety of ways to get your marketing message in front of your prospects, more than ever, in fact. You can go the traditional advertising route and stick ads in newspapers and on billboards, or you can try more modern and ever-evolving tactics like SEO and content marketing. Whatever route you head down, you need to figure out what channels you’ll be using in order to turn your audience into prospects and then into customers.
Having a job that pays and allows you to have brain surgery without a lifetime of debt is a luxury many of us take for granted. Taking the leap of working for yourself has a list of risks so long that it could make for separate blog post. What mitigates a lot of that risk is actually developing the foundation for a business before making the decision to do it full time. I suggest doing some contracting work on the side for a period while holding down a full-time job for a variety of reasons, chief among them...
Newton, Mass. digital marketing firm inSegment offers a complete range of online advertising solutions for any business seeking to increase web traffic and interaction. With over 60 employees, inSegment is equipped for large-scale, sophisticated projects without sacrificing accessibility. They specialize in creating full-service marketing solutions that combine web design, SEO, content creation, and analytics. inSegment focuses on providing quantifiable results to its clients.

In the new world of inbound marketing there are a handful of strategies that are paramount. These strategies can also be useful when researching competitors. Using email and social media, and surveying the content landscape, will give you an immense amount of knowledge about your competition. Here are some quick tips on understanding who you’re up against:


He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

For instance, as soon as someone signs up on our platform, they get an email welcoming them to our service. A few minutes later they get an email describing what they can do on the platform and they are invited to book a live demo with one of our representatives. Then, they are shown examples of other users and how they achieved their goals (case studies), and so on.
You can’t target everyone and expect to be successful; it’s impossible. You need to have an idea of your ideal clients or customers, then you need to do some market research to find out everything you can about them. This section should answer: Who are you targeting, specifically? What will they do, where will they live, what challenges will they have, where will you find them?
That being said, it’s important to understand that soft skills are only 50% of the final product that is you. You need to get good at what you’re going to be offering as “professional” services. No matter how slick your sales game is, a client will discover sooner or later that they’ve been sold snake oil. You have to be able to drive results. If you begin your career managing clients for larger agencies, I would encourage you to actually start working on a marketing team or pick up a handful of small clients to learn the channels and skills you’ll execute on.
Running a sustainable agency by yourself also allows you the freedom of ending the business simply and on your terms if you need to (no layoffs, no office to sublet, no 45-pound bag of coffee beans). You may also find that running an agency isn’t something that you want to do forever. You can use it as a form of investment for other business models you may be more passionate about but take time to develop.

That being said, it’s important to understand that soft skills are only 50% of the final product that is you. You need to get good at what you’re going to be offering as “professional” services. No matter how slick your sales game is, a client will discover sooner or later that they’ve been sold snake oil. You have to be able to drive results. If you begin your career managing clients for larger agencies, I would encourage you to actually start working on a marketing team or pick up a handful of small clients to learn the channels and skills you’ll execute on.

The marketing plan shows the step or actions that will be utilized in order to achieve the plan goals. For example, a marketing plan may include a strategy to increase the business's market share by fifteen percent. The marketing plan would then outline the objectives that need to be achieved in order to reach the fifteen percent increase in the business market share.[3] The marketing plan can be used to describe the methods of applying a company's marketing resources to fulfill marketing objectives.[2] Marketing planning segments the markets, identifies the market position, forecast the market size, and plans a viable market share within each market segment. Marketing planning can also be used to prepare a detailed case for introducing a new product, revamping current marketing strategies for an existing product or put together a company marketing plan to be included in the company corporate or business plan.[2]
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