In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
Absolute Digital Media provided performance marketing services to a travel firm. The main task on the project was SEO, which was performed using backlinking and optimized content strategy to boost site rankings. Absolute Digital provides monthly site performance audits, performance consulting and other solutions. The client's web presence has considerably increased. 
In most cases, a firm’s site content is the heart and soul of its keyword strategy, the place that attracts the most traffic and generates the most leads. using your own resources or an outside firm to perform an audit of your site’s keyword effectiveness will make it clear whether you are capturing significant online demand ... or leaving leads on the table for your competitors to pick up.
Equipped with all of this knowledge you will be able to craft an effective positioning statement, USP and brand. Creating a style guide and specs for your marketing and branding to keep everything consistent may be a part of this. It can certainly help to keep a unified image. Just don’t let it slow you down, as things are bound to change as you test, grow and raise money from new investors.
Metric Theory is a San Francisco-based digital marketing agency. Since founding in 2012, they've grown to over 60 employees with experience working with over 230 clients. They have experience with every type of marketing issue for clients that range from small business to large e-commerce firms. They specialize in PPC, digital strategy, social media marketing, conversion optimization, and mobile marketing.  
Until Vivendi, a French mass media conglomerate, acquired Havas in 2017, the agency was one of the largest independent advertising agencies in the world. Headquartered in New York, the network brings together 11,000 experts in 76 countries and is the largest unit of the Havas Group. The agency’s client list is extensive with partners such as Air France, Pernod Ricard, Lacoste, Jack Daniel’s, Ubisoft, IBM and more. Learn more.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
As we mentioned earlier, keyword strategy is not a one-time event; instead, it is an exercise in continuous improvement. while many firms are content with implementing a coherent program, the real winners are the firms that always look for ways to improve. Careful review of site performance, ppc campaigns and social media metrics reveal new keyword opportunities, underperforming pages and hidden gems.
Studio III has been instrumental in bringing my practice out of the DIY-template ages of the internet. With a keen sense of aesthetic organization and marketing know-how, this modern, hip group of people has helped to put a professional spin on my web image. Coupled with social media expertise of the great Alexis, this is a power team for marketing in a competitive space. Thanks Caige, Alexis and team!!!
ACQ5 Awards: Strategic Communications Agency of the Year 2017, Gamechanger of the Year 2017, CV Magazine Awards: New York Marketing and Advertisement Entrepreneur, Northeast US Most Innovative Marketing and Advertising President, Davey Awards: Content and Marketing Branded Social Campaign, Game Marketing Summit: Outstanding Overall Marketing Campaign 2016, Overall Mobile Campaign 2016, Outstanding Overall Advertising Campaign 2016, Pro Awards: Best Campaign Targeting Millennials 2016, Best Use of Social/Viral Marketing in a Campaign 2016

IBM. I never thought I'd say this, but the evidence is irrefutable. When Big Blue avoided bankruptcy by combining its hardware, software and consulting businesses to become the world's first vertically integrated IT services e-everything company, by creating a ginormous market out of thin air, IBM (IBM) became a de facto marketing company and an awesome one at that. After all, who doesn't want a smarter planet?
A formal, written marketing plan is essential; in that it provides an unambiguous reference point for activities throughout the planning period. However, perhaps the most important benefit of these plans is the planning process itself. This typically offers a unique opportunity, a forum, for information-rich and productively focused discussions between the various managers involved. The plan, together with the associated discussions, then provides an agreed context for their subsequent management activities, even for those not described in the plan itself. Additionally, marketing plans are included in business plans, offering data showing investors how the company will grow and most importantly, how they will get a return on investment.
Be aware that some of the answers you receive will be based on the kind of marketing effort you are seeking. For example, if you want a marketing consultancy to analyze your plan, they will report back to you at the end of their effort. But if you're hiring a firm to do a digital or telemarketing campaign, the company should report back to you very quickly, and frequently.
If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
Having a job that pays and allows you to have brain surgery without a lifetime of debt is a luxury many of us take for granted. Taking the leap of working for yourself has a list of risks so long that it could make for separate blog post. What mitigates a lot of that risk is actually developing the foundation for a business before making the decision to do it full time. I suggest doing some contracting work on the side for a period while holding down a full-time job for a variety of reasons, chief among them...
Captured thinking: You don't allow your financial people to keep their numbers in their heads. Financial reports are the lifeblood of the numbers side of any business, no matter what size. It should be no different with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, if events bring pressure to alter the givens, the information in the written marketing plan stays intact to remind you of what you'd agreed on.
Think of it this way. If you write intelligent and thought provoking blog content, say on a weekly basis, that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers. They will come back to your site time and time again because you are providing a free service for them, all the while building trust and establishing brand clout in a non-intrusive way. And when these devoted followers realize they need the product you sell, guess who they are most likely to buy it from? You got it. They are going to go to you. The company they trust. Read Is Youtility the Future of Marketing by Jay Baer, New York Times best selling author and social media and content strategist, to learn more about this important concept.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
The landscape of global agencies has become crowded and confusing over the last 10 years. While huge agency networks and holding companies are the vanguard, there has been a convergence of consulting firms and tech giants entering the frame to compete as well as in-house agencies. All of this continues to blur the line between what is considered an agency and who is best suited to help your global marketing, advertising, and digital initiatives.
After defining your distribution channel(s), it’s time to make sure that you really need to deliver your product or service. First of all, you need to define the message that should be conveyed to your buyer personas. Afterwards, let’s look at suitable promotion channels that can be used to acquire new customers. Obviously, they should be channels you can find your buyer personas in. But the range of possibilities still seems to be endless.
ACQ5 Awards: Strategic Communications Agency of the Year 2017, Gamechanger of the Year 2017, CV Magazine Awards: New York Marketing and Advertisement Entrepreneur, Northeast US Most Innovative Marketing and Advertising President, Davey Awards: Content and Marketing Branded Social Campaign, Game Marketing Summit: Outstanding Overall Marketing Campaign 2016, Overall Mobile Campaign 2016, Outstanding Overall Advertising Campaign 2016, Pro Awards: Best Campaign Targeting Millennials 2016, Best Use of Social/Viral Marketing in a Campaign 2016
When you think about the marketing process it is quite easy to recognize that it does not only relates to the provider, it also relates directly to the customer. Marketing holds all of the tools and strategies used to entice a customer into buying or trying a product. If the marketing is successful then your company will gain value through the consumers purchase. An example of this is something as simple as cold calling. Cold calling is a very old marketing technique that simply requires you to dial a phone number and try to sell your product or a service to the person that answers the phone. Once you are live on the phone you use your sales pitch to try and sell the product. This is marketing. Advertising on billboards, magazines, television; all of these are part of the marketing process.
If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
One of the first questions we receive is how to  assess how much your digital marketing agency is currently worth. There are many ways to measure the value of a digital marketing agency. The simplest and most widely used variant is profit margins. Numbers vary widely both in averages for a digital-only agency as well as the true calculation. For our purposes, we work off of both a multiplier on EBITDA as well as general Net Profit margin. Generally speaking, agency buyers are looking for companies that boast a profit margin of at least 17% but we’ve seen successful acquisitions for much less profitable agencies that boasted IP value, headcount strength, revenue growth or plain geographic diversification. Regardless of if you’re pursuing M&A, if your agency profits reach or exceed that number, then you’re in great shape. If not, there are ways to improve this but don’t be afraid to determine the other methods of evaluation with us or another acquiring group.
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI for your clients. Being “in the red” for a very, very long time was inevitable.
If your marketing plan from last year doesn’t really distinguish from this year’s plan, the first option is definitely a possible route. Is this your first year, or is it difficult to compare your new plan with last year’s plan? Go with option two. It’s more effort, but it will ensure that you’re creating a reliable forecast. This projection allows you to calculate a potential ROI, and gives you a reason to pursue your plan.
Foote, Cone & Belding rebranded from Draftfcb in 2014 after Draft Worldwide and FCB merged in 2006. Now as FCB, the agency is a global, fully integrated marketing communications company that aims to change consumer behavior to the benefit of its clients, its people and society. Owned by Interpublic Group, FCB has worked with Clorox, Levi’s, Dockers, Michelob ULTRA and more.
All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.
Absolute Digital Media provided performance marketing services to a travel firm. The main task on the project was SEO, which was performed using backlinking and optimized content strategy to boost site rankings. Absolute Digital provides monthly site performance audits, performance consulting and other solutions. The client's web presence has considerably increased. 
The final section of your plan includes a brief breakdown of the costs associated with each of your tactics. So if you plan to exhibit at three trade shows per year, for example, you'll include the costs to participate in the shows and prepare your booth and marketing materials. If you find the tactics you've selected are too costly, you can go back and make revisions before you arrive at a final budget.
In other words, with the marketing plan at hand, you get to hold on to your competitive advantage for longer because it no longer is detached from other variables. Instead, your competitive advantage now makes an integral part of your breathing marketing plan. So, whenever one of the variables which render it unique change, it changes. Tracking changes will never be easier!

"SoMe went far and above any agency I have worked with. They were ready to stop by whenever our owner needed clarification or wanted to meet face to face with them ...They were always willing to do what it took to make our team feel at ease and help us understand that if you did need to do something last minute, they were always very responsive and on the ball with that." - Marketing Director, Dining & Entertainment Venue
Content never sleeps at Access Marketing Company. Don’t expect our writers to simply communicate your subject matter — expect them to elevate it into enthralling, easy-to-consume content that inspires action among your audience. And if we aren’t already experts in your industry or solution, we become experts, ensuring even your most complex or abstract ideas are articulated accurately — with a touch of originality, of course.
A marketing plan supports the business strategy and business objectives. It must also align with the company values. For example, L.L. Bean believes in selling good merchandise at a reasonable profit and treating customers like human beings. If one of the business objectives was to increase profitability by 2%, the marketing strategies put forth in the marketing plan should not recommend significant price hikes or cutting back on customer support.
"...compare Local Search Masters to the other interactive agencies, and then look at what they’ve done with the success they’ve had with our franchise. You’re going to find that they compare very well in pricing, they’re transparent, and they have great customer service. I highly recommend them to anyone looking for an interactive agency." – Owner, Massage Franchise

Founded in 2008, Maxus is a global media agency part of WPP’s GroupM, the world’€™s largest media investment management group. Maxus is one of the fastest growing media agency for six consecutive years with over 3,000 employees, 70 offices in 55 countries. They are currently serving as media agency of record for Jet, OLX and Huawei. Maxus will be merging with fellow GroupM agency, MEC, to create a new agency called WAVEMAKER. Learn more about Maxus.
So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it is pretty but also because the information they need is easily found. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings and so on. Read, 4 Examples of Fantastic Web Design for inspiration and consider hiring a web designer who specializes in Inbound Marketing and SEO to ensure your website is reaching its full potential.
Samsung Display is the world’s leading professional digital display company known for their unrivaled innovation and quality. Samsung Display partnered with Jellyfish to re-imagine the web presence for their Public Information Display division. Together, we have built a powerful digital platform available in English, Korean, and Chinese to increase awareness and engagement, generate leads, and improve the experience for existing customers. To see the site, click here. 
The transaction price, or amount customers pay when they buy from you, can dictate your success. For example, if your average customer transaction is $100 but your competitor’s average customer transaction is $150, they will generate more revenues, and probably profits, per customer. As a result, they will be able to outspend you on advertising, and continue to gain market share at your expense.
When an indoor trampoline park needed a social media campaign to market its grand opening, they hired LYFE Marketing to create Facebook and Instagram profiles and a business website. LYFE Marketing not only developed a social media strategy for the trampoline park but also set up and managed social advertising. These efforts helped the trampoline park attract over 500,000 visitors to their social media profiles.

"Most people don't believe a five star review or think it originated most likely by the friends or family of the business being reviewed, but I give a five star review to Marketing1on1 for SEO services without reservation or hesitation. The reason is simple: results. Marketing1on1 is the fourth small business SEO firm I've used over the course of five years. The others provided mixed results and one was even a con artist, IMO. Marketing1on1 staff have proven over a variety of circumstances that not only do their high-powered backlink combos work but they are safe and applied in such a nuanced and careful manner as to comport with Google's potentially bad temper."


Of course, you'll also want to make sure to check out the history of each term and figure out if it's worth targeting. Some marketers will find a keyword/phrase that isn't consistent, but still cycles back around every so often with an interest spike. It can be helpful to work those into your overall strategy because they come with occasional peaks of interest you can take advantage of later.
Preparation is key. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Whether you are chopping down a tree or executing an integrated marketing plan, the steps you take ahead of time to lay out your plan and ensure you have all of the proper (and optimized) tools, are crucial to your marketing success.
Explain how the pricing of your product or service is competitive. For instance, if the price you plan to charge is lower, why are you able to do this? If it's higher, why would your customer be willing to pay more? This is where the "strategy" part of the pricing strategy comes into play; will your business be more competitive if you charge more, less, or the same as your competitors and why?
Springbox was hired by a legal software developer to do some work on their digital marketing. By analyzing the competition, Springbox looked for areas where the developer could top their competition. They also helped with branding and improved their Google search rankings. Springbox provided the developer with enough help to get the new business off the ground.

TDT is a boutique digital agency located in Brooklyn, NY. They specialize in social media marketing, digital strategy, conversion optimization, and media planning and buying, and content marketing. Founded in 2009, TDT is internationally focused and understands the challenges of marketing globally. The team of nearly 40 employees strives to integrate creativity, art, and technology to create social and digital campaigns that help clients connect with their desired audiences.


In 2014, an industrial engineering company hired TopSpot Internet Marketing to improve the quantity and quality of traffic to its website. The project focused on paid search for Google and Bing. TopSpot Internet Marketing developed, executed, and managed all paid search campaigns. The client was impressed with the number of new leads that resulted from the more informed and strategic paid search campaigns.
In theory, keyword strategies are created in the clinical atmosphere of a marketing laboratory. In reality, emotion often comes into play. a business owner may be consumed by a desire to outrank a rival competitor for a keyword that has relatively low value. A marketing manager may be driven to achieve #1 ranking for a ridiculously competitive keyword simply because it is the pet favorite of the ceo. situations like these do nothing but impede traffic growth and lead generation – and waste precious marketing resources.
Tell Me Your Goal provided full-service digital marketing management for a vocational school in New York City. The client had limited technical staffing and needed a comprehensive internet campaign. Organic search rankings were particularly important for the client, so they selected Tell Me Your Goal based on their SEO experience. The client reports a ten-fold increase in ROI and has appreciated the professionalism evident in their partnership.
At Snap Agency, we’re passionate about connecting our clients with outstanding digital growth solutions. Over the past eight years, we’ve acquired a number of digital marketing agencies to expand our reach and expertise, which taught us a great deal about the process of selling and buying them. So today, we’ll be giving you a basic course on the best way to sell your digital marketing agency.
FedEx. Commentators are forever saying how dumb corporate name and logo changes are. Well, they're clueless. As with anything else, name changes range from dumb to brilliant and everything in between. Adopting the viral conjunction "FedEx" allowed Federal Express (FDX) to capitalize on its leadership in express mail while diversifying into ground and other business services. It was brilliant. And its advertising has been groundbreaking, as well.
Savage Global Marketing worked with a restaurant to increase its digital presence and garner more online traffic. Savage Global Marketing created a new website with updated UI/UX, created a custom menu layout, and produced SEO-optimized content. Through its partnership with Savage Global Marketing, the restaurant has experienced significant growth in online traffic and a surge in its rate of visitor click-through. 
Knowing these big goals will also facilitate backing out the math. How much marketing will be needed to get to your biggest goals? You probably don’t have the budget to achieve that on day one. So, break it up into milestones, and identify the marketing needed to get you to each marker on the journey. One of the first will be hitting that crucial breakeven point, and paying your founding team enough to be able to afford to stay in business, and enjoy it.
Marketing consultancy: Marketing consultancies help by auditing your marketing plan and offering suggestions. Consulting agencies are usually not directly involved in the implementation of a marketing plan—they simply do a deep analysis of the plan and present sound suggestions for actionables such as launching a new product or entering a new market sector.
Adhere Creative worked with an exterior contracting company to attract new clients and acquire new leads by providing full-service SEO strategy and implementation, managing PPC campaigns, overseeing website design and handling social media accounts. Through its partnership with Adhere Creative, the contracting company has obtained over 1,000 new leads in the last year. 
Review of the marketing system. A study of the marketing organization, marketing research systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out' applies with a vengeance.
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