MANY FORMS OF INTERNET MARKETING HINGE ON KEYWORDS, YET ONLY ONE FIRM OUT OF 100 UNDERSTANDS HOW TO PROPERLY SELECT AND USE THEM. AS A RESULT, 99 OUT OF 100 MARKETING PROGRAMS FLOUNDER, WASTING VALUABLE TIME AND FINANCIAL RESOURCES. THIS INTELLIGENCE BRIEFING WILL GIVE CEOS THE HIGH LEVEL UNDERSTANDING OF KEYWORDS NECESSARY TO DRIVE MARKETING RESULTS.
Absolute Digital Media provided performance marketing services to a travel firm. The main task on the project was SEO, which was performed using backlinking and optimized content strategy to boost site rankings. Absolute Digital provides monthly site performance audits, performance consulting and other solutions. The client's web presence has considerably increased.
sometimes, chasing the biggest volume keywords is a recipe for disaster. the term “packaging supplies” generates 110,000 monthly searches and is enticing for large volume wholesalers of packaging supplies. However, the people doing those searches could be individuals looking for a mere handful of moving boxes, all the way up to a fortune 100 company looking for a supplier for a $5 million contract. not only that, searchers could be collecting information, looking to order online, or seeking a consultation. Most firms would be better off focusing on more precise keywords that relate more directly to the products and services they offer, and the segments of the market they serve..
At HubSpot, we’ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of over 200 employees. Along the way, we’ve learned countless lessons that’ve shaped our current content marketing strategy, so we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team’s size.
Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your employees on the front lines -- like Sales or Services -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.
Unlike smaller digital advertising agencies, there is nothing cookie cutter about us. We create completely customized strategies based on your business goals and can easily pivot as your company scales and evolves. We also have a much more conservative pricing structure compared to large mega-agencies. We won’t tell you to blow all of your marketing dollars on a huge placement. Instead, we have an eye for ROI when advising you on how to spend your money.
Think of it this way. If you write intelligent and thought provoking blog content, say on a weekly basis, that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers. They will come back to your site time and time again because you are providing a free service for them, all the while building trust and establishing brand clout in a non-intrusive way. And when these devoted followers realize they need the product you sell, guess who they are most likely to buy it from? You got it. They are going to go to you. The company they trust. Read Is Youtility the Future of Marketing by Jay Baer, New York Times best selling author and social media and content strategist, to learn more about this important concept.
If an existing keyword strategy is a year or two old or nonexistent, doing random tweaks will be like rearranging deck chairs on the titanic. A more sounder approach is to conduct new keyword analysis annually to identify current online demand, and use that analysis as a framework for implementing tactical adjustments and/or large-scale content revisions.
Perhaps the most important factor in successful marketing is the "corporate vision." Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy — indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of their "Superordinate Goals." "In Search of Excellence" said: "Nothing drives progress like the imagination. The idea precedes the deed."  If the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is a good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBM's marketing activities were underpinned by its philosophy of "customer service," a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture.