Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.
While we’re well aware that you could look up the official definition in any number of print or digital reference publications, we thought you might like to hear what it means to us. To best explain what we feel distinguishes (and elevates) a digital agency from other types of marketing and advertising firms, we’ll highlight some of the key differences:
The purpose of a marketing plan is laying out how a company will achieve its stated business goals, and providing a framework to ensure that activities stay true to the vision and mission of the company. When starting the process of developing a marketing plan, there are five critical areas for consideration – positioning, objectives, strategy, tactics and execution. Our intention is to help prime the thought process prior to creating a marketing plan.
For over 40 years, Epsilon has helped drive business growth for brands. The global marketing company employs over 8,000 people in 70 offices worldwide and is a subsidiary of Alliance Data Systems Corp, a loyalty and marketing services company. Epsilon specializes in data, customer insights, loyalty, email, CRM and digital strategy. Ad Age recognized the agency as the #1 World CRM/Direct Marketing Network, #1 U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
In a world where marketing and advertising is now primarily digital, the term ‘digital agency’ almost seems redundant, doesn’t it? However, with print, radio, television, and other traditional marketing techniques maintaining some relevance among modern strategic marketing campaigns, explaining what makes a ‘digital agency’ different than some others out there is something we think our readers should understand.
Perhaps the most important factor in successful marketing is the "corporate vision." Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy — indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of their "Superordinate Goals." "In Search of Excellence" said: "Nothing drives progress like the imagination. The idea precedes the deed."  If the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is a good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBM's marketing activities were underpinned by its philosophy of "customer service," a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture.