Mitosis Consulting provided full-cycle marketing support for an enterprise analytics platform. They developed marketing automation and sales CRM solutions to diversify their marketing approach and grew their in-house marketing team with strategic hiring suggestions to encourage self-sufficiency. The project achieved 305% monthly revenue growth over the course of the partnership.
A medical practice management firm hired MultiView to help market their services to doctors, especially anesthesiologists. Because the audience was highly specific, MultiView launched a targeted marketing campaign that focused on corporate briefs and industry publications and conducted PPC and remarketing ads. The firm picked up a number of new clients from areas covered by the campaigns and experienced an increase in web traffic.
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI for your clients. Being “in the red” for a very, very long time was inevitable.
Geico. The road from the niche Government Employees Insurance Company to 10 million policyholders, $28 billion in assets, and one of the most widely recognized insurance brands in the world, is all about two things: Warren Buffet and marketing. Geico also has some of the best ad concepts on the planet: The Gekko, the Caveman, the little piggy, and my current favorite, the electricity-generating guinea pigs in a rowboat: "It's kind of strange. Such a simple word. Row."
Savage Global Marketing worked with a restaurant to increase its digital presence and garner more online traffic. Savage Global Marketing created a new website with updated UI/UX, created a custom menu layout, and produced SEO-optimized content. Through its partnership with Savage Global Marketing, the restaurant has experienced significant growth in online traffic and a surge in its rate of visitor click-through.
Starcom is one of the most renowned media agencies in the world and a member of Publicis Media. They call themselves the Human Experience Company because they believe the alchemy of people and technology creates experiences people love and actions brands need. Starcom is trusted by the leading brands, serving as media agency of record for Lionsgate, Lowe’s, Visa, Kraft Heinz, Wingstop and The NBA. Learn more.
Jacob Zimmerem suggested that the definition should cover three dimensions: "customer groups" to be served, "customer needs" to be served, and "technologies" to be used. Thus, the definition of IBM's "corporate mission" in the 1940s might well have been: "We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means of punched cards [technology]."