Use your marketing keywords in all your marketing communications, including resumes, CVs, cover letter, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate. Be sure you are communicating a complete message of who you are and what value and knowledge you bring to the organization.
Newton, Mass. digital marketing firm inSegment offers a complete range of online advertising solutions for any business seeking to increase web traffic and interaction. With over 60 employees, inSegment is equipped for large-scale, sophisticated projects without sacrificing accessibility. They specialize in creating full-service marketing solutions that combine web design, SEO, content creation, and analytics. inSegment focuses on providing quantifiable results to its clients.
The political environment of your business plays an important role in your company’s well-being. For example, an unstable political system could be the cause of changing circumstances, thus a varying purchasing power of consumers. Other variables influenced by the political environment are trade restrictions or the extent to which legislation is passed.
Buyer personas are fictional representations of your ideal customers based on demographic data, online behavior, and your educated speculation about personal histories, motivations, and concerns. For example, you may define one of your personas as VP of Engineering Vince, a business executive who cares most about cost and long-term support. A second persona could be Engineer Elliot, an engineering manager or senior staff engineer who is an expert in your technology area and wants to do a deep dive into the technical capabilities of your product or how you deliver a service. Elliot greatly influences Vince, but Vince makes the final decisions. Vince and Elliot have very different concerns.
When you work with us, don’t expect to get locked in to a marketing tactic just because it’s trendy or “cutting edge.” Instead, you’ll create results-driven marketing programs that hold steadfast to your “APM”— audience, purpose and messaging. So, whether through marketing automation, digital advertising, content marketing or a campaign that knits them all together, expect your marketing programs to fit your business needs and objectives.

You might remember a time when keywords seemed to be the end-all, be-all of content. Writers and editors would twist themselves into knots trying to get the right keyword in a blog post the right number of times. These days, the focus is more on the reader and less on keyword stuffing. BUT, content marketing keywords still matter. Here’s how and why you can use them to take your content marketing to the next level.
Of course, depending on your industry and audience these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.
If your goal of hiring a marketing agency is to reach the top of Google through content, they better have their own search results that rank on the first page above the fold in Google’s SERPs (search engine result pages).If your objective is to reach a specific amount of site traffic and leads over time, they must be able to demonstrate they’ve had that similar acceleration of growth.At the end of the day, the marketing agency you hire should be it’s own best success story. You want to work with an agency that is constantly testing their ideas and tactics internally before implementing them for clients.  
Janet, a New York-based CMO with Chief Outsiders, helps CEOs and their leadership teams improve performance and accelerate growth through strategically planned and executed marketing programs. Her background includes experience in the technology, financial services and healthcare sectors. Follow Janet on @JWindek_Brey or contact her at 862-812-2777 or jbrey@chiefoutsiders.com
An upscale shopping center and hotel development in San Francisco used Crowd to develop a marketing strategy for leasing units and attracting specific kinds of tenants. The development firm behind the complex employed the whole array of Crowd's services, including web design, physical advertisements and signage, and social media presence. The development has since confirmed several high profile individuals will be bringing restaurants and storefronts to the location when it opens.

The final stage of any marketing planning process is to establish targets (or standards) so that progress can be monitored. Accordingly, it is important to put both quantities and timescales into the marketing objectives (for example, to capture 20 percent by value of the market within two years) and into the corresponding strategies. Marketers must be ready to update and adapt marketing plans at any time. The marketing plan should define how progress towards objectives will be measured. Managers typically use budgets, schedules and marketing metrics for monitoring and evaluating results. With budget, they can compare planned expenditures with actual expenditures for given period. Schedules allow management to see when tasks were supposed to be completed and when they actually were. Marketing metrics tracks actual outcomes of marketing programs to see whether the company is moving forward towards its objectives (P. Kotler, K.L. Keller).
The political environment of your business plays an important role in your company’s well-being. For example, an unstable political system could be the cause of changing circumstances, thus a varying purchasing power of consumers. Other variables influenced by the political environment are trade restrictions or the extent to which legislation is passed.
Sup Sean, enjoyed this series of seo optimization. You keep your articles short and straight to the point. Easy to understand. Anyways, just a heads up, I’m working on a website to help local independent businesses here in the Bay Area CA. I want to curate easy to understand social media, seo and mobile marketing articles so that they can access high-quality content on one page. I won’t just copy and paste articles but provide a brief summary and the link back to the original author’s site.
We specialize in bringing all aspects of your online presence together to promote the success of your brand. Through social media, branding, search engine optimization (SEO), web design, video production, and public relations, we strive to raise awareness about your brand and strengthen your corporate image. With carefully-crafted, expertly-executed online marketing strategies and a commitment to excellence, our goal is to enhance your bottom line. At fishbat, we target your market, utilizing the most innovative strategies to capture your customer.
McCann is a global advertising agency that has created some of the best-known and most iconic advertising campaigns of the last century. From Coke’s “I’d Like to Buy the World a Coke” to Mastercard’s “Priceless” slogan, McCann continues to helps brands engage with consumers in their daily lives. Part of Interpublic Group, the agency’s client list includes GM, Aldi, Cigna, Microsoft, Verizon and more. Learn more.
J. Walter Thompson is the world’s best-known marketing agency and has been building creative solutions that make enduring brands for more than 150 years. A true global agency, JWT has more than 200 offices in over 90 countries with nearly 10,000 employees. The WPP agency is agency of record for Church’s Chicken, U.S. Marine Corps, Subway and KPMG to name a few. Learn more.

ACQ5 Awards: Strategic Communications Agency of the Year 2017, Gamechanger of the Year 2017, CV Magazine Awards: New York Marketing and Advertisement Entrepreneur, Northeast US Most Innovative Marketing and Advertising President, Davey Awards: Content and Marketing Branded Social Campaign, Game Marketing Summit: Outstanding Overall Marketing Campaign 2016, Overall Mobile Campaign 2016, Outstanding Overall Advertising Campaign 2016, Pro Awards: Best Campaign Targeting Millennials 2016, Best Use of Social/Viral Marketing in a Campaign 2016

MTA Digital provided assistance in driving site traffic and increasing conversion rates for a tourism agency. MTA started by auditing the agency's current SEO and AdWords practices with analytics tracking. MTA then restructured the client's website, content marketing, and brought in backlinks from other websites. As a result, ROI for paid ads has risen and the cost-per-conversion is up from the previous year.


Back in 2016, Revenue River Marketing worked with a construction products distributor to redesign its website. The client's old website was slow, making it a less than ideal resource for communicating with customers and providing top-notch customer service. Revenue River Marketing led the redesign and ensured the updated website had e-commerce features that integrated with the client's enterprise resource planning (ERP) system. Revenue River Marketing then went on to create content for a blog and social media sites.
"They've significantly improved our ranking on Google in previously challenging markets...Other agencies we've worked with haven't been able to budge our online position, so we're very happy with the results thus far. It's helping our leadership team overcome issues involving prospective employees or purchasers of our products." — Director of Digital Marketing, Skincare Company
The executive summary is a small, summarized version of your marketing plan. The main objective is it to briefly list and describe all relevant components. Keep in mind that most executives who’ll read your marketing plan won’t have the time to read the full document. Therefore, you need to make sure that they’re immediately getting the full picture.

It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co- ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...

Instagram is the new, up-and-coming Facebook. Remember to grow your account organically and not buy followers. Create original content, consider video content, interact with users. One of my tried-and-tested practices on Instagram is to like your followers and other users’ photos. Always follow users back because the algorithm rewards you for staying active. Shedding users regularly might not be too helpful.

If you’re interested in selling your digital marketing agency to Snap Agency, then contact us today. We’re always looking for well-regarded internet marketing companies to strengthen our team and digital growth solutions. You can also reach out to us for more strategies for selling your digital marketing agency or selling an ad agency. We look forward to hearing from you soon!

Firms often grow complacent because they get lots of traffic from branded keywords such as “acme widget company.” However, branded keyword traffic is a given; google and other search engines will almost always give high rankings to company web pages when a company’s name is part of the search term. What really counts is how much traffic is generated from non-branded keywords — search terms people use when they’re looking for your stuff, but don’t know who you are, or don’t know you sell it. Increasing your share of non-branded keywords is the way to outperform the competition.
Remember that benefits can be intangible as well as tangible; for instance, if you're selling a cleaning product, your customers will benefit by having a cleaner house, but they may also benefit by enjoying better health. Brainstorm as many benefits as possible to begin with and then choose to emphasize the benefits that your targeted customers will most appreciate in your marketing plan.
Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.
The keyword tool is able to tell us that nearly 700,000 people search for window tinting each month globally, and on a smaller scale 74,000 in the UK. With an average amount of monthly searches in mind we now need to know just how much exposure the top spots of search results could potentially get. In fact, it is rumored that the website ranked first for any given keyword will receive around forty percent of all of the search engine traffic of that specific keyword, with the rest of the first page results having an almost equal share of the remainder. The 2nd, 3rd, 4th and so on pages tend to get very little traffic, if any at all.

And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
Keyword strategies involve identifying the right keywords to focus on, and then using those keywords (and variations of them) in your website content, ppc ads, ppc landing pages, and social media content. While many firms falter before they start by forgetting to identify these terms, many more fail even though they have done their keyword due diligence. why? -- because they fall into keyword traps. Here are six of the most common:

“Wpromote understands the meaning of what a true partnership is. They've developed and managed many facets of our digital marketing efforts which we would not be able to do internally. They're intelligent, savvy and intuitive. They understand our goals and have helped guide decisions for us to grow the brand, the business - the revenue. They're leaders in their industry.”
Keyword marketing can have slightly different meanings depending on whom you ask. For ad buyers, keyword marketing involves purchasing ad units, typically banners, on the search results page when a Web surfer searches for particular keywords and phrases. For search engine optimization professionals, keyword marketing involves achieving top placement in the actual search listings themselves.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.

As among San Francisco’s leading plastic surgeons, Dr. Dino Elyassnia required a website that would display his commanding authority and expertise while still creating a warm, inviting atmosphere that mirrored his compassionate demeanor. The result was classically minimalist, yet edgy and modern, capturing the sophisticated, discerning clients Dino was seeking.
In one page or less, list your company's marketing goals for the coming year. The key is to make your goals realistic and measurable so that you can easily evaluate your performance. "Increase sales of peripherals" is an example of an ineffective goal. You'd be in a much better position to gauge your marketing progress with a goal such as, "Increase sales of peripherals 10 percent in the first quarter, 15 percent in the second quarter, 15 percent in the third quarter and 10 percent in fourth quarter."

There are so many talented people out there who are willing and able to help you out on a contractual basis. You don’t have provide these people with benefits, and they are an easy write-off on your taxes. Being able to delegate monotonous or time-consuming tasks to a trusted contractor is a huge load off of your shoulders when you’re focused on taking on business. This method allows you to scale to a point where having full-time employees makes more sense. The contractors may decide to join you full time if things go well and they have already proven their competence to you.
"They've significantly improved our ranking on Google in previously challenging markets...Other agencies we've worked with haven't been able to budge our online position, so we're very happy with the results thus far. It's helping our leadership team overcome issues involving prospective employees or purchasers of our products." — Director of Digital Marketing, Skincare Company
User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features […]
If your agency’s numbers are in the green, you’ve likely received a message or two from interested acquirers. Agency buyers will send out inquiries to see how receptive you are to selling your company and get more specific information to assess its value. If you’re sitting on a list of these potential buyers already, make sure you’ve researched each to ensure they’re legitimate. You’ll want to give short, honest answers to each of the questions they ask so they can give an accurate assessment of your company’s worth. And, of course, don’t discuss any sensitive business information until the potential buyer signs a confidentiality agreement.
BBDO is the biggest of the three main advertising agencies in Omnicom Group’s portfolio. They are considered the world’s most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries. BBDO’s reputation domestically is well documented but their international offices are also strong examples in their local market. The agency’s list of clients include Macy’s, Visa, GE, Mountain Dew, Airbnb, Ebay, Samsung, HP and much much more. Learn more about BBDO here.
Of course, depending on your industry and audience these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.

"They hit the ground running, learning what our programs are, and fine-tuning the strategy around the keywords in the ad copy. ... Having the same account managers has been tremendously helpful because they know how we are and what our programs are about. They’re constantly refining our strategy and our messaging, and that wouldn’t be possible if we were constantly being shuffled around." – Director of Marketing, Public University

Engage local influencers. Professional Houston athletes such as Astros players or former Oilers players, local celebrities and influencers can help you get the word out online about your business. Reach out to them and if you know someone who can make an introduction, you may get a great photo op for your social media pages. Ask your happy clients if they know any prominent Houston locals, and see if there is opportunity there!

SoftProdigy is a software services provider headquartered in Budd Lake, NJ, with offices in India in Mohali, Chandigarh, and Ludhiana. Founded in 2006, SoftProdigy has about 250 employees that primarily provide small and midmarket businesses with web development and mobile app development services, although it can also offer SEO, blockchain, and social media marketing capabilities.
Absolute Digital Media provided performance marketing services to a travel firm. The main task on the project was SEO, which was performed using backlinking and optimized content strategy to boost site rankings. Absolute Digital provides monthly site performance audits, performance consulting and other solutions. The client's web presence has considerably increased. 
Samsung. The Korean company has slowly and steadily grown to become a premier consumer electronics brand. It used to have annual strategy sessions where all its top executives got to spend time with the best competitive products they were up against from the likes of Sony (SNE), Nokia (NOK), Panasonic (PC), and Apple. I don't know if it still does that, but from day one, Samsung eschewed the traditional technology-driven Asian model in favor of becoming a market-driven and market-leading company.

Hold a social media contest. A great way to get instant likes and shares and build an audience is to give your potential customers a great reason to follow you on social media! A great time to try this is when you are holding a  sale, or before a big event such as the super bowl or local Houston Festivals and even conventions. Thrive’s social media brand management and social marketing teams are skilled in growing your social presence with fun tactics like these.
For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the Slingshot SEO study for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year. No wonder businesses love search marketing!
Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition.
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