Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.

The marketing budget is usually the most powerful tool by which one can determine the relationship between desired results and available means. Its starting point should be the marketing strategies and plans, which have already been formulated in the marketing plan itself; although, in practice, the two will run in parallel and will interact. At the very least, a thorough budget may cause a change in the more optimistic elements of a company's business plans.
I cannot say enough about how much I appreciate Studio III. They have helped elevate my business to another level far and beyond what it had ever done. Their website design and SEO management is on point. They provide such a personal level of service that helps it feel like a real partnership. I know that I can call on Caige at any time of the day or week to help with whatever needs to be done. Studio III are my guys!! I would recommend them to anyone!
If your ideal client is already defined, you are going to build a plethora of experience working with that type of client. This builds the muscle memory and intuition necessary to know what decisions to make and when to make them. You can work more efficiently because you’ve seen the problems before and you know how to handle them. It also makes you adept at recognizing clients you don’t want to do business with.
"...compare Local Search Masters to the other interactive agencies, and then look at what they’ve done with the success they’ve had with our franchise. You’re going to find that they compare very well in pricing, they’re transparent, and they have great customer service. I highly recommend them to anyone looking for an interactive agency." – Owner, Massage Franchise
The political environment of your business plays an important role in your company’s well-being. For example, an unstable political system could be the cause of changing circumstances, thus a varying purchasing power of consumers. Other variables influenced by the political environment are trade restrictions or the extent to which legislation is passed.

A digital agency’s focus goes beyond just the aesthetics of design, but also considers the overall user experience on every digital platform, and regardless of what type of device is being used. From web development and UX/UI web design to SEO, social media and content marketing – and everything in between – a digital agency works to deliver a functional design that not only looks great, but also drives business growth.
"Marketing1on1 has done a fantastic job. I've done my fair share of seo efforts but could never get my domain anywhere near the first few pages of search results. Marketing1on1 was very kind and helped me with the decision process as well as a few tweaks to turn google into my friend. Marketing1on1 took the stress of seo off my hands and got me to the second place on a highly competetive keyword. Placing my own private business ahead of recognized brands! I am very greatful and will continue to use their superb service, you will be a fool not to do the same."
Organik SEO is a digital marketing company offering SEO, paid advertising, social media, and web design services from its headquarters in Carlsbad, Calif. As a B Corps company, Organik SEO holds itself to high standards of social and environmental accountability and performance. Since 2008, the team of about 10 has worked with companies in the consumer packaged goods natural product space, educational institutions, non-profits, and other B Corps companies.
Studio III is a full service boutique marketing firm in Los Angeles, delivering exquisite design, compelling copy, results-oriented optimization, and an advertising strategy that will help elevate your brand to the next level. While we offer highly technical online solutions, we also value a human touch, creating meaningful relationships that sustain long term success.
Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.
Niswey provided digital marketing services for a web development company that was looking to raise brand awareness and increase sales. The team at Niswey implemented social media marketing, targeted ads, and persona validation in order to meet the client's needs. The firm also provided graphic design and marketing collateral for the client, who's now generating about 30 new sales a month. The campaigns yielded a 90% conversion rate overall.

SmartSites is a full-service digital agency located in Paramus, NJ. Founded in 2011, SmartSites has a team of nearly 30 designers, writers, developers, marketers, and problem solvers who work tirelessly to make websites successful. SmartSites offers its clients creative ways to build, plan, and promote their website. They focus on SEO, web design, PPC, and social media marketing.


By identifying and optimizing its web content for high volume keywords such as “inexpensive industrial widgets,” a firm can increase its volume of search engine traffic in a systematic way, and capitalize on the demand represented by those keywords. Keyword research that is incomplete, flawed in its methodology or not undertaken, will undercut search engine traffic volume.
Internet Marketing helps your business keep up with the updates in technology. Only 20 or 30 years ago people were using thick books such as the Yellow Pages to find a product or a service. With the internet providing a much simpler, and more structured solution it is very easy to understand why the majority of the population now use the internet to find what they are looking for. With the current economy, many small businesses have found that a move to the internet is exactly what they need to take their business to the next level. The move to the internet means having a proficient internet marketing strategy that can help you handle the huge expansion of conducting business over the internet.
Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.
"...compare Local Search Masters to the other interactive agencies, and then look at what they’ve done with the success they’ve had with our franchise. You’re going to find that they compare very well in pricing, they’re transparent, and they have great customer service. I highly recommend them to anyone looking for an interactive agency." – Owner, Massage Franchise
In 2014, we discussed the value of customization – which is commonly practiced among digital agencies, stating that, “By establishing and maintaining a partnership with their clients, digital agencies find it easier to customize a strategy built around trust and respect. Whether it is a web development project or a marketing campaign, everything is specialized to fit specific demands. This is a far different business approach from the traditional client/agency paradigm.”
If you have become skilled in digital marketing (paid specifically) you can essentially run ads for most businesses. However, you need to learn the target market and how to formulate effective messaging. This can take a lot of time when the business is unfamiliar or abstract to what you are used to working with, which inevitably causes issues early on if things aren’t going so well.
For instance, if you are the owner of a hair salon, you may choose to search the term “sulfate-free,” which is a trending topic in the beauty world. For those of you who are in the beginning stages of search and email marketing keyword research, the most useful pieces of information are the number of times the term has been used and who has been using it.

Your mission statement is the foundation of your marketing plan. Although it may not play a direct role in your marketing activities, the mission statement focuses on your business goals and helps you make sure that your marketing activities support the business's overall objectives. It's an effective tool to refer back to whenever you start to question if you are still on the right track.
Score each term on relevance to your business. Go through each row of the spreadsheet and score each search term on how relevant to your business it is in a new column called Relevance. I like to use a 1 to 5 scale, with 5 being the most relevant for my business. For example, I would give the term small business internet marketing a score of 5, while just the term marketing would probably get a 3 score, and the terms lead crystal, lead singer and lead acid should all get scored as a 1. These are all related to the word spelled l-e-a-d, but are not related to the word lead as I mean it, which is as a sales or marketing lead. The way I like to think about this is for the people searching on that term you are scoring, how likely is it that they will convert to a customer when they visit your website. A score of 1 means your business is not relevant to the person searching, a score of 5 means it is the perfect business for them.
Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, and has a port of destination in mind. Companies often undervalue the impact of a "marketing plan" on their own people, who want to feel part of a team engaged in an exciting and complicated joint endeavor. If you want your employees to feel committed to your company, it's important to share with them your vision of where the company is headed in the years to come. People don't always understand financial projections, but they can get excited about a well-written and well-thought-out marketing plan. You should consider releasing your marketing plan--perhaps in an abridged version--companywide. Do it with some fanfare and generate some excitement for the adventures to come. Your workers will appreciate being involved.
Email marketing is huge, too. Billions of people use email and billions of messages are sent on a daily basis. The vast majority of retailers identify promotional emails as their primary mechanism for customer loyalty. Those who buy stuff through email promotions spend more money than those who buy stuff through other means. Most importantly, the ROI on email marketing is great: $44 per $1 spent.
Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...

I really don’t know if I could take a word out of this mission statement or even replace one word. Of course, knowing the brand’s portfolio and the brand value the group of companies has established over these years does help to make this mission statement a lot more powerful than it would be for another company just starting out. This is due to the brand perception and, well, they have earned it!
As we mentioned earlier, keyword strategy is not a one-time event; instead, it is an exercise in continuous improvement. while many firms are content with implementing a coherent program, the real winners are the firms that always look for ways to improve. Careful review of site performance, ppc campaigns and social media metrics reveal new keyword opportunities, underperforming pages and hidden gems.
Citizen Group played a significant role in figuring out how to use the sports industry to support sustainability. They worked with a startup sustainability organization to conceptualize the connection between sports and the environment and produced strategic plans and advertising materials, such as videos and slide decks, to push the initiative forward.
TBWA is global advertising company that uses Disruption® methodologies to develop business-changing and culture-defining ideas for brands. The youngest of the three global advertising networks within the Omnicom, TBWA has 11,300 employees across 305 offices in 98 countries and has served as agency of record for Miller Lite, Airbnb, Accenture and GoDaddy. Learn more.
A medical practice management firm hired MultiView to help market their services to doctors, especially anesthesiologists. Because the audience was highly specific, MultiView launched a targeted marketing campaign that focused on corporate briefs and industry publications and conducted PPC and remarketing ads. The firm picked up a number of new clients from areas covered by the campaigns and experienced an increase in web traffic.
Samsung Display is the world’s leading professional digital display company known for their unrivaled innovation and quality. Samsung Display partnered with Jellyfish to re-imagine the web presence for their Public Information Display division. Together, we have built a powerful digital platform available in English, Korean, and Chinese to increase awareness and engagement, generate leads, and improve the experience for existing customers. To see the site, click here. 
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
This will help you brand yourself or your business by what you want to be known for. When people ask who you are or what your business does, you'll have a consistent answer, eliminating any confusion. You don't want to be the subject of conversations where one person believes you're a web designer, while another thinks you're an SEO consultant. Regardless of what's true, both people will end up confused as to whether they're discussing the same person.

Hold a social media contest. A great way to get instant likes and shares and build an audience is to give your potential customers a great reason to follow you on social media! A great time to try this is when you are holding a  sale, or before a big event such as the super bowl or local Houston Festivals and even conventions. Thrive’s social media brand management and social marketing teams are skilled in growing your social presence with fun tactics like these.


The political environment of your business plays an important role in your company’s well-being. For example, an unstable political system could be the cause of changing circumstances, thus a varying purchasing power of consumers. Other variables influenced by the political environment are trade restrictions or the extent to which legislation is passed.


Instagram is the new, up-and-coming Facebook. Remember to grow your account organically and not buy followers. Create original content, consider video content, interact with users. One of my tried-and-tested practices on Instagram is to like your followers and other users’ photos. Always follow users back because the algorithm rewards you for staying active. Shedding users regularly might not be too helpful.
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI for your clients. Being “in the red” for a very, very long time was inevitable.
Socialfly helped a gardening company increase user engagement by creating a customized marketing program focused on Facebook, Instagram, and paid advertisements. Socialfly found the best-fit influencers on both Facebook and Instagram to help the gardening company boost its presence online. They reported an increase in engagement and responses to social media posts.
Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.

There is a lot that goes into creating an inbound marketing plan. But when it’s done right it can be one of the most valuable assets your marketing department has. As we like to say at Vital, “Plan the work; Work the plan.” To help get you started we have included a marketing plan template with accompanying excel calendars to help you plan and track throughout the year.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
In the world of social media it pays to have an overall strategy that is tweaked depending on the social channel you are working in. For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that. One strategy, however, that does work across them all is using photographs. Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your messaging seen, timing is important. According to sumall.com the key is to catch people in their downtime, early in the morning, on their breaks or at night. Here is what they recommend for timing:
After defining your distribution channel(s), it’s time to make sure that you really need to deliver your product or service. First of all, you need to define the message that should be conveyed to your buyer personas. Afterwards, let’s look at suitable promotion channels that can be used to acquire new customers. Obviously, they should be channels you can find your buyer personas in. But the range of possibilities still seems to be endless.
How are client collaboration and communication handled? Expect a response like, "You'll be assigned a day-to-day point person who will report to the No. 2 person on your team. Your day-to-day contact will be responsible for all communication, but all members of your team receive all two-way communication. You'll also be communicating with the VP on your business in your monthly client meetings. Collaboration begins when you provide us with the necessary information we need to implement the program and then we work jointly on an as-needed basis. For example, if you're launching a new product at a brick-and-mortar outlet we would work with you from the inception of the marketing strategy to being present at the event." 
In general, when we talk about keywords in the context of digital marketing, we are talking about SEO Keywords. Keywords are the most fundamental and significant element of Search Engine Optimization.  Users use keywords on search engines when they are looking for something on the internet. That is why it is really important to make your website SEO optimized for important keywords for your business. SEO helps your website’s pages to be ranked higher with search engines and makes it easier for people to find your website.
When you take on anyone as a client there are so many variables that you need to become aware of before deciding whether it’s a good decision to do business with them or not. When your ideal customer is clearly defined, this process becomes streamlined because you know what types of questions and information you need to attain from them. You also have perspective on how these businesses run internally as well as how much you would charge them on average.

Create keywords that combine branded and non-branded terms. Branded terms make great keywords not only because they make it easy to create ads and landing pages, but also because they signify high levels of intent. That’s just it, though: bidding exclusively on branded terms means you’re only advertising to searchers who already know who you are. Combining branded terms with non-branded ones expands the reach of your ads while boosting your Quality Scores.


Company operational instructions: Your child's first bike and your new VCR came with a set of instructions, and your company is far more complicated to put together and run than either of them. Your marketing plan is a step-by-step guide for your company's success. It's more important than a vision statement. To put together a genuine marketing plan, you have to assess your company from top to bottom and make sure all the pieces are working together in the best way. What do you want to do with this enterprise you call the company in the coming year? Consider it a to-do list on a grand scale. It assigns specific tasks for the year.
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