Dion Marketing, a strategic marketing firm, specializes in amusement, hospitality, retail and destination marketing with services including marketing, advertising, public relations, graphic design and website design. This Jacksonville advertising agency has over two decades of experience and several marketing awards of excellence for clients nationwide. Dion Marketing focuses on quality and results, with a responsive, hands-on approach.
TDT is a boutique digital agency located in Brooklyn, NY. They specialize in social media marketing, digital strategy, conversion optimization, and media planning and buying, and content marketing. Founded in 2009, TDT is internationally focused and understands the challenges of marketing globally. The team of nearly 40 employees strives to integrate creativity, art, and technology to create social and digital campaigns that help clients connect with their desired audiences.
There is a lot that goes into creating an inbound marketing plan. But when it’s done right it can be one of the most valuable assets your marketing department has. As we like to say at Vital, “Plan the work; Work the plan.” To help get you started we have included a marketing plan template with accompanying excel calendars to help you plan and track throughout the year.
At Snap Agency, we’re passionate about connecting our clients with outstanding digital growth solutions. Over the past eight years, we’ve acquired a number of digital marketing agencies to expand our reach and expertise, which taught us a great deal about the process of selling and buying them. So today, we’ll be giving you a basic course on the best way to sell your digital marketing agency.
What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.
Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.

You are probably well aware of search engines and how they are used by almost everybody to find information, a product or a service of any type. What you might not understand is how certain websites are ranked at the top of the results and just how much this can benefit a business. Fortunately for businesses, Google has a Keyword Tool that allows you too see how many people both globally and locally search for your particular service or product on average each month. As an example we are going to look at “Window Tinting” in the eyes of a window tints supplier.
Foote, Cone & Belding rebranded from Draftfcb in 2014 after Draft Worldwide and FCB merged in 2006. Now as FCB, the agency is a global, fully integrated marketing communications company that aims to change consumer behavior to the benefit of its clients, its people and society. Owned by Interpublic Group, FCB has worked with Clorox, Levi’s, Dockers, Michelob ULTRA and more.
If you have read anything about inbound or content marketing you have likely heard the overused phrase “content is king.” While it may be overused, when it comes to inbound marketing, it’s pretty spot on. Content is the meat that will attract your buyers. It is what Google uses to search for keywords and drive users to your site and what buyers use to glean information and knowledge about their problem as they move through the buyer’s journey.

Standard to any business or marketing plan is the SWOT analysis. The SWOT analysis should help you clearly define your strengths, weaknesses, opportunities and threats so that you can develop goals and objectives that are on point and tied to your overall mission. The SWOT analysis will also enable you to understand what differentiates you from your competition and how you should position yourself in the market. It will also help in developing your messaging and your unique selling proposition. Brutal honesty is imperative to a truly insightful SWOT. Use bullets and aim for 4–5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.
Janet, a New York-based CMO with Chief Outsiders, helps CEOs and their leadership teams improve performance and accelerate growth through strategically planned and executed marketing programs. Her background includes experience in the technology, financial services and healthcare sectors. Follow Janet on @JWindek_Brey or contact her at 862-812-2777 or jbrey@chiefoutsiders.com
In terms of measurement, I recommend a marketing dashboard featuring the most important metrics that define marketing success for you. These metrics will likely come from multiple areas, including your funnel metrics (leads, opportunities, etc) and your campaign KPIs, and will indicate whether you are on track to achieve the marketing goals and objectives you defined in your strategy. Just as a car dashboard has indicator lights for low fuel or high speed, the metrics you include in your marketing dashboard should serve as these indicator lights, or warning signals, for marketing success. For your marketing dashboard, select these key metrics and add the monthly objective for each. Then, each month, add the actual results for each metric and consider an easy “indicator light” system such as highlighting each metric result red, yellow, or green based on whether they are below target, on target, or above target. 

For example, if one of your goals is to provide five free initial consultations within three months, your promotional plan may include focusing on targeted leads through a cold calling campaign, a social media outreach plan, and a direct mail campaign. You can get some idea on specific activities by browsing lists of 101 small business marketing ideas.
A restaurant chain hired Imagine Media Consulting for their social media marketing services. Imagine Media Consulting managed the client's social media posting schedule and their e-blast programs. The restaurant chain's social media followers and engagement increased due to Imagine Media Consulting's work. The client felt that their team was easy to work with and appreciated their sense of humor.

When you’re just starting out this may not be the best option as you will want to grow your network, but over time you will realize that having larger clients is far more beneficial to you for a number of reasons. The downside is if you decide to conduct business fully on a percentage of spend model because there are many internal factors within businesses that are going to dictate budget. Some of these factors are within your control (results) but many others are not (internal decisions, seasonality, other costs). You don’t want to get into a situation where your client is spending a very small amount per month and you are only getting 10% of that with the expectation of being on calls and putting the time into it.
Southwest Airlines. By focusing on the customer, doing things the right way instead of the way they've traditionally been done, allowing its staff to have a little fun on the job, flying short-haul routes to regional airports, and becoming the first no-frills carrier, Herb Kelleher broke the airline industry mold and made deregulated air travel profitable. Southwest (LUV) broke the mold. And not only that, but hey, Bags Fly Free.
For most businesses, tens of thousands of search terms are used by people looking for the stuff they sell. understanding your total universe of search terms is fundamental to establishing an appropriate budget. If the widget manufacturer identifies 100,000 relevant search terms, there may be only enough money in the budget to attack 5,000 of them. It therefore becomes critical to know which terms to pursue – and which to ignore.
Hold a social media contest. A great way to get instant likes and shares and build an audience is to give your potential customers a great reason to follow you on social media! A great time to try this is when you are holding a  sale, or before a big event such as the super bowl or local Houston Festivals and even conventions. Thrive’s social media brand management and social marketing teams are skilled in growing your social presence with fun tactics like these.
The final section of your plan includes a brief breakdown of the costs associated with each of your tactics. So if you plan to exhibit at three trade shows per year, for example, you'll include the costs to participate in the shows and prepare your booth and marketing materials. If you find the tactics you've selected are too costly, you can go back and make revisions before you arrive at a final budget.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.

Engage local influencers. Professional Houston athletes such as Astros players or former Oilers players, local celebrities and influencers can help you get the word out online about your business. Reach out to them and if you know someone who can make an introduction, you may get a great photo op for your social media pages. Ask your happy clients if they know any prominent Houston locals, and see if there is opportunity there!
Today, most business purchasers looking to buy a product or service start the process by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors? You need to make sure you rank high in the search engine results, for as many search terms as possible, and hopefully for many of the terms that are searched for more frequently. The first step toward ranking high in the results for the most common terms that people search for is to have the right keywords as part of your online presence.
Want MORE out of your online marketing? You’ve come to the right place. We’ve partnered with hundreds of small, medium, and enterprise businesses to get the results they want through comprehensive, cohesive digital marketing campaigns. Our employees see the world through the eyes of a business owner and market our clients’ businesses as if they were our own. If you’re looking for a marketing partner that increases leads and sales, differentiates your brand in the marketplace, and optimizes your marketing costs, we’re the digital marketing company for you.

Apple. Apple (AAPL) stands as the one technology company that truly gets marketing. It defines the next big thing and creates game-changers in existing markets before people themselves even know what they want. It doesn't use focus groups or research; Apple is its own focus group. It controls its channel and message better than any company on earth. Not to mention the 1984 Super Bowl, Think Different, and iPod silhouette ad campaigns.
Acxiom is an agency that is not as famous as the other agencies on this list, but the people-based marketing agency is a quiet giant of the industry. The agency has been leveraging technology and data for over 45 years to help clients and partners get results. Acxiom is headquartered in Conway, Arkansas with additional locations around the United States, Europe and Asia. Learn more.
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It's also important to understand exactly what motivates customers to buy. Are your clients looking for savings or a way to simplify their lives, for example, or are they just shopping for pleasure? Ask yourself why they would buy your product or service. In the same vein, you may want to know what keeps customers away from your competitors’ products or services. Are they too costly? Do they lack something unique? These insights will help you develop a product or service that outshines the competition.
Niswey provided digital marketing services for a web development company that was looking to raise brand awareness and increase sales. The team at Niswey implemented social media marketing, targeted ads, and persona validation in order to meet the client's needs. The firm also provided graphic design and marketing collateral for the client, who's now generating about 30 new sales a month. The campaigns yielded a 90% conversion rate overall.

Studio III has been instrumental in bringing my practice out of the DIY-template ages of the internet. With a keen sense of aesthetic organization and marketing know-how, this modern, hip group of people has helped to put a professional spin on my web image. Coupled with social media expertise of the great Alexis, this is a power team for marketing in a competitive space. Thanks Caige, Alexis and team!!!
Running a sustainable agency by yourself also allows you the freedom of ending the business simply and on your terms if you need to (no layoffs, no office to sublet, no 45-pound bag of coffee beans). You may also find that running an agency isn’t something that you want to do forever. You can use it as a form of investment for other business models you may be more passionate about but take time to develop.
Though each company organizes its marketing team based on its unique culture, budget, and expected outcomes, you can choose from three general approaches to take: do-it-yourself (DIY), in-house, or outsourced. Each one has pros, cons, and cost variations to consider and thoroughly evaluate before making the best choice for your company. Often, the ideal approach is a hybrid one that optimizes existing resources and areas of expertise (such as technical content development) and focuses outsourced efforts on marketing gaps.
In other words, with the marketing plan at hand, you get to hold on to your competitive advantage for longer because it no longer is detached from other variables. Instead, your competitive advantage now makes an integral part of your breathing marketing plan. So, whenever one of the variables which render it unique change, it changes. Tracking changes will never be easier!
If an existing keyword strategy is a year or two old or nonexistent, doing random tweaks will be like rearranging deck chairs on the titanic. A more sounder approach is to conduct new keyword analysis annually to identify current online demand, and use that analysis as a framework for implementing tactical adjustments and/or large-scale content revisions.
Social media is the most common daily activity in the U.S.; the majorities of Facebook and Instagram users check the platforms every single day. Each social channel reserves space in their feeds for advertisers to post promoted content. If your brand successfully cultivates a natural and appealing social media presence - whether it’s through quick Facebook videos, clever tweets, or aesthetically pleasing pins - your promotions will attract consumers rather than annoy them. Oh, and the cost per thousand impressions (CPM) for social media ads is super low. We’re talking about the odds of the Gallagher brothers reconciling their differences and reuniting Oasis for a never-ending intergalactic tour. That low.
You probably know the profile of your most valuable prospects and the sales process your company uses to convert them from leads to opportunities to customers. However, as your company grows, you won’t know each prospect’s unique situation, and one message won’t work for all. You’ll need to customize your marketing approach by creating buyer personas.

Ogilvy is one of the largest advertising agencies around the world. Started in 1948 by David Ogilvy with no clients and a staff of two, the agency has grown to 450 offices in 169 cities. Ogilvy is part of the WPP Group and provides a comprehensive range of marketing services including: advertising, PR, public affairs, branding, shopper marketing, healthcare communications, and digital marketing. The advertising giants is agency of record for Nationwide, Motorola, KFC, Bacardi-Martini, Amazon and more. Learn more about Ogilvy.
Find the best search keywords. What we are looking for are terms that get a lot of searches and are very relevant to your business. For instance, small business online marketing is a very targeted term for our business, but it gets fewer searches than just marketing. Using the two scores we now have, we can create a column that gives a total of the relevance score and the volume score. Create a final column called Total Score and have it be equal to the sum of twice the relevance score plus the volume score. (You want to double the relevance score since it is more important than the volume score because there is usually a lot of competition for the high volume keywords and it is not worth going after unless they are very relevant to your business.) Now sort by this column to give you the terms at the top of your list that have the highest combination of search volume and relevance. In the image below you can see what terms became the ones I should focus on for my example. Often the most relevant terms have the highest volume, but there are usually some interesting findings as well. For instance, for me the terms contemporary marketing, search engine marketing company and sale lead all got a 3 for a volume score, but because of their high relevance, they are in my top 30 search phrases to focus on.
In the world of social media it pays to have an overall strategy that is tweaked depending on the social channel you are working in. For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that. One strategy, however, that does work across them all is using photographs. Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your messaging seen, timing is important. According to sumall.com the key is to catch people in their downtime, early in the morning, on their breaks or at night. Here is what they recommend for timing:
Janet, a New York-based CMO with Chief Outsiders, helps CEOs and their leadership teams improve performance and accelerate growth through strategically planned and executed marketing programs. Her background includes experience in the technology, financial services and healthcare sectors. Follow Janet on @JWindek_Brey or contact her at 862-812-2777 or jbrey@chiefoutsiders.com
In 2014, an industrial engineering company hired TopSpot Internet Marketing to improve the quantity and quality of traffic to its website. The project focused on paid search for Google and Bing. TopSpot Internet Marketing developed, executed, and managed all paid search campaigns. The client was impressed with the number of new leads that resulted from the more informed and strategic paid search campaigns.
For instance, if you are the owner of a hair salon, you may choose to search the term “sulfate-free,” which is a trending topic in the beauty world. For those of you who are in the beginning stages of search and email marketing keyword research, the most useful pieces of information are the number of times the term has been used and who has been using it.
At Snap Agency, we’re passionate about connecting our clients with outstanding digital growth solutions. Over the past eight years, we’ve acquired a number of digital marketing agencies to expand our reach and expertise, which taught us a great deal about the process of selling and buying them. So today, we’ll be giving you a basic course on the best way to sell your digital marketing agency.
If you're in need of a beautiful and strategic new website, you're in the right place! Thrive is a web design company with experience across many different industries. Our web designers are familiar with the latest trends in both design and website optimization, so your new site will not only be visually cutting-edge, but will also be optimized to convert visitors into leads.
PHD launched as the world’s first planning-led media agency back in 1990. Today the agency is one of the most awarded media agencies being named Media Network of the Year in 2016 and 2015 by Campaign and Global Media Agency of the Year 2016 by AdWeek. The global media agency has over 4,000 people in their 80+ offices worldwide and is part of the Omnicom Media Group. PHD is the media agency of record for HP, Delta, Carnival, Volkswagen and Converse. Learn more about PHD here.

If you have become skilled in digital marketing (paid specifically) you can essentially run ads for most businesses. However, you need to learn the target market and how to formulate effective messaging. This can take a lot of time when the business is unfamiliar or abstract to what you are used to working with, which inevitably causes issues early on if things aren’t going so well.
In principle, these strategies describe how the objectives will be achieved. The 7 Ps are a useful framework for deciding how a company's resources will be manipulated (strategically) to achieve its objectives. However, the 7 Ps are not the only framework, and may divert attention from other real issues. The focus of a business's strategies must be the objectives of the business— not the process of planning itself. If the 7 Ps fit the business's strategies, then the 7 Ps may be an acceptable framework for that business.
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