In 2007 he started Chocolate Cake Productions with friend Jed Wardley to release his instructional DVDs. By June 2012 there are 11 DVDs available, including "Master The Major Scale", "Really Useful Strumming Techniques", a "Solo Blues Guitar" series, "The JustinGuitar Beginner's Course" and "Intermediate Method". Sandercoe also publishes a number of electronic books in .pdf format, including "Practical Music Theory", "The Chord Construction Guide" and "Understanding Rhythm Notation", as well as an ongoing series of instructional songbooks, to which entries include the Vintage Songbook, the Rock Songbook, the Pop Songbook, and the Acoustic Songbook.
Sandercoe has been featured and written for Guitar Techniques magazine, including the Led Zeppelin cover feature, issue GT108 and the Tasty Chord column. He has also been featured in Total Guitar and in Guitar magazine, with The Counterfeit Stones. He has been published in Guitar Tutor, the magazine of the Registry Of Guitar Tutors, and has instructed masterclasses about teaching transcribing at their annual conference. He has also given masterclasses for The Institute of Contemporary Music Performance and The International Guitar Federation.
In the “classical” world, composers would oftentimes write musical studies called “etudes.” These pieces would generally be musically pleasing, but the sole purpose was to develop an instrumentalist’s playing technique. Examples of these can be seen in classical guitar music, where many pieces have the same right hand arpeggio pattern that remains constant throughout the entire piece.
"My wife found Chris online for guitar lessons for our 7 year old. After just a few weeks, my 7 year old was doing really cool things with his new guitar. Chris sent us printouts of the weekly lessons so my son could practice during the week. And now I've been learning the lessons too. Any teacher who can keep my son's attention for a full half hour (sometimes he even goes over) AND actually teach him something too is a great teacher!"
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