Merchants of Cool (Under the Radar Marketing)

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See the full documentary online at: http://www.pbs.org/wgbh/pages/frontline/shows/cool/

Comments

RAY-RAY ROBERTS says:

mmixinj lean wif the sprite dirrty

ツKyle says:

I never drank sprite to impress people or fit in.. it just tastes good as fuck. Coming from someone who hates every other soda out there.

Passionata Dance says:

Red bull does this

Mattyew says:

Trump does this by paying people to comment like nuts on youtube. So hilariously sad and pathetic.

TheAGCteam says:

BUT OFC THIS SORT OF THING ISN'T GOING ON ON A GRANDER SCALE TODAY AT ALLLLLLLLLLLLLLLLLLLLL

NO SIRRR 😀

BadMannerKorea says:

To a degree, it's still happening, just in different ways. Go to the iTunes store when an update hits a game and check out all the paid reviews. For instance, go to the Star Wars: Galaxy of Heroes game, and you'll see some of the 5 star reviews use the same terminology over and over. It's pretty obvious they're fake reviews.

Joey Bowman says:

Sprite is disgusting though

pika23 says:

I did this for a bev. company back in the day and made like under a thousand but over 200. I just used it for online games or buying goofy shit off amazon

LFP Gaming says:

You can watch the full doc here (no ads, no bullshit): http://www.pbs.org/wgbh/pages/frontline/shows/cool/view

NOMNOM KITTY says:

now i want a pepsi

TheRoachKing says:

What's wrong with doing this? It's a marketing technique and nothing immoral is happening. People were getting paid to talk about sprite on the internet.

Andrew says:

BITCH YOU THIRSTY, PLEASE GRAB A SPRITE

Klaps says:

It's an absolute disgrace this is or was happening. I can't believe they just blatantly advertise this way without one form of disclosure. It's making me so mad that I get thirsty and need a sip of some refreshing and sparkling Dr. Pepper Zero™, great taste, zero sugar and Always One Of A Kind.

goodguymichael says:

dirty sprite

OMFGLOLROTFLWTF says:

America Capitalism is ridiculous….

Advanced Knife Bro says:

Great video! It got me thinking about how much I like Sprite!

Rupert Murdock says:

This is pretty dumb. Sprite worked because of the drink itself, not the marketing. Nobody drinks sprite because it's cool. It's one of like 5 drinks that've been around since the dawn of time and if you're looking for something carbonated that isn't a battery acid cola it's pretty much your only choice. I mean there's 7up (which imo is better) but for some reason 7up has way narrower distribution so you're stuck with sprite. Nobody's going to forget sprite exists. I think this entire marketing department could not exist and sprite would still be around, doing exactly the same as it always has.

Crabb Dogg says:

chatrooms dont exist anymore

After Special says:

(((MERCHANTS))) of cool.

YES GOY, DRINK OUR DIABEETUS JUICE.

Ticket Attorney says:

Funny people are outraged when private companies do this, yet disregard claims of political drones doing the same for public "servants" which want to use involuntary force and coercion to plunder their way into your lives.

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