Mirum Agency is a digital marketing agency with offices around the globe – from California to Texas to Minnesota to Dubai to Spain and more. Founded in 2015, Mirum combines strategy, creativity, and technology to understand business and human motivations. With a sizeable team (1500+) of digital savants, storytellers, and makers, Mirum Agency specializes in web design, social media marketing, digital strategy, advertising, and branding.
FedEx. Commentators are forever saying how dumb corporate name and logo changes are. Well, they're clueless. As with anything else, name changes range from dumb to brilliant and everything in between. Adopting the viral conjunction "FedEx" allowed Federal Express (FDX) to capitalize on its leadership in express mail while diversifying into ground and other business services. It was brilliant. And its advertising has been groundbreaking, as well.
If you have become skilled in digital marketing (paid specifically) you can essentially run ads for most businesses. However, you need to learn the target market and how to formulate effective messaging. This can take a lot of time when the business is unfamiliar or abstract to what you are used to working with, which inevitably causes issues early on if things aren’t going so well.
Score the terms by the number of searches. Create another column called Volume. In this column, we will score each term by the number of searches. Use the sorting functionality in Excel to sort the search terms from the largest number of searches at the top to the lowest number. Create another column called Volume. Now, in this volume column, we will score each term by the number of searches. For example, if your list contains 300 search terms, the top 60 in terms of number of searches would get a score of 5. The next 60 terms get a score of 4, continuing until the last 60 terms get a score of 1.
Want MORE out of your online marketing? You’ve come to the right place. We’ve partnered with hundreds of small, medium, and enterprise businesses to get the results they want through comprehensive, cohesive digital marketing campaigns. Our employees see the world through the eyes of a business owner and market our clients’ businesses as if they were our own. If you’re looking for a marketing partner that increases leads and sales, differentiates your brand in the marketplace, and optimizes your marketing costs, we’re the digital marketing company for you.

In the new world of inbound marketing there are a handful of strategies that are paramount. These strategies can also be useful when researching competitors. Using email and social media, and surveying the content landscape, will give you an immense amount of knowledge about your competition. Here are some quick tips on understanding who you’re up against:


Crowd is a global communications and design agency headquartered in San Francisco with multiple locations in the United States, Toronto, Shenzhen, London, and Dubai. The 30-person team offers comprehensive communication and marketing capabilities, including full-service web design and social media campaigns. Clients of Crowd vary widely in terms of industry and scale, demonstrating the small firm's versatility in providing digital solutions.  
Toyota. By launching the Lexus brand, beating Mercedes and BMW at their own game, bringing "ergonomics" into our vocabulary, marketing "quiet," and making the dealership experience something more pleasurable than getting a root canal, Toyota (TM) became a great marketing company. It also popularized the luxury crossover SUV (Lexus RX), took the world by storm with the Prius hybrid, and aggressively integrated hybrid technology into many of its vehicles. The company that began life as Toyoda Automatic Loom Works in 1926 became the world's top automobile maker in 2010. 

Mediaforce helped a health clinic create and execute a digital marketing strategy. They assisted with SEO and social media marketing, as well as redesigned the clinic’s website. Mediaforce also trained the clinic's staff so they knew how to maintain the website. After working with Mediaforce for two years, the health clinic has seen a high return on investment (ROI).

In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the range of services they provide. In this post, we’ll answer another frequently asked question: What’s the difference between a marketing firm and a marketing agency? This is more than a trivial question, and and it can be confusing. But here’s one reason why it is an important question to address: The term “marketing firms” (as well as “top marketing firms”) is by far the most widely used search term when looking for information on vendors that provide marketing services.
SoftProdigy supplied SEO strategy assistance to expand the client's brand presence. SoftProdigy's digital marketing campaign helped improve the client's reputation after they received negative business reviews on the first page of Google results. Organic traffic increased by 180%, and social media campaigns led to a 1,100% increase in the client's social media marketing reach.
The downside to this model is that unless you have great insight into the operations end of the client’s business, it’s going to make billing them extremely difficult. For SaaS businesses and companies with complex sales funnels, this pricing model would be a complete nightmare. I would only suggest this model for ecommerce or clients selling things directly. That way you can assess how many sales you have driven and do the math that way. Another downside to this is the fact that it relies heavily on the product being sold. If there is a significant profit margin, then it makes sense. Otherwise you may be giving yourself unnecessary headaches.

If your agency’s numbers are in the green, you’ve likely received a message or two from interested acquirers. Agency buyers will send out inquiries to see how receptive you are to selling your company and get more specific information to assess its value. If you’re sitting on a list of these potential buyers already, make sure you’ve researched each to ensure they’re legitimate. You’ll want to give short, honest answers to each of the questions they ask so they can give an accurate assessment of your company’s worth. And, of course, don’t discuss any sensitive business information until the potential buyer signs a confidentiality agreement.
PHD launched as the world’s first planning-led media agency back in 1990. Today the agency is one of the most awarded media agencies being named Media Network of the Year in 2016 and 2015 by Campaign and Global Media Agency of the Year 2016 by AdWeek. The global media agency has over 4,000 people in their 80+ offices worldwide and is part of the Omnicom Media Group. PHD is the media agency of record for HP, Delta, Carnival, Volkswagen and Converse. Learn more about PHD here.
In a recent post, Bluetext Creative Director Jason Siegel described the differences between a top digital marketing companies, top marketing companies and top marketing agencies. The answer was in the range of services they provide. In this post, we’ll answer another frequently asked question: What’s the difference between a marketing firm and a marketing agency? This is more than a trivial question, and and it can be confusing. But here’s one reason why it is an important question to address: The term “marketing firms” (as well as “top marketing firms”) is by far the most widely used search term when looking for information on vendors that provide marketing services.
When you tell people that you’re going to run your own agency or consultancy, it carves into their mind that you are going to rent out an office space and hire a bunch of employees. More often than not, that is the worst decision you can make. If you’re like 99% of the population, chances are you have bills that need to be paid. If you want to get started and grow, you are going to have to make sure you can personally survive first.
As a last step, you need to define marketing team roles, determine the timeframe in which you want to achieve results, and document the expected return of time and dollars invested. The organizational structure, pace, and outcomes should be part of your marketing plan, and you should review this plan quarterly and annually to ensure optimal use of limited resources for maximum output.
The 4th biggest agency under WPP’s GroupM, MEC is a leading media agency with clients like Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE and Xerox. The agency has over 5,000 highly talented specialists in 90 countries around the world. MEC and Maxus (number 45 of the list) will soon merge to make a new agency called WAVEMAKER. Learn more.
One aspect of strategy which is often overlooked is that of "timing." The timing of each element of the strategy is critical. Taking the right action at the wrong time can sometimes be almost as bad as taking the wrong action at the right time. Timing is, therefore, an essential part of any plan; and should normally appear as a schedule of planned activities. Having completed this crucial stage of the planning process, to re-check the feasibility of objectives and strategies in terms of the market share, sales, costs, profits and so on which these demand in practice. As in the rest of the marketing discipline, employ judgment, experience, market research or anything else which helps for conclusions to be seen from all possible angles.
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