As we mentioned earlier, keyword strategy is not a one-time event; instead, it is an exercise in continuous improvement. while many firms are content with implementing a coherent program, the real winners are the firms that always look for ways to improve. Careful review of site performance, ppc campaigns and social media metrics reveal new keyword opportunities, underperforming pages and hidden gems.
Savage Global Marketing worked with a restaurant to increase its digital presence and garner more online traffic. Savage Global Marketing created a new website with updated UI/UX, created a custom menu layout, and produced SEO-optimized content. Through its partnership with Savage Global Marketing, the restaurant has experienced significant growth in online traffic and a surge in its rate of visitor click-through. 

Houston businesses are taking advantage of the expanding local economy every day. As more shoppers turn to search engines and mobile devices to find the best Houston area services and products, the local Houston online digital economy is thriving. Here are some ideas to help you grow your company and business online and reach more potential customers in Houston.
You may be a sales genius and love selling and creating advertising pieces. Though, no matter how good you are, there are many channels and factors to master in this area of business alone. It’s hard to be a true master on top of all these trends and best practices, and run the business and raise funds well too. Your time may be best spent on other higher level tasks. Even in the beginning your time will be better spent simply closing hot leads than on marketing material.
• Manages the development, recommendation and implementation of programs for new and/or enhanced retail in Canada to drive new accounts, liabilities and revenue, promote business growth, maintain market competitiveness, expand customer relationships, meet customer needs and maximize contribution to economic profit (products managed include: Term Deposits, GICs, RRIF, Chequing Accounts, Savings Accounts).
Score the terms by the number of searches. Create another column called Volume. In this column, we will score each term by the number of searches. Use the sorting functionality in Excel to sort the search terms from the largest number of searches at the top to the lowest number. Create another column called Volume. Now, in this volume column, we will score each term by the number of searches. For example, if your list contains 300 search terms, the top 60 in terms of number of searches would get a score of 5. The next 60 terms get a score of 4, continuing until the last 60 terms get a score of 1.
If you haven’t received an offer from a suitable buyer yet, you can always reach out to reputable companies that acquire digital marketing agencies. Business brokers can be beneficial here because of their extensive network, but you shouldn’t be afraid to lean on your own professional network to find the right buyer. Try sending out a few emails to trusted contacts that express your interest in selling your company. Last but not least, you have the option of contacting potential buyers directly. Most growing digital marketing agencies and consultancies have an acquisitions page on their site you can use to get in touch with the right people.
Mitosis Consulting provided full-cycle marketing support for an enterprise analytics platform. They developed marketing automation and sales CRM solutions to diversify their marketing approach and grew their in-house marketing team with strategic hiring suggestions to encourage self-sufficiency. The project achieved 305% monthly revenue growth over the course of the partnership.
When someone does a search on google, google displays results ranked in order of how relevant the web page is to the keywords used by the searcher. these are organic results – and the higher a page ranks, the more people click on it. So, if the widget maker can get its web page that talks about “inexpensive industrial widgets” moved up from page 10 of the search engine results to page one for searches on that term – those 100 visits a month might increase to 1,000 or more. the primary marketing discipline that focuses on improving organic search visibility is called search engine optimization, or SEO.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
Houston businesses are taking advantage of the expanding local economy every day. As more shoppers turn to search engines and mobile devices to find the best Houston area services and products, the local Houston online digital economy is thriving. Here are some ideas to help you grow your company and business online and reach more potential customers in Houston.

I suggest having an agreement in your contract that guarantees that price for a period of time (on a quarterly basis, perhaps); then you can renegotiate once that time is up. The biggest upside of a retainer-based model is that it allows you to forecast your earnings and hypothetically see how much you will earn if your current clients stay on for a full 12 months. This is essential to growing the business because you can set goals and prepare for set-backs.
TDT is a boutique digital agency located in Brooklyn, NY. They specialize in social media marketing, digital strategy, conversion optimization, and media planning and buying, and content marketing. Founded in 2009, TDT is internationally focused and understands the challenges of marketing globally. The team of nearly 40 employees strives to integrate creativity, art, and technology to create social and digital campaigns that help clients connect with their desired audiences.
Review of the marketing system. A study of the marketing organization, marketing research systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out' applies with a vengeance.
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