The landscape of global agencies has become crowded and confusing over the last 10 years. While huge agency networks and holding companies are the vanguard, there has been a convergence of consulting firms and tech giants entering the frame to compete as well as in-house agencies. All of this continues to blur the line between what is considered an agency and who is best suited to help your global marketing, advertising, and digital initiatives.
HUNTER is a digital marketing and online optimization agency located in New York, NY. Founded in 2010, HUNTER is expert in SEO, PPC, social media marketing, digital strategy, and conversion optimization. The team of nearly 10 employees works with businesses ranging from e-commerce retailers to start-ups to established brands. They're committed to supplying clients with the digital marketing techniques that get the results they need to succeed and stand out in a crowded, competitive environment.
This sounds enticing early on because you want to build trust with a client that you are doing everything in your power to help them be successful. Folks who have failed experiences with agencies often bring up the fact that they were paying all kind of money only to have no results or ROI. A gun-for-hire approach like this can appear truly tantalizing for a client who’s been burned before.
Marketing has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google. Consumers today are connected to the web 24/7—U.S. adults now spend upwards of 6 hours per day consuming digital media, and that doesn’t count those whose jobs are internet-dependent.
When someone does a search on google, google displays results ranked in order of how relevant the web page is to the keywords used by the searcher. these are organic results – and the higher a page ranks, the more people click on it. So, if the widget maker can get its web page that talks about “inexpensive industrial widgets” moved up from page 10 of the search engine results to page one for searches on that term – those 100 visits a month might increase to 1,000 or more. the primary marketing discipline that focuses on improving organic search visibility is called search engine optimization, or SEO.
As you search, cut and paste the results into a spreadsheet. (I have found that in Excel it works best to copy the results from the Overture Keyword Tool and then using paste special and then paste as text.) Once you have done this for 2-3 key terms, you should have a spreadsheet with 200 or 300 rows. To analyze the results and make them useful for your business, you need to figure out which terms are the best ones for your company to focus on. To do this, try the following steps:
One of the main purposes of developing a marketing plan is to set the company on a specific path in marketing. The marketing goals normally aligns itself to the broader company objectives. For example, a new company looking to grow their business will generally have a marketing plan that emphasizes strategies to increase their customer base. Acquiring marketing share, increasing customer awareness, and building a favorable business image are some of the objectives that can be related to marketing planning. The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. The marketing plan shows what the company is intended to accomplish within the budget and also to make it possible for company executives to assess potential return on the investment of marketing dollars. Different aspects of the marketing plan relate to accountability. The marketing plan is a general responsibility from company leaders and the marketing staff to take the company in a specific direction. After the strategies are laid out and the tasks are developed, each task is assigned to a person or a team for implementation. The assigned roles allows companies to keep track of their milestones and communicate with the teams during the implementation process. Having a marketing plan helps company leaders to develop and keep an eye on the expectations for their functional areas. For example, if a company's marketing plan goal is to increase sales growth then the company leaders may have to increase their sales staff in stores to help generate more sales.