IBM. I never thought I'd say this, but the evidence is irrefutable. When Big Blue avoided bankruptcy by combining its hardware, software and consulting businesses to become the world's first vertically integrated IT services e-everything company, by creating a ginormous market out of thin air, IBM (IBM) became a de facto marketing company and an awesome one at that. After all, who doesn't want a smarter planet?
By using the sheets you will be able to easily track, monitor, scan, organize, review, and rearrange your tasks without leaving anything behind! (The perks of having a master procrastinator prepare these worksheets is that everything has been considered, even writer’s block. On the downside, we published the worksheets mid-December, so…yeah. That’s on me, too.)
Do you like knowing exactly how people come to your website? If you are already using UTM parameters to track your links, you can utilize the optional UTM_term (used mostly by AdWords advertisers) to track your keyword usage. For example, if I create a Facebook ad for my business, I could use the following to note that the ad was targeted toward a specific audience, such as content managers, and the ad used the phrase "freelance writer."
That being said, it’s important to understand that soft skills are only 50% of the final product that is you. You need to get good at what you’re going to be offering as “professional” services. No matter how slick your sales game is, a client will discover sooner or later that they’ve been sold snake oil. You have to be able to drive results. If you begin your career managing clients for larger agencies, I would encourage you to actually start working on a marketing team or pick up a handful of small clients to learn the channels and skills you’ll execute on.
Social Media is constantly growing its popularity in the internet marketing industry. Much like the internet as a whole, social media websites such as Facebook and Twitter bring together millions of people. Using social media fan pages and business pages you can have your business put out there and recommended to thousands of locally targeted people in an instant. With that in mind, there are various other ways social media can be used as part of an internet marketing campaign.
For example, if one of your goals is to provide five free initial consultations within three months, your promotional plan may include focusing on targeted leads through a cold calling campaign, a social media outreach plan, and a direct mail campaign. You can get some idea on specific activities by browsing lists of 101 small business marketing ideas.
Samsung. The Korean company has slowly and steadily grown to become a premier consumer electronics brand. It used to have annual strategy sessions where all its top executives got to spend time with the best competitive products they were up against from the likes of Sony (SNE), Nokia (NOK), Panasonic (PC), and Apple. I don't know if it still does that, but from day one, Samsung eschewed the traditional technology-driven Asian model in favor of becoming a market-driven and market-leading company.
Thrive has a dedicated team of digital marketing & SEO consultants with the expertise in helping Houston businesses with their online marketing campaigns. Since we're a full-service agency, we handle everything in-house from building an SEO-friendly website to managing your social media, running your PPC campaign, creating an email marketing strategy, and more.
Of course, depending on your industry and audience these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.
The distribution plan explains how you’ll deliver your product or service. If you’re offering online software, your product could be distributed through your website. If you’re running a local clothes shop, you distribute your products through your shop. So you see, the distribution channel needs to be aligned with your product. Hence, you need to answer the following questions:
Keyword strategies involve identifying the right keywords to focus on, and then using those keywords (and variations of them) in your website content, ppc ads, ppc landing pages, and social media content. While many firms falter before they start by forgetting to identify these terms, many more fail even though they have done their keyword due diligence. why? -- because they fall into keyword traps. Here are six of the most common:
Your mission statement is the foundation of your marketing plan. Although it may not play a direct role in your marketing activities, the mission statement focuses on your business goals and helps you make sure that your marketing activities support the business's overall objectives. It's an effective tool to refer back to whenever you start to question if you are still on the right track.
A resort management company hired The Brandon Agency to assist an in-house social media manager with social media marketing on Facebook, YouTube, and Instagram. They create videos and write articles for the client every month to ensure there’s enough content to share across the resort’s many social sites. The Brandon Agency also manages TripAdvisor, TripConnect, and Instant Book for the client.
If you need additional guidance on this subject, then be sure to check out this article from Agency Analytics. It does a great job of breaking down agency profit margins and the best ways to calculate them. The piece also offers some solid tips on how to improve agency profitability, which will be invaluable if you need to boost your numbers. In many cases, simply switching up your pricing model can make all the difference between barely breaking even on accounts to generating substantial returns.
What’s funny about the popularity of Mad Men – a show that many claim to love yet never seem to actually watch – is that it depicts agency life during a completely different era of advertising. Imagine a show about AdWords? A live feed of marketers bidding on keywords with some character profiles peppered in there? Talk about content. And, no – it wouldn’t be called AdMen.
Thanks Asim! I know agencies still list themselves on local directories even though they are providing services nationwide or globally. So even if you don't have a physical store or place that customers go, that can still be listed to get those directory listings. If you have no address at all, it would be better to focus on niche-specific directories as opposed to local directories. But I'd only go for those that appear in search results for keywords that you are targeting or ones that are linked to reputable organizations in your industry.
Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition.
We are online marketing and conversion rate optimization experts, and one of the top digital marketing agencies in the USA. Using data derived from our marketing analytics process, we can help you get more (qualified) visitors to your website using online marketing strategies such as SEO, PPC, email marketing, video, social media marketing and more. Using proprietary website analytics tools, we’ll also show you how to optimize your website to convert more visitors into leads and sales. It is not uncommon for a new Blue Corona client to double, triple or even quadruple their website traffic and online leads.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
Houston businesses are taking advantage of the expanding local economy every day. As more shoppers turn to search engines and mobile devices to find the best Houston area services and products, the local Houston online digital economy is thriving. Here are some ideas to help you grow your company and business online and reach more potential customers in Houston.
Build your reviews and online reputation. 73% of online shoppers say they trust an online review from a stranger as much as from a friend. So, how does your digital online reputation look? If you are getting lots of positive feedback on Facebook, Google, Yelp, and other local business feedback websites such as the Better business Bureau and Angie’s List, then you are going to stand out in this important area. Need help with your Online Reputation Management? Thrive has a team ready to assist you.
Cardinal Digital Marketing partnered with another full-service agency in need of SEO, web design, web development, and digital marketing support. They assisted the full-service agency's clients with a range of services, including social media marketing, web design, reputation management, and analytics. Their work has allowed the full-service agency to serve more clients and achieve significant growth.
Socialfly helped a gardening company increase user engagement by creating a customized marketing program focused on Facebook, Instagram, and paid advertisements. Socialfly found the best-fit influencers on both Facebook and Instagram to help the gardening company boost its presence online. They reported an increase in engagement and responses to social media posts.
SoftProdigy supplied SEO strategy assistance to expand the client's brand presence. SoftProdigy's digital marketing campaign helped improve the client's reputation after they received negative business reviews on the first page of Google results. Organic traffic increased by 180%, and social media campaigns led to a 1,100% increase in the client's social media marketing reach.
The benefit of managing clients is that a lot of these aspects are taken care of before they get to you. However, having the experience of working on these things allows you the added value of actually knowing what you’re talking about when something they give you isn’t working. It also helps you deal with the pressure to deliver quality results because you have been there before...many times.
This Texas-based company was founded in 1999 and has evolved to help their mostly small business clients adjust their marketing strategies to seemingly ever-changing trends. They focus on SEO, PPC, and social media marketing. The team of 6+ has experience with clients from a range of industries, including consumer products, healthcare, hospitality, and information technology.
If you don’t know who you are, what you’re selling or who you’re selling to, you’re going to have a pretty hard time convincing people to buy your product or service, never mind figuring out what tactical initiatives you should be working on. So, if you haven’t already, do your homework. Start with researching your competitors and audience; examine your customers’ buying habits; and do a SWOT analysis (more on that in a bit). These steps will help you lay a sturdy foundation for your tactical plans and allow you to develop reasonable expectations and goals.
This "corporate mission" can be thought of as a definition of what the organization is, or what it does: "Our business is ...". This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that "We are in the business of making meat-scales," as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless; "We want to make a profit" is not too helpful in developing specific plans.