Today’s buyers are tech savvy, and want to find the best products and services at the best prices. You better believe they are going to shop around until they find what they feel is the best deal. If your business isn’t utilizing the latest technology and as many channels as possible to reach your target audience, you risk not being found in today’s online market.
Carefully hone your online target audience. By hiring digital marketing experts who understand your target audience and Houston as well, you can avoid bringing unqualified customers to your site who may not convert well. At Thrive, our digital marketing experts do a thorough analysis of your perfect customer and design online marketing strategies to convert them into leads.
With over 15,000 employees and 37 studios around the world, IBM iX is serving as their clients global business design partner. The agency uses IBM Design Thinking principles to deliver progressive ideas not just for design but for the solving of business problems. IBM iX calls the Atlanta Falcons, Migros, Knorr, Purina, DWS and 1-800-Flowers their clients.
Social Diva Media is a boutique agency creates digital campaigns and integrated web strategies. Founded in 2009, Social Diva Media specializes in social media marketing, mobile app marketing, and digital strategy. Comprised of fewer than 10 employees, Social Diva Media is a full-service agency that uses outreach, engagement, and analytics to deliver quantitative results to its clients.
Changes in the environment mean that the forecasts often have to be changed. Along with these, the related plans may well also need to be changed. Continuous monitoring of performance, against predetermined targets, represents a most important aspect of this. However, perhaps even more important is the enforced discipline of a regular formal review. Again, as with forecasts, in many cases the best (most realistic) planning cycle will revolve around a quarterly review. Best of all, at least in terms of the quantifiable aspects of the plans, if not the wealth of backing detail, is probably a quarterly rolling review — planning one full year ahead each new quarter. Of course, this does absorb more planning resource; but it also ensures that the plans embody the latest information, and — with attention focused on them so regularly — forces both the plans and their implementation to be realistic.
Samsung. The Korean company has slowly and steadily grown to become a premier consumer electronics brand. It used to have annual strategy sessions where all its top executives got to spend time with the best competitive products they were up against from the likes of Sony (SNE), Nokia (NOK), Panasonic (PC), and Apple. I don't know if it still does that, but from day one, Samsung eschewed the traditional technology-driven Asian model in favor of becoming a market-driven and market-leading company.
A local credit union based in Mass. needed to increase traffic to its website to maintain growth. They went to inSegment for a complete digital marketing strategy. inSegment redesigned the credit union's website and continued to manage its web hosting and optimize its search presence. Members and employees of the credit union found the new website more pleasant and easier to use, and their search appearance has grown steadily.
One of the first questions we receive is how to assess how much your digital marketing agency is currently worth. There are many ways to measure the value of a digital marketing agency. The simplest and most widely used variant is profit margins. Numbers vary widely both in averages for a digital-only agency as well as the true calculation. For our purposes, we work off of both a multiplier on EBITDA as well as general Net Profit margin. Generally speaking, agency buyers are looking for companies that boast a profit margin of at least 17% but we’ve seen successful acquisitions for much less profitable agencies that boasted IP value, headcount strength, revenue growth or plain geographic diversification. Regardless of if you’re pursuing M&A, if your agency profits reach or exceed that number, then you’re in great shape. If not, there are ways to improve this but don’t be afraid to determine the other methods of evaluation with us or another acquiring group.
All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.
Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
Use your marketing keywords in all your marketing communications, including resumes, CVs, cover letter, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate. Be sure you are communicating a complete message of who you are and what value and knowledge you bring to the organization.
And the best part of the services above? You can prove the value of your work to your clients. As an agency professional, you know having clear analytics that show the ROI of your efforts not only helps you improve your strategy but also helps you illustrate your agency's value to your client. By offering inbound services you can guarantee that your leads are tracked through to sales.
Blue Corona is a marketing analytics and optimization company with offices outside Washington, DC in Maryland as well as in Charlotte, North Carolina. We provide marketing analytics and optimization services that help business owners measurably improve their marketing performance and return on investment (ROI). You can’t maximize your marketing results without accurate tracking (and “no”, asking people how they heard about your company doesn’t constitute accurate tracking!). For this reason, every client engagement starts and ends with marketing analytics. This means tracking every single advertising and marketing strategy a company employs – even if your only marketing strategy is your company’s website. Better information drives more meaningful insights and improved performance. Many digital marketing companies in the USA don’t seem to get that, or they focus on the metrics that don’t matter to your bottom line.
James Quinn succinctly defined objectives in general as: Goals (or objectives) state what is to be achieved and when results are to be accomplished, but they do not state "how" the results are to be achieved. They typically relate to what products (or services) will be where in what markets (and must be realistically based on customer behavior in those markets). They are essentially about the match between those "products" and "markets." Objectives for pricing, distribution, advertising and so on are at a lower level, and should not be confused with marketing objectives. They are part of the marketing strategy needed to achieve marketing objectives. To be most effective, objectives should be capable of measurement and therefore "quantifiable." This measurement may be in terms of sales volume, money value, market share, percentage penetration of distribution outlets and so on. An example of such a measurable marketing objective might be "to enter the market with product Y and capture 10 percent of the market by value within one year." As it is quantified it can, within limits, be unequivocally monitored, and corrective action taken as necessary.