If your agency’s numbers are in the green, you’ve likely received a message or two from interested acquirers. Agency buyers will send out inquiries to see how receptive you are to selling your company and get more specific information to assess its value. If you’re sitting on a list of these potential buyers already, make sure you’ve researched each to ensure they’re legitimate. You’ll want to give short, honest answers to each of the questions they ask so they can give an accurate assessment of your company’s worth. And, of course, don’t discuss any sensitive business information until the potential buyer signs a confidentiality agreement.
If you don’t know who you are, what you’re selling or who you’re selling to, you’re going to have a pretty hard time convincing people to buy your product or service, never mind figuring out what tactical initiatives you should be working on. So, if you haven’t already, do your homework. Start with researching your competitors and audience; examine your customers’ buying habits; and do a SWOT analysis (more on that in a bit). These steps will help you lay a sturdy foundation for your tactical plans and allow you to develop reasonable expectations and goals.
Keywords are a always difficult when it comes to those who are dealing with website design and Search Engine Optimization and for those who are dedicated to making websites. It is not easy now days to obtain a position in the search results of Google. Every day it gets harder an harder since so many key words are being used up and so many websites are doing such a great job at utilizing the keywords on hand. The niche markets are hard to corner especially when it comes to website design and SEO.
Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch. Maybe it’s been 20 years since you graduated from business school or wrote your last marketing plan, and realize that times have changed a bit. Whatever the case, the steps you take today to create a functional and straight forward marketing plan will lay the foundation for your year ahead, helping you to get results that are measurable and quantifiable.
Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
Hold a social media contest. A great way to get instant likes and shares and build an audience is to give your potential customers a great reason to follow you on social media! A great time to try this is when you are holding a sale, or before a big event such as the super bowl or local Houston Festivals and even conventions. Thrive’s social media brand management and social marketing teams are skilled in growing your social presence with fun tactics like these.
Email marketing is yet another tactic in your inbound marketing arsenal. Email is used most effectively as a lead nurturing tool, in that it is used to engage with potential customers as they interact with specific content on your website. For example, should a prospect visit your website and download an eBook, they will then begin to receive a set of triggered emails related to the eBook topic, encouraging them to further interact with the brand. Email is also commonly used for announcements, newsletters and promotions. Just as with social media, email frequency and timing matters. While incorporating email into your marketing plan is important, overdoing it can backfire. People don’t want to be overrun with emails and if you are overzealous you could risk losing potential buyers.
Adhere Creative worked with an exterior contracting company to attract new clients and acquire new leads by providing full-service SEO strategy and implementation, managing PPC campaigns, overseeing website design and handling social media accounts. Through its partnership with Adhere Creative, the contracting company has obtained over 1,000 new leads in the last year.
Traditional/creative agencies also tend to cover a broad range of industries, with less of a tendency to specialize in a specific niche or industry. For businesses looking to improve efficiencies and increase sales within their target market, an agency that doesn’t have a specific focus may lack the experience and passion to produce optimal results.
Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your employees on the front lines -- like Sales or Services -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.
If you have become skilled in digital marketing (paid specifically) you can essentially run ads for most businesses. However, you need to learn the target market and how to formulate effective messaging. This can take a lot of time when the business is unfamiliar or abstract to what you are used to working with, which inevitably causes issues early on if things aren’t going so well.
Social Media is constantly growing its popularity in the internet marketing industry. Much like the internet as a whole, social media websites such as Facebook and Twitter bring together millions of people. Using social media fan pages and business pages you can have your business put out there and recommended to thousands of locally targeted people in an instant. With that in mind, there are various other ways social media can be used as part of an internet marketing campaign.
The 4th biggest agency under WPP’s GroupM, MEC is a leading media agency with clients like Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE and Xerox. The agency has over 5,000 highly talented specialists in 90 countries around the world. MEC and Maxus (number 45 of the list) will soon merge to make a new agency called WAVEMAKER. Learn more.
COMMENTARY Marketing is like sex -- everyone thinks they're good at it. In reality, of course, very few really get it. So few, indeed, that I had to struggle to come up with 10 companies that really know what they're doing and deliver the goods, year in, year out. Oddly, coming up with 10 companies with insanely bad marketing was far easier. Go figure.
A construction company hired Booyah Advertising to create a paid search campaign. After working with a different digital marketing agency, the client realized they needed a company with experience working with a larger business. Booyah Advertising created and executed a simple, paid search campaign at first and later expanded it to include retargeting and optimization. The client was happy with Booyah Advertising’s expertise, and the campaign helped increase the client’s visibility online.
In principle, these strategies describe how the objectives will be achieved. The 7 Ps are a useful framework for deciding how a company's resources will be manipulated (strategically) to achieve its objectives. However, the 7 Ps are not the only framework, and may divert attention from other real issues. The focus of a business's strategies must be the objectives of the business— not the process of planning itself. If the 7 Ps fit the business's strategies, then the 7 Ps may be an acceptable framework for that business.