“DMA not only helped us build a brand online, but helped us establish ourselves into quite the competitive industry. We built a name for ourselves on our excellent outpatient care in the community, but DMA really helped us expand that image online. Thanks to the success of our marketing and outreach campaigns, we can continue to help make a positive impact on the daily lives of the people that depend on us for their care.”
In general, when we talk about keywords in the context of digital marketing, we are talking about SEO Keywords. Keywords are the most fundamental and significant element of Search Engine Optimization.  Users use keywords on search engines when they are looking for something on the internet. That is why it is really important to make your website SEO optimized for important keywords for your business. SEO helps your website’s pages to be ranked higher with search engines and makes it easier for people to find your website.
When you tell people that you’re going to run your own agency or consultancy, it carves into their mind that you are going to rent out an office space and hire a bunch of employees. More often than not, that is the worst decision you can make. If you’re like 99% of the population, chances are you have bills that need to be paid. If you want to get started and grow, you are going to have to make sure you can personally survive first.
Marketing communications: Marketing communications consultancies plan and develop communications material, such as brochures, product guides, newsletters, and customer magazines. They provide writing, design, and production services, and offer advice regarding the kinds of communications materials you will need to support activities you undertake, such as new product launches.
Marketing Maven worked with a Los Angeles-based production company to elevate its social media presence on Facebook, Instagram, and Pinterest. Marketing Maven designed social media ads and shared relevant content to increase the production company's followers and engagement across all three social channels. After about 12 months, the production company had 17,000 followers on Facebook and its Instagram ads garnered 1.5 million impressions.
Interesting article on utilizing keyword research in the full-spectrum marketing world. I can imagine the ubiquitous usage of focus keywords positively affects your organic rankings better for some areas than others. As in your website's organic rankings in search engines will get more of a boost then let's say your social media profiles. If I'm wrong, could you tell me where you see most of the results coming from when optimize your keyword research?
Citizen Relations is a digital PR agency headquartered in New York City with other offices in Montreal, Toronto, London, Singapore, Los Angeles, Irvine, Calif., Vancouver, and Quebec, Canada. The agency was founded in 1980 and has since grown to a team of 163 employees who provide PR, social media marketing, and various design services to large enterprise clients. 
All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each.
The only way to start a business venture with confidence is to develop a good marketing plan—one that's backed up with facts and research. This document clearly shows how you'll attract customers to your product or service and persuade them to buy. The marketing plan also builds confidence with financial institutions, showing lenders that your business has a good chance of being successful.

Socialfly helped a gardening company increase user engagement by creating a customized marketing program focused on Facebook, Instagram, and paid advertisements. Socialfly found the best-fit influencers on both Facebook and Instagram to help the gardening company boost its presence online. They reported an increase in engagement and responses to social media posts.
Southwest Airlines. By focusing on the customer, doing things the right way instead of the way they've traditionally been done, allowing its staff to have a little fun on the job, flying short-haul routes to regional airports, and becoming the first no-frills carrier, Herb Kelleher broke the airline industry mold and made deregulated air travel profitable. Southwest (LUV) broke the mold. And not only that, but hey, Bags Fly Free.

What’s funny about the popularity of Mad Men – a show that many claim to love yet never seem to actually watch – is that it depicts agency life during a completely different era of advertising. Imagine a show about AdWords? A live feed of marketers bidding on keywords with some character profiles peppered in there? Talk about content. And, no – it wouldn’t be called AdMen.
Email marketing is huge, too. Billions of people use email and billions of messages are sent on a daily basis. The vast majority of retailers identify promotional emails as their primary mechanism for customer loyalty. Those who buy stuff through email promotions spend more money than those who buy stuff through other means. Most importantly, the ROI on email marketing is great: $44 per $1 spent.
In one page or less, list your company's marketing goals for the coming year. The key is to make your goals realistic and measurable so that you can easily evaluate your performance. "Increase sales of peripherals" is an example of an ineffective goal. You'd be in a much better position to gauge your marketing progress with a goal such as, "Increase sales of peripherals 10 percent in the first quarter, 15 percent in the second quarter, 15 percent in the third quarter and 10 percent in fourth quarter."
Friendemic is an online reputation management and social media marketing agency founded in 2010. Headquartered in Salt Lake City, UT and with offices in Dallas, TX, San Diego, CA, and Cookeville, TN, the team of 50+ uses proprietary software to help clients monitor their online reputation 24-7. They also create and manage social media campaigns and content to generate leads – mostly for clients in the automotive industry.
Another aspect to managing clients as a side gig is that it allows you to become experienced in building contracts. You’ll have to become accustomed to the process of putting a proposal together, then a contract, and then sign the necessary documentation (NDA’s etc). It’s a part of the game that you’ll want to streamline so that the time spent on onboarding new clients is reduced.
The final section of your plan includes a brief breakdown of the costs associated with each of your tactics. So if you plan to exhibit at three trade shows per year, for example, you'll include the costs to participate in the shows and prepare your booth and marketing materials. If you find the tactics you've selected are too costly, you can go back and make revisions before you arrive at a final budget.

Work environments are a lot more complex than we realize while we’re grinding within them. Above the actual work you produce there’s a multitude of expectations, verbal and nonverbal communication gymnastics, and politics. Everything from how the organization is structured to its culture, product, and leadership play a part in how your day to day (and career) unfolds.
"...compare Local Search Masters to the other interactive agencies, and then look at what they’ve done with the success they’ve had with our franchise. You’re going to find that they compare very well in pricing, they’re transparent, and they have great customer service. I highly recommend them to anyone looking for an interactive agency." – Owner, Massage Franchise
For most businesses, a website is a great piece of marketing material to generate more calls, leads, referrals, and new customers—acting as a virtual sales rep: 24 hours a day, seven days a week. If your website is outdated, doesn’t convert visitors into leads, or simply isn’t up to your satisfaction, you need professional website design services. Blue Corona is a web design company with an in-house team of digital designers specializing in designing and building responsive websites that look beautiful across all devices, including smartphones, tablets, laptops, and desktops, and is here to help you generate more leads and sales from your website.
BigWing carried out a website upgrade and performance marketing campaign for a large Ophthalmology practice in New York. The client had an outdated website, as it was not mobile-responsive and suffered from on an inefficient back-end. BigWing updated the website's visuals and introduced a functional mobile layout.They then spearheaded a search campaign based on organic SEO and PPC traffic, which the client credits for a considerable increase in web traffic and leads. 

Email marketing is huge, too. Billions of people use email and billions of messages are sent on a daily basis. The vast majority of retailers identify promotional emails as their primary mechanism for customer loyalty. Those who buy stuff through email promotions spend more money than those who buy stuff through other means. Most importantly, the ROI on email marketing is great: $44 per $1 spent.
In general, when we talk about keywords in the context of digital marketing, we are talking about SEO Keywords. Keywords are the most fundamental and significant element of Search Engine Optimization.  Users use keywords on search engines when they are looking for something on the internet. That is why it is really important to make your website SEO optimized for important keywords for your business. SEO helps your website’s pages to be ranked higher with search engines and makes it easier for people to find your website.
Samsung Display is the world’s leading professional digital display company known for their unrivaled innovation and quality. Samsung Display partnered with Jellyfish to re-imagine the web presence for their Public Information Display division. Together, we have built a powerful digital platform available in English, Korean, and Chinese to increase awareness and engagement, generate leads, and improve the experience for existing customers. To see the site, click here. 
In 2014, we discussed the value of customization – which is commonly practiced among digital agencies, stating that, “By establishing and maintaining a partnership with their clients, digital agencies find it easier to customize a strategy built around trust and respect. Whether it is a web development project or a marketing campaign, everything is specialized to fit specific demands. This is a far different business approach from the traditional client/agency paradigm.”

Forty percent of this traffic equates to nearly 30,000 very targeted and niche specific potential customers visiting your website each month. With window tinting not being a cheap service this could result in thousands or hundreds of thousands of extra profits each month. Above you can see an example of how traffic from search engine optimization and link building services helped increase sales by 57% for one of our customers.
User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features […]
After all the heavy lifting is complete, your strategy is in place and you have begun pulling together and implementing your tactical plans, it’s time to measure. In fact, even before you have implemented your strategy you should be measuring to establish your baseline. What have you done in the past and what were the results? How can those strategies shift to improve ROI? Measurement should be done before, during and after — throughout the year, on a monthly or even weekly basis — to ensure your plans are showing positive results and to shift them if they’re not.

One of the first questions we receive is how to  assess how much your digital marketing agency is currently worth. There are many ways to measure the value of a digital marketing agency. The simplest and most widely used variant is profit margins. Numbers vary widely both in averages for a digital-only agency as well as the true calculation. For our purposes, we work off of both a multiplier on EBITDA as well as general Net Profit margin. Generally speaking, agency buyers are looking for companies that boast a profit margin of at least 17% but we’ve seen successful acquisitions for much less profitable agencies that boasted IP value, headcount strength, revenue growth or plain geographic diversification. Regardless of if you’re pursuing M&A, if your agency profits reach or exceed that number, then you’re in great shape. If not, there are ways to improve this but don’t be afraid to determine the other methods of evaluation with us or another acquiring group.

Score the terms by the number of searches. Create another column called Volume. In this column, we will score each term by the number of searches. Use the sorting functionality in Excel to sort the search terms from the largest number of searches at the top to the lowest number. Create another column called Volume. Now, in this volume column, we will score each term by the number of searches. For example, if your list contains 300 search terms, the top 60 in terms of number of searches would get a score of 5. The next 60 terms get a score of 4, continuing until the last 60 terms get a score of 1.
Marketing companies can help your business develop a strategy, plan and manage campaigns or may provide specific services, such as telemarketing or market research. You can retain their services for a specific project or have them do work for you over a period of time. You also can hire individual consultants or freelancers with specialist marketing skills to plan and manage projects.

Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today at 800.696.4690!


Want MORE out of your online marketing? You’ve come to the right place. We’ve partnered with hundreds of small, medium, and enterprise businesses to get the results they want through comprehensive, cohesive digital marketing campaigns. Our employees see the world through the eyes of a business owner and market our clients’ businesses as if they were our own. If you’re looking for a marketing partner that increases leads and sales, differentiates your brand in the marketplace, and optimizes your marketing costs, we’re the digital marketing company for you.
I mentioned above that one of the best parts of my job is the opportunity to build different relationships. This is not always easy or even possible if an organization and it’s marketing agency are not culturally aligned, meaning you may have very different visions for what constitutes success or your teams’ communication styles don’t match up, for example.

Samsung. The Korean company has slowly and steadily grown to become a premier consumer electronics brand. It used to have annual strategy sessions where all its top executives got to spend time with the best competitive products they were up against from the likes of Sony (SNE), Nokia (NOK), Panasonic (PC), and Apple. I don't know if it still does that, but from day one, Samsung eschewed the traditional technology-driven Asian model in favor of becoming a market-driven and market-leading company.
With an enviable practice environment filled with luxurious elements, Dr. Ridha wanted a website that was, itself, a luxurious environment. His site properly reflects his diligent, cutting-edge nature, with a bevy of features that bring him firmly into the here and now. With beautiful form must also come beautiful function, and his site performs exceptionally well.
A formal, written marketing plan is essential; in that it provides an unambiguous reference point for activities throughout the planning period. However, perhaps the most important benefit of these plans is the planning process itself. This typically offers a unique opportunity, a forum, for information-rich and productively focused discussions between the various managers involved. The plan, together with the associated discussions, then provides an agreed context for their subsequent management activities, even for those not described in the plan itself. Additionally, marketing plans are included in business plans, offering data showing investors how the company will grow and most importantly, how they will get a return on investment.
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