Citizen Relations is a digital PR agency headquartered in New York City with other offices in Montreal, Toronto, London, Singapore, Los Angeles, Irvine, Calif., Vancouver, and Quebec, Canada. The agency was founded in 1980 and has since grown to a team of 163 employees who provide PR, social media marketing, and various design services to large enterprise clients. 

Use your marketing keywords in all your marketing communications, including resumes, CVs, cover letter, interview follow-up letters, executive profiles and more. Carefully integrate them into the text, when and where appropriate. Be sure you are communicating a complete message of who you are and what value and knowledge you bring to the organization.
In a direct distribution channel, the product or service goes directly from the manufacturer to the consumer. In a one stage distribution channel, it goes from manufacturer to retailer to consumer. The traditional distribution channel is from manufacturer to wholesaler to retailer to consumer. Outline all the different companies, people and/or technologies that will be involved in the process of getting your product or service to your customer.
Of course, depending on your industry and audience these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
If you are extremely savvy with taxes then by all means do them yourself. However for the common person, there are so many nuances to running your own business that it makes sense to push this responsibility onto an expert (like your clients are doing with you!). You can save a lot of money by having a professional file your taxes on a quarterly basis, helping you along the way with write-offs.
Do you want to create a strong brand for yourself or your business? If so, you need to think of the one keyword phrase that sums up your core offering and make sure it's what you use everywhere you go, online and offline. I don't mean in the anchor text kind of way, but in more of a "I am a freelance writer" or "Moz is a marketing analytics software" kind of way.
The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.
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Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.

The executive summary is a small, summarized version of your marketing plan. The main objective is it to briefly list and describe all relevant components. Keep in mind that most executives who’ll read your marketing plan won’t have the time to read the full document. Therefore, you need to make sure that they’re immediately getting the full picture.
With over 15,000 employees and 37 studios around the world, IBM iX is serving as their clients global business design partner. The agency uses IBM Design Thinking principles to deliver progressive ideas not just for design but for the solving of business problems. IBM iX calls the Atlanta Falcons, Migros, Knorr, Purina, DWS and 1-800-Flowers their clients.
I cannot say enough about how much I appreciate Studio III. They have helped elevate my business to another level far and beyond what it had ever done. Their website design and SEO management is on point. They provide such a personal level of service that helps it feel like a real partnership. I know that I can call on Caige at any time of the day or week to help with whatever needs to be done. Studio III are my guys!! I would recommend them to anyone!

Rallying point: Your marketing plan gives your troops something to rally behind. You want them to feel confident that the captain of the vessel has the charts in order, knows how to run the ship, and has a port of destination in mind. Companies often undervalue the impact of a "marketing plan" on their own people, who want to feel part of a team engaged in an exciting and complicated joint endeavor. If you want your employees to feel committed to your company, it's important to share with them your vision of where the company is headed in the years to come. People don't always understand financial projections, but they can get excited about a well-written and well-thought-out marketing plan. You should consider releasing your marketing plan--perhaps in an abridged version--companywide. Do it with some fanfare and generate some excitement for the adventures to come. Your workers will appreciate being involved.
"...compare Local Search Masters to the other interactive agencies, and then look at what they’ve done with the success they’ve had with our franchise. You’re going to find that they compare very well in pricing, they’re transparent, and they have great customer service. I highly recommend them to anyone looking for an interactive agency." – Owner, Massage Franchise
Having a job that pays and allows you to have brain surgery without a lifetime of debt is a luxury many of us take for granted. Taking the leap of working for yourself has a list of risks so long that it could make for separate blog post. What mitigates a lot of that risk is actually developing the foundation for a business before making the decision to do it full time. I suggest doing some contracting work on the side for a period while holding down a full-time job for a variety of reasons, chief among them...
DigitasLBi was formed in 2013 when Publicis Groupe merged LBi, a marketing technology agency, and Digitas to create a digital agency that blends data with great storytelling. With a strong presence in North America, Europe, Asia and the Middle East, DigitasLBi has produced award winning work for Disney, Playstation, Dunkin’ Donuts, Whirlpool and more. See their online portfolio here.
If your marketing plan from last year doesn’t really distinguish from this year’s plan, the first option is definitely a possible route. Is this your first year, or is it difficult to compare your new plan with last year’s plan? Go with option two. It’s more effort, but it will ensure that you’re creating a reliable forecast. This projection allows you to calculate a potential ROI, and gives you a reason to pursue your plan.
The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.
The social media marketing team at Thrive offers custom solutions for your specific needs when it comes to social media. Whether you're looking to increase the likes or follows of your brand's page or if you need a targeted campaign to generate revenue and new customers. These are some of the following services you can expect from your dedicated social media specialist at Thrive:
As a last step, you need to define marketing team roles, determine the timeframe in which you want to achieve results, and document the expected return of time and dollars invested. The organizational structure, pace, and outcomes should be part of your marketing plan, and you should review this plan quarterly and annually to ensure optimal use of limited resources for maximum output.
User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features […]

Doing business without a marketing plan is like driving without a map. You may get to your destination—eventually—but you risk making time-consuming and costly errors along the way. You might be assuming there's demand for your product when there isn't, for example. Your services might be priced too low. Or you could be venturing into a market that is impenetrable because of regulatory restrictions.
An upscale shopping center and hotel development in San Francisco used Crowd to develop a marketing strategy for leasing units and attracting specific kinds of tenants. The development firm behind the complex employed the whole array of Crowd's services, including web design, physical advertisements and signage, and social media presence. The development has since confirmed several high profile individuals will be bringing restaurants and storefronts to the location when it opens.
Email marketing is huge, too. Billions of people use email and billions of messages are sent on a daily basis. The vast majority of retailers identify promotional emails as their primary mechanism for customer loyalty. Those who buy stuff through email promotions spend more money than those who buy stuff through other means. Most importantly, the ROI on email marketing is great: $44 per $1 spent.
Hold a social media contest. A great way to get instant likes and shares and build an audience is to give your potential customers a great reason to follow you on social media! A great time to try this is when you are holding a  sale, or before a big event such as the super bowl or local Houston Festivals and even conventions. Thrive’s social media brand management and social marketing teams are skilled in growing your social presence with fun tactics like these.
"They hit the ground running, learning what our programs are, and fine-tuning the strategy around the keywords in the ad copy. ... Having the same account managers has been tremendously helpful because they know how we are and what our programs are about. They’re constantly refining our strategy and our messaging, and that wouldn’t be possible if we were constantly being shuffled around." – Director of Marketing, Public University

Janet, a New York-based CMO with Chief Outsiders, helps CEOs and their leadership teams improve performance and accelerate growth through strategically planned and executed marketing programs. Her background includes experience in the technology, financial services and healthcare sectors. Follow Janet on @JWindek_Brey or contact her at 862-812-2777 or jbrey@chiefoutsiders.com
In terms of measurement, I recommend a marketing dashboard featuring the most important metrics that define marketing success for you. These metrics will likely come from multiple areas, including your funnel metrics (leads, opportunities, etc) and your campaign KPIs, and will indicate whether you are on track to achieve the marketing goals and objectives you defined in your strategy. Just as a car dashboard has indicator lights for low fuel or high speed, the metrics you include in your marketing dashboard should serve as these indicator lights, or warning signals, for marketing success. For your marketing dashboard, select these key metrics and add the monthly objective for each. Then, each month, add the actual results for each metric and consider an easy “indicator light” system such as highlighting each metric result red, yellow, or green based on whether they are below target, on target, or above target. 
You can be as creative and intelligent as anyone in the game, but if you’re not prepared and experienced enough to deal with the many nuances of managing accounts and client relationships, you’ll be looking for another gig real quick. It may take years for some to build the skills necessary, it may take others less. Regardless, I believe you need to actually hold down a real job for some time before you venture out on your own.
Janet, a New York-based CMO with Chief Outsiders, helps CEOs and their leadership teams improve performance and accelerate growth through strategically planned and executed marketing programs. Her background includes experience in the technology, financial services and healthcare sectors. Follow Janet on @JWindek_Brey or contact her at 862-812-2777 or jbrey@chiefoutsiders.com
As expected from Kristi, great way to utilize keywords in digital marketing. I particularly like the part featuring Social SEO as far too often brands forget that people search by keywords on social media, especially sites like Facebook and Instagram ( Facebook in my opinion is the best search engine that isn't called a search engine ). It would be great to further explore social optimization in posts, not only by using keywords, but link type, search correlation due to images vs video, etc.
In general, when we talk about keywords in the context of digital marketing, we are talking about SEO Keywords. Keywords are the most fundamental and significant element of Search Engine Optimization.  Users use keywords on search engines when they are looking for something on the internet. That is why it is really important to make your website SEO optimized for important keywords for your business. SEO helps your website’s pages to be ranked higher with search engines and makes it easier for people to find your website.
Marketing consultancy: Marketing consultancies help by auditing your marketing plan and offering suggestions. Consulting agencies are usually not directly involved in the implementation of a marketing plan—they simply do a deep analysis of the plan and present sound suggestions for actionables such as launching a new product or entering a new market sector.
Review of the marketing system. A study of the marketing organization, marketing research systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out' applies with a vengeance.
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